At every point between the way things are now and the way they should be is uncertainty. But when you get to the other

side - to the way things turn out - you'll have a hard time imagining them being any other way. This is not an accident.

It's why creativity is hard: you have to imagine a world that isn't just different. You need to imagine one that's better. You need

to imagine a world that couldn't be any other way. That's where passion starts.

Wherever there's risk, there's possibility. The risk is easily quantifiable: you could lose money or time or happiness. The

possibility part is a little harder to pin down.

You know that feeling you get when you know all the risks, and yet you keep coming back to something? When you feel like you've found a problem that can't be solved by anyone else?

Good analysis delivers that by the bucketload.