dmg Radio Australia

dmg settings

message from our CEO Cathy O’Connor

welcome to what we believe is Australia’s most dynamic radio and digital media company - dmg Radio Australia

it was not until may 2000 that we acquired our first metro radio station and our growth has continued, spectacularly at times, every year since then

the result is 9 radio stations over five Australian states

already we are able to boast an executive, sales and creative body of talent which is quite outstanding and from which the next generation of industry leaders is likely to emerge

message from our CEO Cathy O’Connor

dmg Radio Australia is a 50:50 joint venture between Daily Mail and General Trust and Illyria. DMGT has substantial media interests in the United Kingdom and other international markets. Illyria is the private investment vehicle fronted by Lachlan Murdoch. This partnership makes our growth and development possible.

for our part, we intend to repay their faith in us with exceptional profitability as we build Australia’s greatest radio and digital media company.

the dmg story…

dmg Radio Australia was founded in Adelaide by Paul Thompson and its development in Australia has been driven from a platform of acquisitions of existing stations and through licence auctions

dmg Radio Australia is now powered by a team of over 700 staff

keeps going…

1996 dmg Radio Australia purchases the Broadcast Media Group and radio station Fiveaa in adelaide. This is followed by the purchase of Rural Press’s radio assets and becomes dmg regional radio with a total of 57 regional radio stations.

2000 sydney fm licence purchased - $155 million- Nova 969 to air on April 1, 2001

2001 melbourne fm licence purchased - $70 million- Nova 100 to air on December 3, 2001

2001 brisbane fm licence acquired in a 50% joint venture with ARN – $67 million - 97.3 The New FM to air on October 18, 2001

2002 perth fm licence purchased - $25 million- Nova 937 to air on December 5, 2002

and going…

2002 sunshine coast licence fm purchased - $8.5 million- hotfm 91.1 to air on October 31, 2003

2002 central coast fm licence purchased - $13.5 million- Star 104.5 to air on March 16, 2004

2003 adelaide fm licence purchased - $24 million- Nova 91.9 to air on August 31, 2004

2004 sydney fm license purchased - $106 million- Vega 95.3 to air on August 1, 2005

2004 brisbane fm licence purchased - $80 million- Nova 106.9 to air on April 4, 2005

2004 melbourne fm licence purchased - $52 million- Vega 91.5 to air on October 17, 2005

and going…

2004 dmg Regional Radio Network sold- excluding central coast

2005 sunshine coast licence sold

2009 novanation and koffee digital stations launched in April

2009 DMGT formed a 50:50 partnership with Illyria – the private media investment company of Lachlan Murdoch

2010 DMG Radio moves to a flexible advertising model for Nova in March. The network retains a commitment to short commercial breaks of two ads in peak sessions while at the same time expanding the offering to other sized breaks across the workday and weekends.

2010 DMG Radio Australia launches Classic Rock 95.3 FM and Classic Rock 91.5 FM in March

our Vision

dmg radio australia…..People creating uniquely engaging media

brands for a digital world

our Values

We innovate. Always!

We value consumers and advertisers equally

Face Everything. Avoid Nothing. Be Fair

We Value Honesty, Integrity and Passion

Competitor aware, not competitor focused

We’re committed to helping people grow and contribute to our vision

Enjoy the ride!

our brands

meet the family…

Daily Mail and General Trust Plc

and

Illyria

dmg Radio Australia Pty Ltd

NOVA 969

Sydney

100%

NOVA 100

Melbourne

100%

Adelaide

100%

FIVEaa

50%

NOVA 937

Perth

Mix FM 97.3

Brisbane

50%

NOVA 919

100%

Adelaide

NOVA 106.9

Brisbane

100%

Classic Rock 953

Sydney100%

Classic Rock 915

Melbourne

100% 100%

STAR FM

Gosford

Melbourne

Adelaide Sydney

Central Coast

Brisbane

Perth

dmg - group executive team

DEAN BUCHANAN Group Programme

Director

(Sydney)

JENNY PARKESGroup Sales

Director

(Sydney)Starts July 2010

SalesSSG

CreativeAirtime

Client Research

ProgrammingMarket ResearchIntegration and

Marketing

dmg Radio Australia(Adelaide)

General Managers

IT Engineering

STEVE ADLERGroup Technology

Director

(Adelaide)

Digital

Cathy O’ConnorChief Executive

Cathy O’ConnorChief Executive Officer

KINGSLEY HALLGroup Finance

Director & Group General Manager

(Adelaide)

TONY MITTELMARKDigital Director

(Melbourne)

FinanceLegal

Human ResourcesCorporate Services

network management team

DAVID BOREAN General ManagerSydney

KINGSLEY HALLGroup Finance Director

and Group General Manager

dmg Radio Australia

SAM THOMPSON General Manager

Melbourne

SEAN RYAN General ManagerBrisbane

PAUL BARTLETT General ManagerAdelaide

GARY ROBERTSManaging Director

Perth

ANDY MATHERS General Manager

Central Coast

Nova

Nova is the newest national radio network, targetting Australia's 18-39 year olds and reaching in excess of 2.6 million weekly listeners. Nova launched in Sydney in April 2001 with a promise to 'sound different' and offering a unique and compelling low clutter environment for listeners and advertisers alike with never more than 2 ads in a row. While retaining ad breaks of 2 in key breakfast and drive environments, the network now offers clients greater flexibilty by also having the option to advertise in longer breaks of up to 7 units. Nova remains committed to low clutter environments, playing 40% less commercials than our competitors and extended blocks of stopless nova music.  

