dnd and the national defence team - pacific navy news · community profile the national defence...

5
MEDIA KIT REACH and the DND National Defence Team

Upload: others

Post on 19-May-2020

6 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: DND and the National Defence Team - Pacific Navy News · COMMUNITY PROFILE The National Defence Team Reach this unique market ... Adsum Every two weeks 14 CFB GAGETOWN The Post Gazette

MEDIA KIT

REACHand the DNDNational Defence Team

Page 2: DND and the National Defence Team - Pacific Navy News · COMMUNITY PROFILE The National Defence Team Reach this unique market ... Adsum Every two weeks 14 CFB GAGETOWN The Post Gazette

ADVERTISE IN16 CANADIAN FORCES NEWSPAPERS

LOCATED ACROSS CANADArepresenting the three CF elements: Army, Air Force & Navy

Canadian ForcesCOMMUNITY PROFILE

The National Defence Team

Reach this unique marketwith only 1 point of contact!

Members of the CF and the Departmentof National Defence are powerfulconsumer groups.

Regular Force

*Data as of 2008

64 000

Primary Reserve 34 500

Supplementary Reserve, Cadet InstructorsCadre and the Canadian Rangers 41 100

DND Public Servants 26 600

CANADIAN FORCES NEWSPAPERS www.forcesadvertising.com

DEMOGRAPHICS

Regular ForceDNDPublic Servants

Primary Reserve

38%

16%

21%

Supp. Reserve, Cadet Inst. and Rangers

25%

Total : 166 200

Statistics on the Canadian Forces members (Regular Force)

Average ageMarried or common-lawMarried or common-law, with childrenNumber of familiesAverage number of children*Average income of officers*Average income of non-commissioned members

* Based on average rank Captain/CorporalStats are based on information provided by Director GeneralMilitary Personnel and are current as of July 2008.

3562%41%

39 3001.99

$81 300$55 600

7

Page 3: DND and the National Defence Team - Pacific Navy News · COMMUNITY PROFILE The National Defence Team Reach this unique market ... Adsum Every two weeks 14 CFB GAGETOWN The Post Gazette

AdsumVALCARTIER GARRISON

Québec, QC

The Aurora14 WING GREENWOOD

Greenwood, NS

Borden CitizenCFB BORDENBorden, ON

Contact8 WING TRENTON

Trenton, ON

The Courier4 WING COLD LAKE

Cold Lake, AB

LookoutCBF ESQUIMALT

Victoria, BC

North Bay Shield22 WING NORTH BAY

North Bay, ON

Petawawa PostCFB PETAWAWAPetawawa, ON

The Post GazetteCFB GAGETOWNOromocto, NB

ServirST-JEAN AND MONTREAL

GARRISONS, QC

The Shilo StagCFB SHILOShilo, MB

Totem Times19 WING COMOX

Comox, BC

TridentCFB HALIFAXHalifax, NS

Le Vortex3 WING BAGOTVILLE

Bagotville, QC

The Voxair17 WING WINNIPEG

Winnipeg, MB

The Western SentinelCFB EDMONTONEdmonton, AB

CANADIAN FORCES NEWSPAPERS www.cfpsa.com/en/psp/newspapers

OUR NEWSPAPERS

www.forcesadvertising.com

PLUS(NDHQ)

Ottawa Guard of Honour

New!

Page 4: DND and the National Defence Team - Pacific Navy News · COMMUNITY PROFILE The National Defence Team Reach this unique market ... Adsum Every two weeks 14 CFB GAGETOWN The Post Gazette

DISTRIBUTION

Courtenay/Comox

Oromocto

Montreal/Saint.Jean

Victoria/Esquimalt

Cold Lake

Shilo

Petawawa

Trenton

Borden

Bagotville

North Bay

Greenwood Halifax

Winnipeg

Edmonton

BRITISHCOLUMBIA

YUKON

NORTHWESTTERRITORIES

NUNAVUT

SASKAT-CHEWAN

QUEBEC

Quebec City

NEWBRUNSWICK

NOVA SCOTIA

PRINCEEDWARDISLAND

LABRADOR

NEWFOUNDLAND

Navy

Air Force

Army

1

2

3 4

5

6

7

10

8

911

13

12

14 1516

2 CFBESQUIMALT

Lookout

Weekly

1 19 WINGCOMOX

Totem Times

Every two weeks

3 CFBEDMONTON

The Western Sentinel

Every two weeks

4 4 WINGCOLD LAKE

The Courier

Weekly

5 CFBSHILO

The Shilo Stag

Every two weeks

6 17 WINGWINNIPEG

The Voxair

Every two weeks

7 CFBBORDEN

Borden Citizen

Weekly

8 8 WINGTRENTON

Contact

Weekly

9 CFBPETAWAWA

Petawawa Post

Weekly

10 22 WINGNORTH BAY

North Bay Shield

Monthly

11 ST-JEAN AND MONTREAL GARRISONS

Servir

Every two weeks

12 3 WINGBAGOTVILLE

Le Vortex

Monthly

13 VALCARTIER GARRISON

Adsum

Every two weeks

14 CFBGAGETOWN

The Post Gazette

Weekly

15 CFBHALIFAX

Trident

Every two weeks

16 14 WINGGREENWOOD

The Aurora

Weekly

CANADIAN FORCES NEWSPAPERS www.forcesadvertising.comDistribution = 95,000

Element (Navy, Air Force, Army) Location

Name

1 19 WINGCOMOX

Totem Times

Every two weeks Frequency

LEGEND

17 17Ottawa NDHQNew

Ottawa Guard of Honour

Every two weeks

Page 1 of 1Guard of Honour - Garde d'honneur - Guard of Honour - 12 Jul 2012 - Page #1

2012-08-14http://guardofhonour.newspaperdirect.com/epaper/services/OnlinePrintHandler.ashx?issu...

Page 5: DND and the National Defence Team - Pacific Navy News · COMMUNITY PROFILE The National Defence Team Reach this unique market ... Adsum Every two weeks 14 CFB GAGETOWN The Post Gazette

ADVERTISING RATES

Melissa AtkinsonCFB Esquimalt 250-363-3372

[email protected]

BLACK & WHITE

Full page $20,350

1/2 page $10,200

1/4 page $5,090

1/8 page $2,600

FULL COLOUR

Full page $25,200

1/2 page $14,100

1/4 page $8,200

1/8 page $5,800

CANADIAN FORCES NEWSPAPERS www.forcesadvertising.com

Sample rates for one ad in all 17 newspapers inclusive.

Prices are subject to change and do not include taxes. Call to confirm exact pricing.*

Please contact us to create a specificadvertising package to suit your needs!