THE POWER OF MULTISCREEN MARKETING

Today’s consumers own multiple devices and move

seamlessly between them throughout the day.

EVERY DAY IS A DIGITAL DAY

Source: Millward Brown, “Digital & Media Predictions 2014”.

CONSUMER SCREEN TIME

Consumers spend time on multiple screens and often

do so simultaneously.

7.5 HOURS OF SCREEN

TIME PER DAY

OVER 1 HOUR OF

MULTITASKING PER DAY

Source: IAB. “The Multi-Screen Marketer”, May, 2013.

• Searching

• Shopping

• Socializing

• Staying

Connected

:48

SMARTPHONE

2:48

COMPUTER

:18

TABLET

4:36 TV

:12

TV/SMARTPHONE

MULTITASKING

:06

TV/TABLET

MULTITASKING

:54

TV/COMPUTER

MULTITASKING

CHOOSE A MULTI-CHANNEL STRATEGY

Successful marketers use multiple channels to reach

consumers at each stage.

AWARENESS

ENGAGEMENT

AWARENESS

ENGAGEMENT

PURCHASE

PURCHASE

Lay the foundation to

establish your brand in

the mind of the

consumer so they

search for “you”

specifically.

First impressions are also

formed online and have

major impact on what

consumers buy. Drive

your customers deeper

into the sales cycle by

engaging them online.

Facilitate a shift from

consumer to customer

by reaching your target

audience at many

stages in the

purchasing cycle.

Follow the Journey to Purchase model and you will touch consumers

along their path to purchase—no matter where they happen to be.

THE CONSUMER JOURNEY TO PURCHASE

TV is the number

one driver of brand

awareness

Say a TV ad prompted

them to go online to

find out more

51%

Source: Google, “The New Multiscreen World”, Aug. 2012

AWARENESS ENGAGEMENT PURCHASE

Download ‘TV Marketing in a Multiscreen World’ to learn more

about the “new” rules for reaching connected consumers.

TV ADVERTISING STILL MATTERS

Television is still the most watched, the most persuasive and the most

influential medium there is.

• TV is rated the most effective advertising

channel by small to medium size businesses1

• TV advertising is the top way in which

Americans learn about new products

and brands2

• 6 in 10 TV viewers say they would act on a

TV commercial3

• TV is the dominant driver of word-of-mouth,

both online and offline4

Source:1Vocus, Feb. 2013. 2Ipsos, July 2013. 3Viamedia, July 2013. 4Ad Age, Feb. 2013.

CABLE TV DOMINATES BROADCAST

Consumers spend twice as much time viewing Cable versus Broadcast.

• Cable dominates in virtually all programming genres—capturing 84% of

total GRPs.

• Cable continues to invest in high-quality, original programming.

Viewers Spend Over 18

Hours With Cable/Week

Ratings Gap Between Cable And Broadcast

Has Increased Year After Year

Source: CAB Analysis of Nielsen time period level data. LIVE+SD. Share of impressions by source. Jan-June 13.

CAB Analysis of Nielsen NPower Live+SD. English Broadcast 6; Jan-June 2013.

CAB Source 2013 SNL Kagen; projections

Broadcast Ad Supported Cable

CABLE IS THE MOST EFFICIENT FORM OF TV ADVERTISING

Targeting your message ensures that advertising dollars are wisely spent.

• Target consumers with shared interests,

family type or income.

• Reach consumers within a select

geographic area.

• Reach your target customer on a variety

of engaging networks by genre.

Source: CAB.Analysis of Nielsen NPower. C3 program level. M-Sa 8-11p & Su 7-11p; LIVE+SD; 9/19/11-5/27/12.

DIGITAL ADVERTISING – MORE RELEVANT THAN EVER

Consumers use the Internet to

make decisions about which

goods and services to buy:

• 85% make decisions related to their children

• 75% make decisions related to healthcare

• 68% make decisions related to money matters

The rise in personal technology use allows marketers

to connect with customers when they are the most

easily influenced.

THE INTERNET IS MORE

INFLUENTIAL IN THE CONSUMER

PURCHASING DECISION THAN

ANY OTHER MEDIUM

Source: Fleishman Hillard. “Digital Influence Index Study conducted in partnership with Harris Interactive”, Jan. 2012.; Nielsen, “How the Internet Affects New Product Purchase Decisions”, 2013.

Learn more about the past, present and future of digital media.

Check out ‘The Evolution of Online Advertising‘ infographic.

THE IMPACT OF ONLINE ADVERTISING

Digital campaigns boost brand awareness and purchase intent—even with

just one exposure.