Nova

Nova is passionate about new music, not only recommending and playing the best in new music to our audience, but supporting new emerging Australian artists with initiatives such as I Am With the Band and Sounds Like New. Nova is also a longstanding partner of the Australian Music Prize, ARIA Awards and Music Oz Awards along with many of the the biggest music festivals.

The Nova network is home to some of Australia's most loved personalities and unique comedic talent including Merrick Watts, Scott Dooley, Ricki-Lee Coulter, Dave 'Hughesy' Hughes, Kate Langbroek, Dylan Lewis, Ryan Shelton, Meshel Laurie and Ryan 'Fitzy' Fitzgerald. Through the Nova brand values of irreverent, open, real and underdog, the Nova network remains focussed on sounding different and offering unique and compelling content to Australia's Under 40's.

Nova 96.9Sydney

launched April, 2001

Nova 100.3Melbourne

launched December, 2001

Nova 91.9Adelaide

launched August, 2004Nova 106.9Brisbane

launched April, 2005

Nova 93.7Perth

launched December, 2002

High impact, low clutter advertising

Why?Why?When you’re marketing to the under 40 consumer, you are dealing with the issue of clutter and ad avoidance, whether you like it or not!

Take a look at the next 10 year old you meet, and watch them consume media! That’s our world today….. x two!

At Nova, our approach is simple.

We play less ads than the other networks.

And we talk to them in their language.

Simple, but it works.

Classic Rock brand

Launched in March 2010, Classic Rock FM are the only dedicated, pure Classic Rock stations servicing Sydney and Melbourne.

As the name suggests, Classic Rock is all we play, 24 hours a day, 7 days a week.Classic Rock is timeless. It's arguably the body of music that is the greatest ever made. Classic Rock is a celebration of artists like U2, AC/DC, INXS, Pink Floyd, Jimmy Barnes and Led Zeppelin.

While the station will appeal to all lovers of Classic Rock, it primarily targets a 35-54 demographic with equal appeal to both male and females.

Sydney's Classic Rock 95.3FM features Maroon for breakfast and Classic Rock music all day. Melbourne's Classic Rock 91.5FM features Dicko and Dave for breakfast and Classic Rock all day.

Classic Rock is a clear, unique and compelling offering that celebrates an era of music that evokes enormous passion from adult listeners.

FIVEaa

Interactive radio FIVEaa is Adelaide’s Radio Station for News, Sport & Information. FIVEaa targets all people 35-64. It is local, real and interactive radio for the people of Adelaide

Starting the day with Keith Conlon, Tony Pilkington, Jon Blake, Jane Doyle and Chris McDermott, Breakfast on FIVEaa is a strong mix of entertainment, opinions, sport and news as it happens

Leon Byner follows at 9am with opinions, listener interaction and all the issues that Adelaide is interested in. Leon talks to the people making news in Adelaide

Amanda Blair keeps you informed and entertained with interviews, talkback and special guests from 1 pm

Australia’s No 1 Sports Show is on at 4pm with Cornesy & Rowey, talking to the big names and breaking all the big stories in sport

Matthew Pantellis is on from 7 followed by Adelaide legend Bob Francis from 8pm with his own unique style

Michael Keelan’s Weekend is the perfect way to start a Saturday and Sunday, after which, in winter, FIVEaa is all about Footy with 4 live games every weekend from the AFL and SANFL.

FIVEaa

Station Purpose FIVEaa aspires to achieve enduring significance with:

Our Listeners To entertain them with a passion for creative excellence, always remaining relevant to their needs

Our Clients To understand their specific needs and grow their business

through innovative solutions and outstanding results

Our Team To provide challenge, inspiration, fulfillment and core values

for our people

Our Community To be a champion for the well being of our community and a

constant voice for positive change. With entertainmentchoice plentiful and competition intense, we stand out by enriching the lives of the community we serve

Our Shareholders To consistently achieve outstanding results for those who invest in our endeavors. Their loyalty is our reward

Star FM

• Star 104.5FM launched in March 2004, and is totally dedicated to the rapidly expanding central coast of NSW

• It is the newest, local radio station for the Central Coast

• Star 104.5FM broadcasts live and local 24 hours a day to a potential audience of over 285,000 people spread over 1,685 square km’s of Australia’s magnificent Eastern coastline

• Appealing to the 25 – 54 years of age market with a target of people between 30 – 44 years of age

• Star 104.5FM is a low clutter radio station, committed to “never more than 4 ads in a row”

• Star 104.5FM is owned and operated by DMG Radio Australia and is philosophically and creatively aligned to Nova, making it an outstanding addition to the Nova Net family as an extension market to Sydney campaigns

One of 2 digital radio stations launched by DMG Radio in June 2009, Koffee plays an interesting blend music that is stress free, cool and never boring. So get comfy and relax - it's time to chill!

