dm practical training syllabus (1)
TRANSCRIPT
Sonam – 9921004643 / 7774018435
www.hrremedyindia.com
HR REMEDY INDIA
“CERTIFICATION IN DIGITAL MARKETING”
Sonam – 9921004643 / 7774018435
www.hrremedyindia.com
1. INTRODUCTION TO DIGITAL MARKETING
What is Digital Marketing?
Evolution of Digital Media
Internet Eco System
Digital Marketing Ecosystem
Digital Marketing Process
Scope of Digital Marketing
Digital marketing Vs Traditional Marketing
2. BUSINESS ANALYSIS FOR ONLINE MARKETING
Business
Products / Services
Target Customer Profiling
USP
Competition
Marketing Objectives & Budgets
3. DIGITAL MARKETING RESEARCH
Broad Keywords Listings
Keywords based on Google
Google Algorithm
Directory, Portals
Social Media through Competitors Website
4. PREPARING ONLINE MARKETING BUSINESS PLAN
Defining Digital Marketing Goals
Re arranging your marketing mix
Digital Marketing Objectives & Budgets
5. WEBSITE MANAGEMENT (UI) -- Overview
Domain Management
Web Hosting Management
Website Index
Concept / Positioning
Navigation
Layouts
Branding
Sonam – 9921004643 / 7774018435
www.hrremedyindia.com
Color Schemes
Fonts
Call to Action
Content Writing
Creating Mobile Friendly Website
6. BLOGGING
Blogging Objectives
Deciding Topic of Blogging
Selecting the Right Platform
Designing Blog
Getting Most out of Blog
7. SEO (SEARCH ENGINE OPTIMIZATION)
Keywords Research (Importance of Keywords)
Site Index
Content Writing
On page Optimization
Off page Optimization
Landing Page Optimization
Back-linking
Directory submissions, forum submission
Business Listing,
Portal Submission
Google Analytics
Google Webmaster
8. GOOGLE AD-WORDS & DISPLAY ADS (PPC)
Google Adwords
Devising PPC Strategy (Pay Per Click)
Google Ad-word account Setup
Setting Billing Preferences
Setting up Campaign
Creating Ad Groups
Ad Writing
Bidding
Optimizing Quality Score
Reporting
Measuring ROI
Sonam – 9921004643 / 7774018435
www.hrremedyindia.com
9. SOCIAL MEDIA MARKETING
Building & Managing Fanbase on Facebook
Leveraging Linkedin’s Professional Network
YouTube
Slide share, Flicker
Other Social Media Platforms
Real World to Online Socializing
10. EMAIL MARKETING & MOBILE MARKETING
Email Marketing Tool
Creating Ac for Email Marketing
Email Lists
Designing Emailers
Rolling Out Emailers
Finding Subscribers to Emailers
Bulk SMS Campaign
What’s App Marketing
11. ONLINE REPUTATION MANAGEMENT
Getting Started with Online Reputation Management
Creating online reputation
Listening to Online Audience
Establishing Reputation
Responding to Crisis
POST TRAINING SERVICE & SUPPORT
CV Preparation –After Individual Discussion & Analysis
Finding a right job & support - post training till 3 months
Interview skill development
Overall grooming – self introduction, body language etc
Provide Certificate