dl release deck sept 2016
TRANSCRIPT
OUR STORY
• FOUNDED IN 1978 BY MR. RENZO ROSSO, DIESEL HASGROWN TO BECOME A TRULY UNIQUE LIFESTYLEBRAND
• ROOTED IN DENIM AND NOW RELEVANT INOTHER APPAREL AND NON CATEGORIES
• HEADQUARTERS IN BREGANZE, ITALY
• 19 BRANCHES THROUGHOUT EMEA ANDTHE AMERICAS
• OPERATING IN MORE THAN 80 COUNTRIES
• 400 PLUS DIESEL STORES
- RENZO ROSSO
OUR CUSTOMER
We care about FITTING IN and feel part of OUR COMMUNITY
But we also want to STAND OUT
OUR PRODUCT SEGMENTS
MARKET POSITION • Premium brand
• The upscale casual environment• The brand signifies luxury, mainstream and denim
LICENSES ARE KEY TO CONVEY THELIFESTYLE OF THE BRAND
• 7 In-House segments• 9 Licensed segments
BEACH WEAR
UNDER WEAR
KIDS
BAGS
APPAREL
HELMETS
EYEWEAR
STROLLERS
HOME
BIKE
FRAGRANCES
WATCHES
JEWELS
SHOES
DENIM HEADPHONES
DIESEL TO CELEBRATE 30TH ANNIVERSARY IN JAPAN
The brand is to hold a fashion show in Tokyo on September 6th unveiling its Fall 16 collection, which will be available to purchase that same day. Afterwards, a party will be thrown to mark the label turning 30 in a place which has played a massive part in the finished pieces.
“I have always been in love with Japan,” founder Renzo Rosso told WWD. “I visit the country regularly - just as my design team, we do our research there, so one could definitely say that Japan always played and still plays a big part in Diesel’s global success. So I dedicate this 30th anniversary to Diesel’s Japanese supporters, who always push us to do more and better.”
There are 55 Diesel stores and 61 concessions in department stores across the country, making it an important part of the world for the Italian label.
BRAND NEWS
DIESEL’S FALL 2016 THEME
For autumn-winter, it’s going to be all about high energy for Diesel. Mixing rock, denim, military and sport themes, artistic director Nicola Formichetti says his inspiration was a concert or a sports event where people gather in a stadium to have fun.
BRAND NEWS
“Rock style is interpreted in a pop way and the clothes are almost like a uniform,” he says in a statement.
2016 SEPTEMBER RELEASES
SEPTEMBER RELEASE
INSPIRATIONS • Easy to wear style• Various colors on frame
and temples using havanaand horn
• Spring Hinges
• Size: 53/55-15-145• Masculine shape• B measurement-15• 4 Base Curve
DL5199
001 Shiny black, Palladium Rubber, shiny black 005 Matte striped gray, Satin gunmetal , shiny black 055 Matte striped brown havana, Satin gunmetal, shiny black 092 Shiny striped gray-blue, satin palladium, shiny black
SIZE AND SHAPE
SALES ARGUMENTS
COLORS
DL5199-092
SEPTEMBER RELEASE
INSPIRATIONS
DL5202-002
• Semi-Rimless RectangleMetal Front
• Masculine shape,featuring very thin profiles
• Acetate temple for acomfortable fit
• Spring Hinges
• Size: 52-18-145• Semi-rimless• B measurement-18
DL5202
002 Matte black, matte black, palladium 009 Satin gunmetal, matte/shiny melange gray, palladium 097 Matte dark green, matte/shiny mil. havana, gunmetal
SIZE AND SHAPE
SALES ARGUMENTS
COLORS
SEPTEMBER RELEASE
INSPIRATIONS • Easy to wear style• Various colors on frame
and temples using havanaand horn
• Spring Hinges
• Size: 54-15-145• Masculine shape• B measurement-15• 4 Base Curve
DL5203
001 Shiny black/ havana, Shiny/matte black, palladium 002 Matte/Shiny black, matte/shiny black, palladium 092 Shiny blue/havana, shiny blue/havana, palladium
SIZE AND SHAPE
SALES ARGUMENTS
COLORS
DL5203-002
SEPTEMBER RELEASE
INSPIRATIONS • Half denim and marble
effect on front frame*• *On select SKUs
• #denimeye patentedtechnology
• Spring Hinges
• Size: 50-18-145• Geometric Shape• B measurement-18• 4 Base Curve
DL5205
001 Shiny black, black denim, shiny dark havana 052 Shiny dark havana, dark blue denim, shiny black
SIZE AND SHAPE
SALES ARGUMENTS
COLORS
DL5205-001