Do You Have a Good Strategy or a Just a Good Story?

Growing your business will always elicit big dreams and audacious goals. It should!

However, it’s important to keep in mind that you need a path to get there.

You need more than a happy

story.

You need a great strategy!

Good story: I’m going to build this company and sell it one day and that will be my retirement.

Detailed story, but still a story: My company will be

grossing $3 million per year and I’ll sell it

for that and then invest the money and get 10% interest per year and live off of

that.

Strategy: Realistically your company will be worth about 10-15% of gross

sales plus assets.

It is unlikely you will make 10% per year in

interest unless you are willing to try risky investments or know a lot about investing.

The reality is that you will probably make $500,000 on the sale of your company and earn

small interest each year.

See whether a CEO or a COO would be better to help you reach your goals.

Strategy means planning based on reality, not what you hope it to be.

If you want to retire with $3 million, then you need to build your company so that it is

worth $3 million once you are ready to retire.

Which means you shouldn’t be in landscaping, but in fertilization, weed

control, or pest control.

These yield a much higher value that is desirable by other companies who might

want to buy your company.

If you’re selling in 10-15 years, you’ll have to guess what the market might want.

You’ve got to be willing to change

your business model to ensure you are

providing something that other

companies want.

Also, if you want to earn 10% interest in the future, begin investing small now so

you learn how to invest intelligently.

Many business

owners are good at telling

themselves stories about

the future.

But to reach your goals, you must use strategy. Figure

out your vision and what your

goals are

and create a realistic strategy on how to get there!

Service Autopilot tracks your money so that you can base your goals on real income and

expenses.