13/04/2023 www.fjrcom.com 1

DO MORE WITH LESS – 5 IDEAS

via PSFK – an interview with Graham Hill, the founder of Treehugger and LifeEdited

13/04/2023 www.fjrcom.com 2

1. Space

• Rent is expensive. – What space do you really

need? – More home working?– Can space have multiple

functions? – Share space with

complementary companies?

13/04/2023 www.fjrcom.com 3

2. Initiatives

• 3 priorities = no priorities• Edit non-essential initiatives • Less things, done better

13/04/2023 www.fjrcom.com 4

3. Products• More isn’t better despite our

psyches• Consumers want options but

too many = paralyzed customers

• Less products = focus, more specific marcoms, more sales, increased volume & cheaper manufacturing & distribution costs

13/04/2023 www.fjrcom.com 5

4. People

• Look for;– flexibility– multifunctionality– those that get stuff done!– long term hires

13/04/2023 www.fjrcom.com 6

5. Core focus

• Know what you’re really good at and focus on it

• Outsource the others to solid specialist partners

• Stay lean & nimble to easily change with the times