You can hear Koffee on your DAB+ Digital Radio in Sydney, Melbourne, Brisbane and Adelaide, online at www.koffee.com.au and on your iPhone, iPod Touch and select Nokia handsets.

Artists you can expect to hear on Koffee include: Jeff Buckley, Sade, Sarah McLachlan, Portishead, Angus & Julia Stone, Missy Higgins, Josh Pyke, Moby, Norah Jones, Enya and Dido

Other highlights on Koffee include 'Showkase' which explores amazing albums in depth and Ku De Ta Radio, featuring the chilled our sunset sounds of Ku De Ta (heard weekends at 8am and 4pm).

Join the conversation online - explore, connect, discover, contribute and chill - www.koffee.com.au

Novanation

Australia’s first 24/7 digital dance station. Built by the dance community for the dance community.

Hear the hottest dance shows in the world from the biggest DJ’s in Australia and around the world – including John Course and Grant Smilie.

Novanation can be heard on DAB+ Digital Radios in Sydney, Melbourne, Brisbane, Adelaide and Perth, online at www.novanation.com.au and on iPhone, iPod touch and select nokia handsets.

the dmg sales philosophy

dmg aspires to build relationships of enduring significance with our clients

we seek to understand their specific needs and assist them to grow their business through the delivery of innovative advertising solutions, outstanding results and fanatical service

understanding and exceeding our clients expectations is the key to our enduring success.

digital

dmg connects with our audience – wherever they are

Radio and online particularly, are true social connectivity mediums – with the ability to engage our audience on a deeper level

The power in the combination of both mediums is one we harness and deliver on daily. Creating an interactive entertainment experience, means we are constantly enhancing our website content

We respond to the needs of our clients and deliver innovative integrated cross platform solutions.

dmg programming

dmg is committed to creating powerful programming

our aim is to give the listener what they want

dmg is not competitor focused – but we are competitor aware

we have a commitment to researching our listeners’ taste and opinions - they shape our future.

dmg human resources

dmg human resources is committed to establishing standards and practices which supports and drives both Our Values and Our Vision: dmg radio australia…. People creating uniquely engaging media brands for a digital world. Therefore our goal is to provide a stimulating, innovative, satisfying, safe and a fair environment where each member of staff is encouraged and provided with every opportunity to succeed. In return, we seek dedication and excellence from our people.

We live and breathe our company Values of Honesty, Integrity and Passion.

We promote a relaxed and informal atmosphere that encourages interaction and involvement between all staff.

Importantly, dmg understands that when you work in the media industry, you need to have fun.

The digital world can be intense, challenging and lightning-paced – but it is also funny, boisterous and spontaneous.We want to provide you with a vocational experience you always dreamed of. If you wish to know more about our people policies, please ask your manager, visit Caspar or contact our Human Resources team:

Gareth Aldis HR Manager 08 8419 5030Matt Liddell HR Advisor 08 8419 5031

What do we need from you?

ask questions

dmg promotes an atmosphere which encourages interaction and involvement between all staff

live and breath Our Values

Honesty, Integrity and Passion go a long way at dmg

relaxed, informal atmosphere

don’t lose sight of the fact that we work in the entertainment industry – enjoy the ride and have fun!

Some other stuff you mayneed to know….

payroll

Your immediate manager or local financial controller should be able to assist you with any payroll queries such as:

• leave entitlements – as per the National Employment Standards (i.e. annual leave, personal leave, carer’s leave, compassionate leave and parental leave);

• superannuation arrangements – dmg radio superannuation benefits, superannuation salary sacrifice;

• your pay – how often, when

For further information please contact Craig Dixey (Payroll) based in Adelaide on 08 8419 5021

computer usage policy

accountability for your computer usage is attributed to your login

safeguard your login and password

e-mail content must adhere to company standards or professionalism

internet use is logged against the user’s ID (identity)

please ensure you read and understand our computer usage policy (provided in your induction kit) – as you will be required to sign in agreement of your understanding to complying with this policy

for further details please contact Tim English, National IT & Telecommunications Manager – Melbourne, 0418 821 821

web information

dmg’s external website detailing the companies history, survey results, advertising , careers and links to the our radio and digital stations can be found at www.dmgradio.com.au

each of our stations can also be found on-line at:

www.nova1069.com.au www.fiveaa.com.au www.star1045.com.au

www.nova969.com.au www.classicrockfm.com.au

www.nova100.com.au

www.nova919.com.au www.nova937.com.au

our digital stations can also be found on-line at:www.novanation.com.au www.koffee.com.au