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JUNE 2018
New 15W-50 Synthetic Metric Motorcycle Oil is recommended for motorcycles that require 15W-50 motorcycle oil, including those made by Ducati*, BMW*, KTM*, Yamaha*, Triumph* and Royal
robust power and acceleration, helping your
And it so they can focus on reaching
Metric Motorcycle Oil Dealer Sales Brief in the Resource Library of
NewViscosity
Onl ine Store: www.amsoi l .com | Te lephone: 1-800-777-7094 | EZ Onl ine Order Form:
JUNE 2018 | 3M A G A Z I N E
FEATURES
8
Synthetic Transmission Fluid
10 Top Tech Questions - Answered
12 Why Your Marine Lower Unit
DEPARTMENTS
4
6 Letters to the Editor
7
14
ADVERTISEMENTS
2
5
15
T
STAFF
Editor Terry Johnsen
Associate Editor Joel Youngman
Staff Writers Kathy Anderson
Dan McClelland Jamie Trembath Joel Youngman
Jeff Spry
Content Contribution
Len Groom
Don Zupec
Editorial Contribution
AMSOIL Magazine are
Co-President & COO Alan Amatuzio
Co-President
Communications Department
DISTRIBUTOR
EDITION
JUNE 2018
T A B L E O F C O N T E N T S
M A G A Z I N E
THE COVER
Keep Your Customers Moving Forward With AMSOIL Synthetic Transmission Fluid |
4 | JUNE 2018M A G A Z I N E
Co-President
Alan AmatuzioCo-President & COO
Major changes to an industry or
disruptors – something or someone is introduced that disrupts the
to the new idea or product and the
revolutionary, but it did not cause
The disruption didn’t begin until the
OK, maybe it wasn’t a disruption in the purest sense of the term – there certainly wasn’t an immediate shift to synthetics, but you get the
product and got it into people’s
concept and changed consumers’
A lot has changed in four-and-a-half decades, but a few constants
the best motor oil in the world, and
a disruptor!
Alan Amatuzio
MAY 2018 | 5M A G A Z I N E
SOMETHING BIG IS COMING.
the horizon and it’s not too late to register for this
the AU Business Summit (July 18-19), an optional
REGISTRATION
J U L Y 1 9 - 2 1 , 2 0 1 8
FEATURED SPEAKERS
Todd Falcone
and trainer Todd Falcone
tips through his comedic, yet
on the latest trends in the
cars and the demand for
Go ahead…2018
BIG SOMETHING BIG ISCOM
ING.
SO
MET
HING BIG IS COMING.
6 | JUNE 2018M A G A Z I N E
TAX CERTIFICATES
account submit a new Uniform Sales
account’s responsibility to stay on top of this? As a sponsoring Dealer, it is
with my accounts, is through the Dealer
Since Dealers are challenged to
accounts, if the retail account is being
why isn’t the sponsoring Dealer being copied on this notice? Or, if there is no notice being sent to the retail account, an email notice sent to the sponsoring
Gale Binder
AMSOIL: Thank you for your letter and efforts to serve your tax-exempt accounts, Gale. We send emails to accounts that are within 60 days of their
messages are sent on the 15th and 30th of each month. For accounts without
required even for accounts from states
In these cases, we require updated
The reports in the new Dealer Zone
messages from AMSOIL. This is also another good reason to ensure all your customers have valid email addresses
AVIATION OILS
But one thing has drastically changed
Aircraft Association (EAA), with owners
and a good place to start with product interests would be to do a study at the
AMSOIL: Brian. We are continuing to study this market to gather information and
for AMSOIL Dealers.
WELCOME TO AMSOIL
AMSOIL Magazine, in
My brain can remember this since we’re at trade shows to help educate
Wear protection Engine cleanlinessLong oil lifeCorrosion protection
Easy cold-temp starts
AMSOIL: That is a great discovery, David. Thank you for pointing out this
CALENDARS
instead of them dealing with a big
AMSOIL:calendars, Dean, and thanks for providing such good service to your customers.
Email letters to:
Or, mail them to:
Letters are subject to editing for length and clarity; please include your name, address and phone
JUNE 2018 | 7M A G A Z I N E
T E C H T A L K
you’d be happier with 20 mpg, right?
