dml12- james cooper- armchair
TRANSCRIPT
![Page 1: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/1.jpg)
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov
![Page 2: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/2.jpg)
Aka: The War on Talent
JWT.com @koopstakov
![Page 3: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/3.jpg)
“You know what’s cool?
A billion dollars.”
JWT.com @koopstakov
![Page 4: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/4.jpg)
So why work in
marketing, when it’s never
been easier to make a
billion dollars?
JWT.com @koopstakov
![Page 5: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/5.jpg)
But not everyone is ready
to quit their jobs…
JWT.com @koopstakov
![Page 6: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/6.jpg)
Five ways to become an
Armchair
Entrepreneur JWT.com @koopstakov
![Page 7: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/7.jpg)
1. Innovate your product
JWT.com @koopstakov
![Page 8: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/8.jpg)
BAND AID MUPPETS
JWT.com @koopstakov
![Page 9: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/9.jpg)
BLOOMBERG LABYRINTH
JWT.com @koopstakov
![Page 10: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/10.jpg)
JWT.com @koopstakov
A more innovative product
usually means more
innovative marketing
![Page 11: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/11.jpg)
2. Do an internal project
JWT.com @koopstakov
![Page 12: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/12.jpg)
GROUPEE
JWT.com @koopstakov
![Page 13: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/13.jpg)
GROUPEE
JWT.com @koopstakov
![Page 14: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/14.jpg)
SXSW BBQ
JWT.com @koopstakov
![Page 15: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/15.jpg)
3. Be philanthropic
JWT.com @koopstakov
![Page 16: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/16.jpg)
JWT.com @koopstakov
LRA CRISIS TRACKER
![Page 17: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/17.jpg)
4. If you can’t beat
them, partner with them
JWT.com @koopstakov
![Page 18: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/18.jpg)
PT1. TECH STARS
JWT.com @koopstakov
![Page 19: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/19.jpg)
JWT.com @koopstakov
CHAT ID
![Page 20: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/20.jpg)
URTAK
JWT.com @koopstakov
![Page 21: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/21.jpg)
PT2. DO LECTURES
JWT.com @koopstakov
![Page 22: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/22.jpg)
![Page 23: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/23.jpg)
5. Or just go solo
JWT.com @koopstakov
![Page 24: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/24.jpg)
THOMPSON PUNKE
JWT.com @koopstakov
![Page 25: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/25.jpg)
ThompspnPunke.com
The world’s only badass
ping pong clothing brand.
JWT.com @koopstakov
![Page 26: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/26.jpg)
THOMPSON PUNKE
JWT.com @koopstakov
![Page 27: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/27.jpg)
THOMPSON PUNKE
JWT.com @koopstakov
![Page 28: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/28.jpg)
Thanks!
For links and more information:
Twitter.com/koopstakov
JWT.com @koopstakov
![Page 29: DML12- James Cooper- Armchair](https://reader034.vdocuments.us/reader034/viewer/2022052602/559b2a1c1a28ab642c8b467c/html5/thumbnails/29.jpg)
ARMCHAIR ENTRPRENEURSJAMES COOPER | CHIEF CREATIVE INNOVATION OFFICER | JWT
JWT.com @koopstakov