do you hear what i hear?
TRANSCRIPT
Cheryl Bledsoe,@CherylBle
DO YOU HEAR WHAT I HEAR?
WHO AM I?
• Emergency Manager
• Wife, Mother to 2 Young Kids
• Community & Church Volunteer
• Half-Marathoner
• Political Candidate
SOCIAL BY NECESSITY
• Balancing Many Roles,
• Evaluate Situations Quickly,
• Perceptions Influenced by Peers & Family
• More Inputs Today than 5 years ago
TODAY’S OBJECTIVES
• Why You Should Care About Social Media• What You Can Learn If You Listen• Proactive Leadership
SOCIAL MEDIA CHANGES COMMUNICATION
• Provides the ability for information to be shared rapidly
• Increases the amount of visual data that is available from people “on the scene”
• Offers Agencies access to a haystack of information
WHY SHOULD YOU CARE?
Breaking News &
Situational InfoBecome
Your News Media
Critical Review of Your PR Strategy
Involving Your Community = Key For Many
MORE IMPORTANTLY?
Relationships Matter
• Partnerships • Funding• Message
Amplification• Fresh Ideas
BENEFITS OF SOCIAL COMMUNICATIONS
• Find the Energy Hubs
• Reputations / Credibility
• Trust
• Interest / Engagement
• Confusion
• Customer Service Concerns
WHAT CAN YOU LEARN IF YOU LISTEN?
HOW TO LISTEN
• Become Familiar with Social Media Capabilities
• Social Networks like Facebook & Twitter
• Photo & Video-Sharing like FlicKr, Instagram, YouTube, Pinterest
• Use Social Media to Gather Your Daily News
• Twitter Advanced Search
• Use Social Aggregators like IceRocket, Topsy or Addictomatic
PROACTIVE LEADERSHIP
PROACTIVE LEADERSHIP
PROACTIVE LEADERSHIP
QUESTIONS & DISCUSSION?
Cheryl [email protected]://www.slideshare.net/cherylble