displacement V-8 is much thirstier than a tiny four-banger, your right foot and
more energy to circulate than lower-
the engine is going to waste some fuel
Does that decision consider engine
fuel economy, but we’ll end with towing
that pulling a camper or hauling a load
in the journal found that
can reduce fuel economy as much as
The desire to spend less on fuel has
that promise increased fuel economy,
for gasoline engines and for powersports
your roof and pulling a camper on
use of direct fuel injection is one of
engines, the fuel injectors spray fuel
air before entering the combustion
carburetors it replaced, it’s not as
direct-injection has only recently entered the gasoline realm, we diesel
interfere with the injector’s spray pattern, particularly in modern high-pressure
thoroughly combusts, the injector can emit a stream of fuel that doesn’t burn
Deposits can also form on the piston
lead to pre-ignition if bad enough, which
concentrates, they contain a concentrated dose of cleaning agents
deposits, helping restore fuel economy
up, they maintain fuel-system and engine cleanliness to help you get
power by raising the cetane of diesel
4
fuel economy beyond the engine’s
Everyone wants better fuel economy
|
8 | JUNE 2018M A G A Z I N E
KEEP YOUR CUSTOMERS MOVING FORWARD WITH AMSOIL SYNTHETIC TRANSMISSION FLUID
Room For Error
technology and a growing number of ATF
probability of misapplication, especially
deferring maintenance can lead to costly
often confused by what constitutes a
complicate the matter, manufacturers that use the same transmissions as those in
rely on metal-to-metal contact to function
required to protect transmissions in
TARGET MARKETS
auto-repair shops
KEY BENEFITS
Field testing was conducted to compare
100,000 miles before the transmissions
and pulley system protected from wear
mpare
GM DEXRON VI
25%
Ford MERCON LV
20%
Toyota* WS 13%
Various CVT
12%
Chrysler* +3/+4
7%
Other
ATF Specifications
JUNE 2018 | 9M A G A Z I N E
feature more than just motor
recommendations for
Help your customers stay on top of
TARGET MARKETS
managers and other professionals
protection
KEY BENEFITS
• Reduced maintenance
• Meets the majority of popular
TARGET MARKETS
• Customers who want a high-
KEY BENEFITS• Helps installers capture their share
TARGET MARKETS
KEY BENEFITS • Outstanding wear protection
AMSOIL Transmission Fluid Family
Pinnacleof AMSOILProtection
OutstandingCost-to-PerformanceRatio
10 | JUNE 2018M A G A Z I N E
We carefully tailor our synthetic lubricants under the strictest quality control standards to
not only unnecessary, it may
We maintain formulation details
synthetic base oils used in our
remained the leader in the synthetic lubricant industry by continually researching new technologies and demanding only the highest-
forward with new technologies, it is
increasingly more important that this
We do not insist on a particular type of base oil, but do insist on
base oil or combination of base oils
our lubricants to be application-
the end of the day, the type of base oil used to formulate the oil is inconsequential; the product’s
we followed suit and did not list
V-Twin Transmission Fluid has a
Our synthetic motor oils are formulated using premium synthetic base oils and the highest-
formulation and robust TBN
and neutralize the acids that
off) helps reduce oil consumption
criteria for good low-temperature
temperatures and an SAE 5W oil
TOP TECH QUESTIONS - ANSWERED
JUNE 2018 | 11M A G A Z I N E
conditions for its equipment; we
gasoline engines as conditions that
What may be considered normal oil consumption
and wear accumulated on an engine,
Typically, one quart of oil within 3,000
and can be used to top-off
when conducting a transmission
the automatic transmission will be
Is it OK to use non-AMSOIL brand it must be determined that the lubricant was directly responsible for the failure; if the oil didn’t cause the problem, the warranty cannot
BIG SOMETHING BIG ISCOM
ING.
SO
MET
HING BIG IS COMING.
Why Your Marine Lower Unit Needs Regular ServiceThough your marine motor gets all the attention, your boat isn’t going anywhere without the lower
The SHIFT SHAFT allows the operator The transmits engine power to the prop,
The SEALS
PINION GEAR
GEARGEAR
BEARING CARRIER
The bearings, housed in the BEARING CARRIERS, require consistent
number-one cause of bearing failure is degraded gear lube or lubricant
The contains large teeth that mate with similar teeth on the
frequently pops out of gear,
dog is typically made of softer metal than the gears so it wears out instead of the gears, which are more
Strong anti-wear properties
lower unit shifts properly
lower unit contains a PINION GEAR that
or , depending on
pressure on the ring gear teeth,
gear teeth separated, they can chip and
annually and allows the lubricant to deplete
PROP SHAFT
JUNE 2018 | 12M A G A Z I N E
PRO TIP:Change your marine gear lube
the lower unit running strong
installation and reduces mess
M A G A Z I N E
enthusiasts and racers with superior high-
• ABS and traction-control performance
• a broad range ofapplications
®
• boiling point to
Cleaner is a professional- strength product that helps auto enthusiasts and
and other contaminants
•
residue-free• , non-
Onl ine Store: www.amsoi l .com | Te lephone: 1-800-777-7094 | EZ Onl ine Order Form:
PERFORMANCE AND RELIABILITY
14 | JUNE 2018M A G A Z I N E
National is the prime
smile and the constant use of your
funny on the big screen, but when you
life, you want to grab your wallet and
professional’s number-one concern
followed me around the lot, shifting to
about what he had recently learned
my needs, Ed tried to satisfy his
That’s why he tried to learn my budget right away so he didn’t waste
3) Ed couldn’t adequately assess
problems and ended up missing
and lost any chance of earning my
we were being watched, but nobody
with seat adjustments, he jumped in
coffee cups, the salesperson told us
the person who had treated us so well
So, why the big difference in
The salesperson at the second
and put our needs ahead of his
customers’ problems more than you’re
I N S I G H T O N S A L E S
Remember – you’re selling solutions, not products
|
the Protection to Win 20W-50 Competition Diesel Oil (DCO)
high-horsepower demands of sled pulling, dyno runs and drag
•technology formulated
protection in performance-
• 50 percent more
high cylinder pressures
• formulation
protection, while offsetting the
• and phosphorusfor bulletproof wear protection
• superior shearstability to withstandthe intense stress andcompression common to high-
• May be used in any diesel
Online Store: | Telephone: 1-800-777-7094 | EZ Online Order Form:
• • amsoil June 2018
F i l t r a t i o n S o l u t i o n s
WE HONOR
Minimum 10%
®