8/8/2019 DNA of a Recommendation Infographic

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 JamesPoulter.co.uk 

The DNA of a RecommendationRecommendation = The Currency of “The Recommendation Economy”

Direction

Naming Association

• Points, Links, Drives

• Automat-able

• Payoff for brand

• Conveys values

• Builds up the

subject• Payoff for brand

and referrer

• Builds referrers

reputation

• Drives RecommendationEconomy

• Payoff for the referrer

Monday, 4 October 2010