dms: ppc overview
TRANSCRIPT
![Page 3: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/3.jpg)
Drive targeted awareness to increase relevant leads at efficient costs per call.
![Page 4: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/4.jpg)
ONLINE OPPORTUNITY
![Page 5: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/5.jpg)
INTERNET USAGE1995 - 2013
![Page 6: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/6.jpg)
DIGITAL USEamong affluent users
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94%of people use the Internet to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
![Page 8: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/8.jpg)
48%use Internet Yellow Pages to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
![Page 9: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/9.jpg)
90%use Search Engines to search for local businesses
http://www.biakelsey.com/company/press-releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
![Page 10: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/10.jpg)
GOOGLE SEARCH
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80%of all system-wide organic search traffic comes from Google
Internal Google Analytics
![Page 12: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/12.jpg)
ALREADY RANKED‽
highly in organic search results
![Page 13: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/13.jpg)
2out of3click on paid link after they have made a purchasing decision
http://www.wordstream.com/articles/google-ads
![Page 14: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/14.jpg)
SEARCH PAGE
![Page 15: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/15.jpg)
ADVERTISING
![Page 16: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/16.jpg)
LANDING PAGE
![Page 17: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/17.jpg)
PHONE
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VIDEO
![Page 19: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/19.jpg)
CALL TO ACTION
![Page 20: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/20.jpg)
CALL TO ACTION
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LANDING PAGE
![Page 22: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/22.jpg)
GOOGLE DISPLAY
![Page 23: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/23.jpg)
RELEVANT ADS
![Page 24: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/24.jpg)
RELEVANT ADS
![Page 25: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/25.jpg)
GOOGLE REMARKETING
![Page 26: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/26.jpg)
BROWSE SITE
![Page 27: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/27.jpg)
BROWSE SITE
![Page 28: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/28.jpg)
ADs FOLLOW
![Page 29: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/29.jpg)
ADs FOLLOW
![Page 30: DMS: PPC Overview](https://reader036.vdocuments.us/reader036/viewer/2022062307/554c5e6fb4c9053e308b5328/html5/thumbnails/30.jpg)
VISITS, CALLS, FORMS
TRACKED &REPORTED
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INVESTMENT