dmc 2015 | tərlan useynov - video marketinq

PowerPoint Presentation

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Tarlan UseynovVideo in digital

Portfolio by Tarlan Useynov


Should I invest into video?


How to promote video?


Can I build reach with video?


Can I convey campaign message with video?


Topazbetting in digital

is


Topaz - #1 betting company came to us with a problem: poor betting perception in the country. Main goal was to relax the attitude towards betting and to educate people with basics of bettingcampaigns goalDespite the poor perception of betting in the country, there is one feature relevant throughout the nation: disputes and competitive contests among male population [similar to Italian type of polemic and disputation]insightWe thought what if we show this national feature and show that it is not that far from betting itself. solution

Portfolio by Tarlan UseynovI dare you that

Making bets in different life situationsWe choose two of the best comedians of the country Shemi and Shoshu to realize our idea with a pinch of humour

Portfolio by Tarlan UseynovWe created a series of video dares (bets) between our heroes and invite our viewers to be part of these dares by betting on them.


we started at the time when novruz was in hearts and minds of people. so the first video had to connect us with this holidayfirst videodid he do that?first video appeared without showing did shoshu actually make it over the fire or not but definitely grabbed audience attentionwhereat azeri neighborhood near youlink to youtube version

Click me, I am video


we created 8 bets and 8 videos that reminded us that betting is actually a part of our life, a part of what we areit never endslink to youtube version



we created 8 bets and 8 videos that reminded us that betting is actually a part of our life, a part of what we areit never endslink to youtube version


Portfolio by Tarlan UseynovWebsite where people could support their favorite hero was launched and became the center of the communication. Once the video was out, people could start betting for one of the heroes


Betting is done by placing numbers of points (currency) to either of heroes. Users could see how big the prize would be in case of win.

Portfolio by Tarlan UseynovA week later a revealing video is announced and results are calculated.300 winners were announced weekly. Most of them received 5$ voucher for trial betting at real Topaz locations.

Due to the budget limit only first three weekly winners could get valuable prizes like iPhone, iPad etc.We suggested to add 297 more weekly winners by gifting them free 5$ vouchers. As a result about 80% of these vouchers were reimbursed by winners.


Campaign media structure was supported by paid display and social media.Videos featured in local video resources as pre roll and video adsFB adsDisplay mediaSMMVideo ads

website

Portfolio by Tarlan UseynovUnique reach1 853 981Facebook fans after campaign

Banner displays32 506 861

Clicks113 698

Website visitors275 261

Participants42 076

CTR5%

% Engagement71

59 968

96 234

Facebook fans before campaign

% Participation33Campaign resultsBets made78 641Unique visitors127 891

Portfolio by Tarlan UseynovCampaign consisted of 8 videos that resulted in 224 250 views in total

54848 VIEWS125239 VIEWS 40163 VIEWS 72 718 unique users saw teaser video

Portfolio by Tarlan Useynov100% Facebook in azerbaijan users were covered using FM ads and SMM.

44% of all Internet audience were covered using display mediaONLINE AUDIENCE COVERAGE

Portfolio by Tarlan UseynovCoca-Colas New Year campaignKazakhstan 2015

Portfolio by Tarlan UseynovTo support in Digital one of the most important Coca-Cola campaigns of the year - Christmas. campaigns goal

Nowadays more and more people concentrate on themselves during the holiday season and forget what really makes this holiday magical - sharing happiness and making someone happy.insightWhat if we helped people in realizing that making someone happy is not that hard?!solution


Coca cola inspires people to make someone happy at christmas time

Opinion makers tell an inspiring story and ask When was the last time you made someone happy?

WEBSITE COLLECTS AND SENDS OUT THE BEST WISHES TO MAKE SOMEONE HAPPY.

We choose the most inspiring wishes and make the happen

two wending machines unite two cities. people from one city push button and the person in the other city receives the bottle of coke

Portfolio by Tarlan Useynovlink to youtube versionwe installed two wending machines one in almaty another in astana. Anyone in almaty could push a button and a bottle of coke was gifted to a person in astana (and vice versa)sharing happinesslocationalmaty & Astana, kazakhstandatenew 2015 year season



we created a website that was a center for all your good wishes to those you love. People could write santa what they wished to the closed and beloved onesWhisper your wish to santabehind the sceneswhat we didn't say was that our team of santas helpers was constantly monitoring for the best, the most altruistic wish out there


link to youtube versionsecretly we have chosen wishes that proved it to be the most altruistic and the most touching and asked santa & coca-cola to make them come through.making happinesshappiness targetthe hero of this video is single mother who devoted her life raising her three daughters. now when the children are grown they wanted to say thank you and wish some magic for mom this holiday season



having created video content to help coca-cola share happiness that holiday season we created a great opportunity to touch peoples hearts and feelings and inspire them to keep sharing happinessresults1.1 million video views25% VK subscribers raise100K website visitors3.9 million people reached

Portfolio by Tarlan Useynov28

Thank you


dmc 2015 | tərlan useynov - video marketinq

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