Brand Impact with One Exposure Brand Impact with Multiple Exposures

BRAND IMPACT: ONE ONLINE EXPOSURE VS. MULTIPLE ONLINE EXPOSURES

MULTIPLE EXPOSURES CAN

GENERATE THREE TIMES

THE OVERALL IMPACT ON

PURCHASE INTENT

Source: Millward Brown’s MarketNorms®. “Percent impacted = Exposed – Control”. ComScore Video Metrix. “Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed”, June 2013.

(Total U.S. – Home and Work Locations, Ad Videos Only (Content Videos Not Included). Comscore Media Trend. “Video Metrix Key Measures”, June 2013. IAB. “Internet Ad Revenues Again

Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers”. ComScore. “ComScore Releases June 2013 U.S. Online Video

Rankings”, July, 2013.

• Online users are 49% more likely to visit an advertiser's website if they have previously been exposed to online display or video ads.

DIGITAL AD SPENDING VS. MEDIA CONSUMPTION

Are you allocating the appropriate amount of your ad

spend to Digital?

Source: eMarketer,, Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, April 2014

Untapped

Audience^

Time Spent By Media Ad Spending By Media

Share of Average Time Spent per Day with Select

Media by US Adults vs. US Ad Spending Share

Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of

multitasking online while watching TV is counted as 1 hour for TV and 1 hour for online;*Digital includes time spent online plus time spent

on mobile; **print only, ***excludes off-air radio & digital. ^Represents gap in ad spending versus consumer time spent.

INTEGRATING ONLINE WITH TV BOOSTS RESULTS

Extending the message of a TV campaign to an online campaign increases

reach, frequency and recall.

TV + ONLINE IMPROVES

RECALL & BRAND

LINKAGE

Source: Nielsen/ IAB, “Online Video Study”, 2013, “TV and Online: Better Together”, 2013

Purchase intent increases by more than 50% when

advertisements are placed on TV and online.

36%

57%

44%

80%

General Recall Brand Linkage

TV Only Exposure TV + Online Exposure

Need some help understanding how to brand your business?

Discover the ‘7 Keys to Building Your Brand’.

COX MEDIA PRODUCT PORTFOLIO

CABLE TELEVISION

Learn more about Cable Television on CoxMedia.com

In this new era of exponential choice and personalization consumers still

overwhelming rely on one source for video – television.

CAPTIVATE CONSUMERS AND BRING THEM

TO YOUR DOOR WITH TELEVISION

BEST DEVICE FOR WATCHING VIDEO (Among Owners of Each Device) - A18-49

Source: CAB 2013 Custom Study, Video Nation: Anytime, Anywhere, Anyplace

BASE: Watches video on device; 205 Overall, which of the following is the best device for watching video?

Mobile Tablet Computer TV

30%

66%

3% 7%

• Create awareness using the sight, sound, motion and

emotion of television.

• Target customers by lifestyle, ethnicity and

demographics.

• Reduce advertising waste by focusing your message

on specific geographic areas.

• Bring your brand to life with award-winning,

professional production.

No other on-air solution maximizes your media investment like cable.

CABLE BRINGS TELEVISION ADVERTISING TO

BUSINESSES OF ALL SIZES

Advantages of cable advertising for your brand:

You can do TV!

Watch this short video to discover how.

EXPRESS LINK

Learn more about Express Link on CoxMedia.com

• Move consumers towards a two-way communication.

• Showcase what makes your business unique in an exclusive television environment.

• An educated consumer is more likely to buy a product or service offer.

• Provide in-depth content (>30 seconds) on a platform that delivers measurable

performance metrics

A dedicated television channel allows consumers to ENGAGE with your

brand and video content 24/7.

CREATE A DEEPER CONNECTION WITH

EXPRESS LINK

HOW EXPRESS LINK WORKS

1. Consumers view your TV commercial and are prompted to tune to

your Express Link channel.

2. Consumers can access your channel from the program guide or

input your channel number with the remote.

3. Once they tune to your channel, consumers select the content they

want to engage with from the On DEMAND menu.

Create a unique connection with your customers.

Watch the ‘Advertiser’s Guide to Express Link'.

COX.COM

Learn more about Cox.com on CoxMedia.com.

COX.COM DELIVERS LOCAL CONSUMERS

Cox Internet subscribers use Cox.com to:

Cox.com is a premium site for reaching local consumers.

• Access their Cox email account throughout the day.

• Pay their bill, manage phone and Internet tools.

• View television programming information.

• Engage with local and national content within

the My Connection section.

41,536,751 Total Visits

98,603,426 Page Views

8,938,209 Unique Visitors

5 minutes Average

Visit Length

*Source: Omniture. January-June 2014 Average.

