dms media kit sales-v1_3.pdf
TRANSCRIPT
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The No.1 and Most Influential Digital Media in Indonesia
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Detikcom’s Transformation
1998 2011
2015
FoundedJoined
Transmedia GroupMOVE ONTO THE
NEXT LEVEL
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The No.1 Digital Media In Indonesia
40 Million+ UV 2,5 Million+ UV30 Million+ UV
38%
Read by 70 Million+ UV monthly in Indonesia
24%Female
76%Male
Data by Google Analytics, May 2015.
12%
24%
12% 9%
5%
18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
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70 million Detikcom Readers
70% access detikcom
directly by typingwww.detik.com in the
address bar
81% of them arereturning visitor
Data by Google Analytics, May 2015.
Read 4 pages in average
within one session
Spend at least 2 minutes
to read a single page of article
Spend at least 8 minutesto read news, sport, lifestyle on
detikcom properties
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The Most Influential Digital Media in Indonesia
Detikcom has the ability to convey social and political
awareness, revealing previously unfolded phenomenon, for
the people, government and the rest of the globe to discover
#SaveSiJambulKuning (the yellow headed parrot), the
#hashta has ained an im actful ublicit whereas it ained
Other cases :
#NoDrivingUnder17 #JORR #Carrefour
over 100.000 read for each of the 171 articles prepared by theeditorial. Nowadays, the conservatives put strict policies and
regulations to save the species.
which can be found on Detikcom archive
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The No.1 and Most Influential Digital Media In Indonesia
The No.1 and Most Influential in Indonesia
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Detikcom Marketing Solution
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DMS – detikcom Marketing Solution
CONTENTQUALITY AUDIENCE+=
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Marketing Funnel
Brand LaunchAt the top of the funnel, the marketing goal is tolaunch your brand and achieve exposure amongas many people as possible within your target
audience, through impactful, creativeexecutions.
Education & Brand SustenanceFollowing the brand launch the next step will be
Awareness
to educate audiences on your products &services through engaging content/channels.You will also need to sustain brand awarenessby encouraging visits/revisits to yourarticle, website and landing pages.
ConversionEnabling you to drive conversions andgenerate action through intelligentaudience/customer segmentation &exclusion, and rule-based, dynamicretargeting.
ngagement
Conversion
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1st Phase
• Skinner
• Billboard
• Premium Billboard
• Billboard Mobile
Awareness
• Bottom Slider• Promobox
• Over The Page
• Site Take Over
• Advertorial
ngagement
Conversion
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Preview - Skinner
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Preview – Billboard Banner
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Preview – Billboard Banner Mobile
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Preview – Over The Page
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Preview – Site Take Over
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Preview – Bottom Slider
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Preview – Promo Box
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Preview – Advertorial
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2nd Phase
• CPC Banner
• CPC Native
Awareness
ngagement
Conversion
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Preview – CPC Banner
Leaderboard
Rectangle
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Preview – CPC Banner
BannerMobile
Skyscraper
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Preview – CPC Desktop Native
Newsfeed Detail PageDesktop Native
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Preview – CPC Mobile Native
Newsfeed Detail Page
Mobile Native
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3rd Phase
Awareness
• CPI Banner
• CPL Banner
ngagement
Conversion
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Preview – CPA (CPL CPC Conversion)
Lead readers to install
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DMS – detikcom Marketing Solution
CPC
Premium(CPD) &
Sponsorship
Pricing Model Ad Type
Video
Display
Audience Targeting (Data)
Objective
Awareness
CPM
CPI*
Rich Media
Native
Mobile
Content
Engagement
Conversion
*available soon
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DMS – detikcom Marketing Solution
Audience Targeting (Data)
Country / CitySegment your
Demographic*Target with basic
Behavioral*Use consumer webbehaviors and
Device / SystemSegment youraudience based on
au ence ase oncountry and cit.
Topic*Take contextual
targeting further withkeywords and topics.
information likeage, gender
browser (interest)
es top, mo e ortablet, OS, browser
also ip address.
Mobile DeviceSegment your
audience based onmobile carrier, deviceformat and vendor.
*available soon
ChannelSegment your
audience based onchannel withinDetikcom network.
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thank you
for more information :[email protected]
+62823 0823 7078