do-it-yourself vs. off-the-shelf
DESCRIPTION
Final deck from webinar with Salesforce and Apttus: The 7 Deadly Sins of DIY Development. When should you build your own app on Force.com, and when should you buy from the AppExchange?TRANSCRIPT
©APTTUS 2013 CONFIDENTIAL APTTUS Corporation | 1400 Fashion Island Blvd. Suite 200 San Mateo, CA 94404 [email protected] | +1-650-539-2052
Warren Chen
ISV Tech Evangelist
Do-it-Yourself vs. Off-the-Shelf
When To Buy An AppExchange Solution
APTTUS
Miguel Tam
Sr. Director, Product Marketing
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Force.com is Cloud Computing for the Enterprise
YOU get to focus on
innovation
We do Infrastructure
Services
We do Application
Services
We do Operations
Services
Build your data model
Build your business logic
Build your user interface
Network
Storage
Operating System
Database
App Server
Web Server
Data Center
Security
Sharing
Integration
Customization
Web Services
API
Multi-Language
Authentication
Availability
Monitoring
Patch Mgmt
Upgrades
Backup
NOC
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Force.com Is Faster
Multi-Device End User
Administration Access Control
& Audits
Database
Multi-Language Multi-
Currency
Web Services API
Reporting & Analytics
Workflow Engine
Forms & Page Layout Editor
A B D
C
Clicks Code
Java / .NET
80% 20%
20% 80%
Pre-built, tested, integrated components drive developer productivity
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
2,000+ Apps
27,000+ Customer Reviews
2,000,000+ Installs
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
or ?
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
What You May Think about Do-It-Yourself Apps
easy hard “I have resources with some availability”
“Bob built app in 2 weeks”
“I know Salesforce”
“It’s just a few objects and tabs”
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
7 Reasons Why It’s Not So Easy
Time and Money
Development ≠ Support
Developer Churn
Stuck in the Present
Technical Limits
Governance Requirements
Technology Isn’t Everything
hard
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Time and Money
hard
Cost of delay is biggest issue
Assume ZERO out-of-pocket costs
How much money could you be earning or saving each month if you had that app today?
Takes time to define, design, develop, test and deploy app
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Stuck in the Present
hard
Custom apps are focused on CURRENT requirements
Growth will introduce new markets, business models, product lines, etc.
How to change or upgrade custom app?
How to accommodate platform upgrades?
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Technical Limits
hard
Optimizing code for Force.com – scalability, responsiveness, etc.
API call limits that should be considered
Best approaches for integration to other cloud systems or legacy tools
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Developer Churn
hard
Growing job-hopping culture with average 15% turnover rate
IT turnover is higher than average
Who will resolve issues 2 – 3 years later?
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Development ≠ Support
hard
Development is NOT biggest IT resource drain
How to handle user questions, quality issues
SLAs with the business
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Governance Requirements
hard Documentation and training materials
Standards and audits, especially for regulated industries
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Technology Isn’t Everything
hard
What are best practices in their industry?
What’s the best way to structure processes?
Organizational change management issues – like user adoption, organizational alignment and internal politics
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
What Apttus Builds in Our Force.com Solutions
100K
Expertise
Future
Proof
Quality
Functionality
Best practices
Deployment experience
Industry expertise
Hours of development, testing and customer
feedback
Multi-tenant
Hundreds of customers
Upsell/cross-sell
Workflows
Renewals
Deal guidance
Excel-based quotes
Mobile
Integration
New products
Frequent upgrades
Support and training
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
It IS Harder than It Looks
FORCE.COM
DOCUMENT
GENERATION
ADVANCED
WORKFLOW X-AUTHOR
MOBILE /
OFFLINE
PRICING
MODELS PROPOSALS
GUIDED
SELLING DEAL GUIDANCE
CONSTRAINTS PRODUCT
HIERARCHIES
UPSELL /
CROSS-SELL RENEWALS
SALESFORCE PLATFORM
APTTUS PLATFORM
KEY APTTUS CAPABILITIES
MULTI-
CHANNEL
PURCHASE
TERMS SELF-SERVICE
PRODUCT
COMPARISON
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL
Key Takeaways
80/20 rule
In-house expertise
Updates & support
#SinsOfDIY
©APTTUS 2013 CONFIDENTIAL APTTUS Corporation | 1400 Fashion Island Blvd. Suite 200 San Mateo, CA 94404 [email protected] | +1-650-539-2052
Questions?
Warren Chen
ISV Tech Evangelist
Miguel Tam
Sr. Director, Product Marketing
#SinsOfDIY