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!“Research current situation”

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!“Research current situation” DELIVERABLES:

/ Stakeholders map/ Context map/ Benchmark report/ Customer Journey map/ Touchpoint analysis/ Ethnographic report/ Jobs & Outcomes analyses

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“Translating insights into ideas and new opportunities”

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“Translating insights into ideas and new opportunities”

DELIVERABLES:/ Concepts/ Moodboards/ Scenario’s/ Prototypes

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“Designing new services or product/ service combinations ”

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“Designing new services or product/ service combinations ”

DELIVERABLES:/ Service blueprint/ Service ecosystem/ Training people/ Look-and-Feel/ Building touchpoints/ Marketing strategy/ Developing campaign

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“Going to market”

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“Going to market”

DELIVERABLES:/ Rollout/ Execution strategy & campaign/ Implementing touchpoints/ Facilitating ongoing conversations/ Co-creating value/ Highly competitive service organisation

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!“Research current situation”

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! AmsterdamFebruary 2011