dls csb e-business - welcome webinar
TRANSCRIPT
About this course
Access to U21Global’s online learning management system
Online content
Online discussions
Series of webinars on aspects of e-business
Online Orientation Week
Important Points• Do you need e-business? Purpose
• How to generate revenue? Business Models
• Who are the customers? B2C versus B2B
• Is the website easy to use – Usability and customer experience
• Will customers keep on coming back? Stickiness
• Is the website and system responsive and scalable? – Technology and Systems