dmgt investor day 2012 - mail online
TRANSCRIPT
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Playing in a different league
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Uniq
ue V
isit
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Mill
ions
ABC – Monthly Unique Visitors (Global)
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Guardian.co.uk Telegraph.co.uk The Sun The Times
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Uniq
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Mill
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ABC – Monthly Unique Visitors (Global)
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Guardian.co.uk
Telegraph.co.uk
The Sun The Times
•••• NO DATA AVAILABLE ••••
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Mar 2010 Mar 2012 Growth
Monthly UVs - Global 39.2m 90.8m 132%
Daily UVs – Global 2.2m 5.4m 141%
Monthly UVs – UK 14.7m 32.2m 119%
Daily UVs – UK 1.0m 2.4m 136%
Monthly Page Views – Global 346m 824m 139%
Source: Omniture/ABC
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2012
Dai
ly U
K H
ome
Page
Vis
itor
s (T
hous
ands
)
Daily UK homepage visitors
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Source: Omniture
170% Growth rate
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Dai
ly G
loba
l Hom
e Pa
ge V
isit
ors
(Tho
usan
ds)
Daily global homepage visitors
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Source: Omniture
240% Growth rate
Top global news sites
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unique users (m)
1 MSN HomePage 320,397
2 Yahoo! News 192,920
3 CNN 66,278
4 MSN News 56,957
5 The Huffington Post 55,383
7 MSNBC 50,979
unique users (m)
8 The New York Times 47,944
9 BBC News 37,990
10 Guardian.co.uk 33,276
11 Fox News 27,958
12 ABC News 25,285
13 The Washington Post 24,982
14 Wall Street Journal 23,337
6 51,699
Source: Comscore, Jan 2012
Overall Monthly Revenue
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Source: MailOnline accounts
£-
£0.5
£1.0
£1.5
£2.0
£2.5 O
ct-0
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Mill
ions
Period
158%
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UK brand advertising revenue growth rate over past two years
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£0.2
£0.4
£0.6
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£1.2
£1.4
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Mill
ions
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Source: MailOnline accounts
214%
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Global - Daily HomePage Visits
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n 1,
2010
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2, 2
010
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6, 2
010
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7, 2
010
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010
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10, 2
010
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2, 2
010
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010
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010
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010
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010
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010
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011
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011
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011
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201
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011
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011
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011
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012
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Visi
ts
Thou
sand
s
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Source: Ominiture
345%
App visits 0.6m
Average global weekday daily visits to home pages and apps
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3.4m Total visits
Mobile visits 0.5m
Total visits
4.0m
Source: Omniture Discover (March)
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Thou
sand
s
Mobile – Monthly Unique Users
Source: ComScore
Guardian.co.uk
Telegraph.co.uk
Independent.co.uk
Times Online
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010
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011
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011
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011
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011
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011
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011
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011
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22,
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012
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2
Mill
ions
Combined mobile daily Page Impressions - via web browsers & apps
655%
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2012
US H
ome
Page
Dai
ly T
raffi
c (T
hous
ands
) US Home Page Traffic
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Launch of NYC news bureau
Source: Omniture
190%
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/201
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2012
US T
raffi
c (T
hous
ands
) Overall US traffic
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Source: Ominiture
Launch of LA news bureau
Launch of NYC news bureau 92%
Mail Online vs New York Times GLOBAL monthly Uvs
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Source: ComScore
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65
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Mon
thly
UVs
(M
illio
ns)
New York Times
Mail Online vs New York Times GLOBAL Daily UVs
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Aver
gae
Dai
ly U
Vs (
Mill
ions
)
New York Times
Source: ComScore
Top 10 US newspaper websites by US Visitors
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unique visitors (m) % growth last 12 months
1 The New York Times 30.7 -5%
2 The Washington Post 20.0 18%
3 USA Today 18.8 19%
5 Los Angeles Times 17.1 19%
6 Wall Street Journal 14.0 2%
7 New York Daily News 10.4 -11%
8 Guardian.co.uk 9.2 7%
9 New York Post 6.6 7%
10 Chicago Tribune 6.5 13%
4 18.1 28%
Source: ComScore February 2012
Age profile (%)
Who Are Our US Readers?
0
5
10
15
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25 15-24
25-34
35-44
45-54
55-64
65+
General Internet Population MailOnline 27 Source: ComScore Plan Metrix Site Audience Profile February 2012
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25
30 Less Than $25,000
$25,000 - $34,999
$35,000 - $49,000
$50,000 - $74,999
$75,000 - $99,999
$100,000+
General Internet Population MailOnline
Household income (%)
Who Are Our US Readers?
28 Source: ComScore Plan Metrix Site Audience Profile February 2012
Education level (%)
Who Are Our US Readers?
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5
10
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30
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40
Graduated High School
Attended College
College Degree Attended Graduate School
Graduate Level Degree
General Internet Population MailOnline 29 Source: ComScore Plan Metrix Site Audience Profile February 2012
Social/personal behavior(%)
Who Are Our US Readers?
0
5
10
15
20
25
30
35
40 Style Conscious
Beauty Conscious
Health Conscious
Tech Geek
Environmental
Trendsetter
General Internet Population MailOnline 30 Source: ComScore Plan Metrix Site Audience Profile February 2012
Rest of World traffic for past 2 years
31
Source: Omniture
0
5
10
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30
35
Mar
-10
Apr-
10
May
-10
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Jul-
10
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Nov
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Dec
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Mar
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Jul-
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Aug-
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Sep-
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Oct
-11
Nov
-11
Dec
-11
Jan-
12
Feb-
12
Mar
-12
Uniq
ue V
isit
ors
(Mill
ions
)
145%
40
33
Rest of World revenue growth
34
£-
£20
£40
£60
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£100
£120
£140
£160
£180 Ap
r-09
May
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Apr-
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Jun-
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Jul-
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Aug-
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Sep-
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Oct
-10
Nov
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Dec
-10
Jan-
11
Feb-
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Mar
-11
Apr-
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May
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Jun-
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Jul-
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Aug-
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Oct
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Nov
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Dec
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Jan-
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Feb-
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Mar
-12
Thou
sand
s
Source: MailOnline accounts
367%
Top EU country traffic growth (2011 vs 2012)
35 Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012
Percentage growth
1 Belgium 144%
2 Finland 125%
3 Netherlands 100%
4 Ireland 95%
5 France 92%
Top Non EU country traffic growth (2011 vs 2012)
36
Percentage growth
1 India 144%
2 Japan 136%
3 Canada 120%
4 New Zealand 116%
Percentage growth
5 South Africa 111%
6 Singapore 109%
7 Australia 108%
8 Malaysia 95%
Source: Omniture Jan/Feb 2011 vs Jan/Feb 2012
In Summary
Daily Global homepage visitors
Overall Monthly Revenue
Brand advertising Revenue
Global Daily HomePage Visits
Rest of World Traffic (non UK or US)
Rest of World Revenue growth
US Home Page Traffic, since launch of NYC News Bureau
240%
Growth over past 2 Years
158%
214%
345%
145%
367%
190% 37