8/12/2019 dlf brand

1/11

RESEARCH METHODOLOGY

The DLF Company have taken suitable plans for Brand awareness program and RETAINING

an existing consumer is often more profitable than finding a new consumer Strategy to make the

customers as Brand loyal. The survey was carried in twin cities of Hyderabad and Secunderabad

with the sample size of 100. The survey was carried out with the help of a structured

questionnaire, which helps in accomplishing the research objectives. The respondents by means

of personal interview administer this structured ended questionnaire.

METHODOLOGY

This study is basically depends on

1. Primary Data2. Secondary Data

Primary data: Primary data consist of information collected for the specific purpose at hand

for the purpose of collecting primary data, survey research was used and all the retail outlets

sellers using different brands and their competitors were contacted. Survey research is the

approach best suited gathering.

Secondary Data:The secondary data consists of information that already exist somewhere,

Having been collected for another purpose .Any researcher begins the research work by first

going through the secondary data. Secondary data includes the information available with the

company. It may be the finding of research previously done in the field. Secondary data can also

be collected from magazines, newspapers, other surveys conducted by known research agencies

etc.

8/12/2019 dlf brand

2/11

INDUSTRY PROFILE

Real estate

Real estate means it is a business where in a person or organization markets and sells his/her

land, plots, and flats to the customers

Different areas in Real estate

Houses & Flats for sale

Houses Flats Villas Apartments

Houses & Flats for rent

Flats Villas Houses Apartments

Holiday Rentals in India

Apartments Bungalows Houses Villa

http://real-estate.vivastreet.co.in/holidayhttp://real-estate.vivastreet.co.in/renthttp://real-estate.vivastreet.co.in/buyhttp://real-estate.vivastreet.co.in/holidayhttp://real-estate.vivastreet.co.in/renthttp://real-estate.vivastreet.co.in/buyhttp://real-estate.vivastreet.co.in/holidayhttp://real-estate.vivastreet.co.in/renthttp://real-estate.vivastreet.co.in/buy

8/12/2019 dlf brand

3/11

8/12/2019 dlf brand

4/11

COMPANY PROFILE

DLF (originally Delhi Land and Finance) is India's biggest real estate developer based in New

Delhi, India. The DLF Group was founded by Raghuvendra Singh in 1946.

DLF developed residential colonies in Delhi such as Shivaji Park (which was actually its first

one), Rajouri Garden, Krishna Nagar, South Extension, Greater Kailash, Kailash Colony and

Hauz Khas. In 1957, with the passage of Delhi Development Act, the local government assumed

control of real estate development in Delhi and banned private real estate developers.

History:

In the early 40s-50s Raghuvendra Singh procured real estate around Delhi. That money was

multiplied over the decades through investments like Punjabi Bagh, Rajouri Garden, Krishna

Nagar, South Extension, Greater Kailash 1 & 2, Kailash Colony, Hauz Khas and Panchsheel. In

the 1970s and 1980s DLF purchased 3,000 acres (1,214 ha) of land from farmers in Gurgaon for

$2000 per acre. But at that time, the Haryana government did not allow private companies to

develop the land. Years later, when Rajiv became Prime Minister, he ensured that the Haryana

Government change the local law and allow private compaines to develop the land. The Haryana

government relented and Gurgaon underwent a private real estate boom which is continuing to

this day. In 1985, DLF started developing the 3,000 acres (12 km) it had acquired from farmers.

In 1999, DLF developed its first A-grade office spaces for rent in Gurgaon The boom includes

world-class office buildings, apartments, golf courses, shopping malls, 5-star hotels and a private

expressway linking Gurgaon toDelhi Airport.

http://en.wikipedia.org/wiki/Delhi_Airporthttp://en.wikipedia.org/wiki/Delhi_Airport

8/12/2019 dlf brand

5/11

Developments

DLF builds residential, office and retail properties.

Sponsorship

DLF is currently sponsoringIndian Premier League (IPL), a Twenty20 format cricket league in

India.DLF Group has paid US $40 million to be the title sponsor of the tournament for 5 years.

DLF Limited

Industry Real estate,Retail,Sports

Founded 1946

Headquarters New Delhi,India[1]

Key people Kushal Pal Singh (Chairman)

Products Offices

Apartments

Shopping Malls

Hotels

Golf courses

infrastructure

http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/DLF_Grouphttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Sportshttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/DLF_Limited#cite_note-0http://en.wikipedia.org/wiki/DLF_Limited#cite_note-0http://en.wikipedia.org/wiki/DLF_Limited#cite_note-0http://en.wikipedia.org/wiki/Kushal_Pal_Singhhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Officeshttp://en.wikipedia.org/wiki/Apartmentshttp://en.wikipedia.org/wiki/Shopping_Mallshttp://en.wikipedia.org/wiki/Hotelshttp://en.wikipedia.org/wiki/Golf_courseshttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Golf_courseshttp://en.wikipedia.org/wiki/Hotelshttp://en.wikipedia.org/wiki/Shopping_Mallshttp://en.wikipedia.org/wiki/Apartmentshttp://en.wikipedia.org/wiki/Officeshttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Kushal_Pal_Singhhttp://en.wikipedia.org/wiki/DLF_Limited#cite_note-0http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/New_Delhihttp://en.wikipedia.org/wiki/Sportshttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Real_estatehttp://en.wikipedia.org/wiki/DLF_Grouphttp://en.wikipedia.org/wiki/Indian_Premier_League

8/12/2019 dlf brand

6/11

Following the passage of the Delhi Development Act in 1957, the state assumed control of real

estate development activities in Delhi, which resulted in restrictions on private real estate colony

development. We therefore commenced acquiring land at relatively low cost outside the area

controlled by the Delhi Development Authority, particularly in the district of Gurgaon in the

adjacent state of Haryana.