COX.COM USERS ARE A VALUABLE AUDIENCE

Source: Scarborough, USA PLUS, Release 1 2013 12 Month. Target: Adults 18+ / Internet Sites Visited Past 30 Days: Cox.com

12%

20%

18%

19% 31%

AGE

18-24 25-34 35-54

55-64 65+

36%

40%

16%

8%

HOUSEHOLD INCOME

Under 50K 50 - 100K

100-150K 150K +

76% 20%

4%

HOME OWNERSHIP

Own Rent Other

Cox.com visitors are more educated and earn more.

• 30% more likely to be a college graduate

• 27% more likely to be a post graduate

• 30% more likely to have a home value of 300k+

• 118% more likely to own a second home

• 52% more likely to purchase a new vehicle next year

YOUR AD WILL BE SEEN ON COX.COM

ADS ABOVE THE

FOLD HAVE

GREATER VISIBILITY

According to a Nielsen study, online users spend 80% of their time

viewing information above the fold to:

• 99% of ads are served in premium placements.

• Maximum of two ads per page

• Stand out in a low-clutter, high-quality

online environment

Online advertising is a vital component to your brand success.

Watch this video to discover more about why you should be on Cox.com.

COX DIGITAL AD NETWORK SOLUTIONS

Learn more about Cox Digital Ad Network Solutions on CoxMedia.com.

EXTEND YOUR REACH WITH COX DIGITAL AD NETWORK SOLUTIONS

Benefits of Utilizing Cox Digital Ad Network Solutions:

• Better Accuracy

• Reduced Impression Waste

• More Flexibility

• Optimized Campaigns

• Ease of Purchase

Reach your local audience wherever they may be on the web,

across a network of tens of thousands of websites.

Connect to the Cox subscriber throughout their online experience. Watch this video

to learn how leverage the power of Cox Digital Ad Network for your business.

Target by Geography • Zip Code

• Radius

• Metro Zone

Target by Household Demographics • Reach audiences based on age, gender, household income

and more.

Target by Content Verticals • Reach audiences with specific interests like news, sports,

parenting and more.

TARGETING CAPABILITIES WITH

COX DIGITAL AD NETWORK SOLUTIONS

Target the valuable Cox high-speed internet subscriber with 100%

geo-targeting precision down to the ZIP + 4 level, or expand beyond

the powerful Cox footprint to reach the entire DMA.

ONLINE VIDEO

Learn more about Online Video on CoxMedia.com.

MAKE AN IMPACT WITH ONLINE VIDEO

In-Banner Video and Video Pre-roll advertising placements are available on Cox.com

and Cox Digital Ad Network Solutions

Utilize the power of sight, sound, motion and emotion in an

influential online format

• Increase awareness, maintain an off-air

presence, build brands and influence purchases.

• Extend your reach beyond a TV audience, to

your unique local audience in a highly engaging,

user-initiated online environment.

• Time campaigns to coincide with TV flights to

maximize reach, message and brand recall.

• Quickly and easily turn your 30-second TV

commercial into an engaging, online interactive

in-banner video or video pre-roll.

Unlock the possibilities of online video. Visit our Demo Site.

UN: coxmedia_guest PW: coxmedia

In-Banner Video

Video Pre-roll

HOW COX MEDIA CAN HELP

Cox Media offers advanced Cable TV and Digital advertising

products that integrate together helping you reach consumers

throughout their journey to purchase.

Expert Consultants We’ll partner with you to develop a multi-channel strategy to effectively and efficiently

reach your audience.

Customized Solutions We’ll help you align business goals and address competitive challenges that maximize ROI.

Effective Strategies We’ll deliver your message without waste so you optimize your advertising budget

with precise targeting.

Creative Services Our award-winning Production team will deliver the right message to trigger response.

Campaign Management Your Solutions team can provide campaign management analysis so you maximize results.

DISCOVER MORE ABOUT COX MEDIA

Creative Gallery An investment in quality production can set your business apart from the competition.

Click here to see examples of our award-winning production capabilities.

Client Success Stories Cox Media delivers personalized marketing solutions. Just ask our clients.

Click here to view Client Success Stories.

Marketing Library Your go-to resource for information on trends in marketing and advertising.

Click here to access our Marketing Library.

Connect with Us Like us on Facebook at facebook.com/ConnectWithCoxMedia.

Follow us on Twitter at twitter.com/cox_media.

Product Guide Take a deeper dive into Cox Media’s product portfolio to learn more about how your

business can benefit from our solutions. Click here to access our Product Guide.