d.nisha ist mba
TRANSCRIPT
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D.NISHAIST MBA
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What is Advertising?What is Advertising
?
Any paid form of non
personal presentation,and promotion of ideas
,goods or services by an.identified sponsor
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My favorite Five adsMy favorite Five ads
§ VODAFONE – Happy to help§ PEPSI- Yeh dil maange more
§ SURF EXCEL- Daag acche hain§ FEVICOL- toote dilo ke alawa sab
kuch jode fevicol § AMUL- The taste of India
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VODAFONEVODAFONE
1. Vodafone
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Ø It has a high emotional appeal and the concept isvery creative.
Ø The ad is persuasive and the execution stylefollowed is musical.
Ø Children have often been used with imaginativeand excellent ideas in adverts creating alasting impact for the brands that theyendorse.
Concepts behind the AdConcepts behind the Ad
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Why I like this ad?Why I like this ad?
ØØ The ad clearly depicts the message “Happy to Help”,
by showing the Pug every time helping the girlwherever she goes.
Ø Also the use of Pug as Vodafone relates it with theattributes of faithfulness.
ØVodafone as a brand in a subtle manner hasdeveloped a trust, saying i am there, so go ahead
let your hair down.
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2. PEPSI
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Concept behind this adConcept behind this ad
Ø This ad is humorous
Ø Celebrity endorsement for this ad
Ø “Yeh hai Youngisthan meri jaan”-targeting youth as prime customers.
Ø This ad was telecasted after the launch of koi milgaya and Lovestory 2050 that links the idea withit-doosri duniya ka(ETS)
Ø
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Ø This ad tempts me to take pepsi even if I am not feelingthirsty
Ø The punch line ‘yeh dil maange’ more is very famousamoung youth
Ø Use of celebrities as brand ambassador-that attractsaudience
Ø The main reason for my liking is-my favorite starsHrithik and is Sharukh endorse this brand
Why I like this ad?
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3. SURF EXCEL
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Concepts behind the adConcepts behind the adØ The ad has important elements like appeal, desire,
conviction, simplicity and promise.Ø The message of “Daag acche hain” is the different
approach being used by Surf which makes itClutter free.Ø Using the brother-sister duo and brother trying to
make his sister happy is the successful emotional
concept being used from many years.Ø The ad is humorous and has a sense of belonging
ness.
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ØØ The idea behind the ad is very catchy, and it certainlyadds ’’Recall’’ value.
Ø The ad reminds me of my childhood.Ø Innocent love and bonding between kids is one of the
most endearing communication which appeals toany target audience
Ø I personally think the tag line, ‘ daag acche hai ’works, (though some may term it negative), is for the fact that it denotes freedom to be
Why I like this ad?
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4. FEVICOL
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Concept behind the adConcept behind the ad
Ø Fevicol ad used surrealistic visuals, presentingfantastic scenes, unreal or distorted visuals
Ø The ad presented statements with new information at
the end i.e. they use visual taglinesØ Fun are used heavily as the dominant tones in thismedium
Ø Ads creating a mood or image by fashioning a desire
for the product by appealing to the viewer’ssensory/ emotional involvement.
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Why I like this adWhy I like this adØ The Idea of the fevicol adverts is very
simple and straightforward.Ø I like the catchy tag line used by Fevicol
like§ Yeh fevicol ka majbood jood hein
tootega nahi § toote dilo ke alawa sab kuch jode
fevicol .§ fevicol aise jod lagaye acche se accha
na tod paaye.
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5.AMUL
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Concept behind this adConcept behind this ad
Ø Use of tag line ‘the taste of India’-shows patriotictowards India
Ø Emotional and informative
Ø It beautifully presents all the products of AmulØ Executive style-MusicalØ This ad is focusing rural India more in the endØ Its ad campaigns including “the country needs you.
Grow faster.” had a convincing impact on theconsumers .
Ø
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Why I like this adWhy I like this ad
Ø Tempt me to eat amul productØ Music is catchy and easy comes in mindØ Patriotic feeling of belongingness to India
Ø The taste of Amul has not changed from the time Iwas watching
Ø Use of Utterly-Butterly Girl is veryinteresting
Ø I like the role Makkhan Singh, a sturdy jovial cow (a cartoon character)
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THANK YOU