do you know the true performance of your email campaigns

www.pure360.com @Pure360

Do you know the true performance of your email campaigns?


Tom HowesSenior Business Development Manager


The Challenge“We are currently measuring our email

campaigns via opens and clicks, however we are becoming increasingly aware that these

metrics are not sufficient to justify the value of our email campaigns.

We need to be able to track metrics that can justify our email activity as well as further spend

in this area over other channels.”


The Solution

Look beyond the open and the click!

Measure metrics that are specific to your goals to assess value and justify activity

You can then achieve buy in and improve campaigns moving forwards


• What to do before you start measuring

• What should you be looking at in your reporting, post campaign?

• What can you learn from what you see?

• How can you use that information in your next campaign to improve your results?

• Questions

What we’ll cover today


What to do before you start measuring


• Set goals

• Write a goal statement

• Include your current metrics

• Utilise industry averages

• Ensure your goals are SMART


What should you be looking at in your

reporting, post campaign?


• Bounce rate

• Delivery rate

• Click through rate (CTR)

• Conversion rate

• List growth rate

• New (or total) leads generated


Direct Beauty ProductsEmail campaigns average 3000% ROI in five

months


What can you learn from your reporting?


• What does reporting mean?

• How can you gain insight from what you are looking at?

• There are lots of reporting option – what should you be looking at?

• Link back to the original goals you have set and see how your campaigns have performed


Deep Blue SportsLearning who was opening their emails, at what

time and on which device


How can you use that information in your

campaign to improve your results?


The Gift ExperienceSending intelligent emails to increase sales by

17%


Key Takeaways• Set a small business goal per campaign

• Learn from your reporting

• Use that information in your campaigns to improve your results

• Download The Simplified Guide to Email Measurement

Simplified.pure360.com


Any Questions?

Feel free to get in touch!

[email protected]

@Pure360Tom

01273 664173

do you know the true performance of your email campaigns

Marketing

pure360 set goals

email activity

post campaign

reporting option

current metrics

measure metrics

original goals

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