This led to our first landmark real estate development project DLF Qutab Enclave, which has

now evolved into DLF City. DLF City is spread over 3,000 acres in Gurgaon and is an integrated

township, which includes residential, commercial and retail properties in a modern city

infrastructure with schools, hospitals, hotels and shopping malls.It also boasts of the prestigious

DLF Golf and Country Club with night golfing facilities.DLF Limited is India's largest real

estate company in terms of revenues, earnings, market capitalisation and developable area. It hasover 60 years of track record of sustained growth, customer satisfaction, and innovation. The

company has 399 msf of planned projects with 56 msf of projects under construction.

DLF's primary business is development of residential, commercial and retail properties. The

company has a unique business model with earnings arising from development and rentals. Its

exposure across businesses, segments and geographies, mitigates any down-cycles in the market.

DLF has also forayed into infrastructure, SEZ and hotel businesses.

Development Business

The development business of DLF includes Homes and Commercial Complexes. The Homes

business caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-Income.

The product offering involves a wide range of products including condominiums, duplexes, row

houses and apartments of varying sizes.

DLF is credited with introducing and pioneering the revolutionary concept of developing

commercial complexes in the vicinity of residential areas. DLF has successfully launched

commercial complexes and is in the process of marking its presence across various locations in

India.

Annuity Business

8/12/2019 dlf brand

7/11

The annuity business consists of the rental businesses of offices and retail. With over six decades

of excellence, DLF is a name synonymous with global standards, new generation workspaces

and lifestyles. It has the distinction of developing commercial projects and IT parks that are at

par with the best in the world.

DLF has become a preferred name with many IT & ITES majors and leading Indian and

International corporate giants, including GE, IBM, Microsoft, Canon, Citibank, Vertex, Hewitt,

Fidelity Investments, WNS, Bank of America, Cognizant, Infosys, CSC, Symantec and Sapient,

among others.DLF pioneered the retail revolution in the country and brought about a paradigm

shift in the industry by redefining shopping, recreation and leisure experiences with the launch of

City Centre in Gurgaon in 2000. The Retail Malls business is a major thrust area for DLF.

Currently, DLF is actively creating new shopping and entertainment spaces all over the country.

The company has land resource of 86 msf for office and retail development, with 16 msf of

projects under construction.

DLF owns and operates the luxurious Aman Resorts across the world and also has an alliance

with Hilton Group for development and management of hotels in India. The hotel business is

currently undergoing a comprehensive review by the company as regards its future plans,commitment towards resources and the extent of scale and size that the company aspires to

achieve in this segment. DLF has a development potential of 11 msf for its hotel business.

DLF has a strong management team running independent businesses, though complementing

each other in cases of opportunities of mixed land use. DLF's mission is to build a world-class

real estate development company with the highest standards of professionalism, ethics and

customer service and to thereby contribute to and benefit from the growth of the Indian

economy.

Business

The Directors and Employees are hereby prohibited from taking for themselves personally, any

opportunities that are discovered through the use of Companys property, information or

8/12/2019 dlf brand

8/11

position, unless the opportunity is disclosed fully in writing to the Corporate Governance

Committee and the Corporate Governance Committee authorizes the said Director or the

Employee to purse such opportunities.

The Directors and Employees are also prohibited from competing directly with the business ofthe Company

11.Respondents Income wise Analysis

Interpretation

Household Income (per annum) of respondents

Below 1,00,000 5%

1,00,000-3,00,000 30%

3,00,000-5,00,000 40%

Above 5,00,000 25%

8/12/2019 dlf brand

9/11

From the above analysis 40 % of the customers are buying dlf lands who have annual

income 3 to 5 lacks, 5 % of the customers those income below the 10000.

12. Witch Type of network owned by respondent the DLF?

Type of %of respondent

Big TV 25%

Tata sky 22%

Dish TV 15%

Airtel DTH 13%

Videocon 10%

Sun direct 15%

Interpretation

0

5

10

15

20

25

Big Tv Tata Sky dish Tv airtel dth videocon sun direct

2522

1513

10

15

8/12/2019 dlf brand

10/11

From the above analysis 25 % of the customers are using reliance Big TV, 22% of

customer using TATA sky, 15%of the customer using Dish TV and 15% Sun Direct,13%

of the customer using Airtel and10 % are using Videocon.

13.Reasons for preferring a particular brand of dlf ?

Reasons o respondents

Based on the brand name 25

Based on the brand logo 05

Based on the brand reputation 25

Quality of the brand 45

Interpretation

25

5

25

45

Brand name

Brand logo

Brand reputation

Quality brand

0 10 20 30 40 50

Sales

8/12/2019 dlf brand

11/11

From the above analysis 45of the people prefer quality brand and 25 of the people prefer

brand name and 25 of the people prefer brand reputation, only 5people prefer based on

the brand logo.

14. What customer like most about their DLF service?

Aspect respondents

Communication 40

Price packages 20

Features 20

Services 20

Interpretation

From the above analysis 40 percent of the people like clarity, 30% of the respondents like

features, 20 of the people look for price packages and 10 % of the people will look for

services and all features