djingle tvod 2.0 solutions overview – version 3.2 tvod 2.0 solutions overview hyper-distribution...

Djingle TVoD 2.0 Solutions Overview – version 3.2

TVoD 2.0 Solutions Overviewwww.djingle.com/tvod

Hyper-Distribution Solutions

Contact : : +33 (0)9 52 055 055 : [email protected]


Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)

• Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies:

• Main product: Push2Peers, the Djingle Hyper-Distribution Platform

Software suite allowing to improve content delivery over IP:• Smart and optimized delivery (speed-up, distribution costs killing, scalability

improving, predictive delivery)• Video Quality improvement, Security• eCRM enhanced capacities

• Our mission: • Helping media to face TVoD market boom and making video business models

profitable• Driving 2.0 revolution in the media world

Company profile

Awarded by OSEO and French Ministry of Research


Main clients Partners

Etc.

Main references

Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.


Consumer Internet Traffic Growth:

• Video consumption drives Internet traffic explosion: Video on Demand, Personal TV, P2P, UGC, sharing sites, etc.

40 Exabytes/month (7 in 2007)

Video will drive 90% of the global Internet traffic in 2012

• A mass media which is also a 1-to-1, interactive and participative communication channel

• New usages & behaviors:• Video on-Demand, Television on-Demand• Social Networking, User Generated Content • Sharing, Peer to Peer

Americans and west European now spend more time on Internet than in front of a TV screen.

Video over Internet: A new world of opportunities & successes


BUT Personal TV = unicast Huge distribution costsBandwidth costs + server loads: when users nb

+ Limited infrastructures

No scalability Video availability not guaranteed

Success penalty

=

Vincent Dureau, Head of TV technologies @ Google, Feb. 2007

« No web infrastructure, even not Google's one, could face video revolution »

« Nobody will be able to provide the quality of service people will expect »

Julien Coulon, Senior Executive @ Akamaï, Nov. 2008

« The Internet won’t scale for video over IP »

Limits: Success penalty and need for monetizing


TVoD 2.0 solutionsFull-featured Content Delivery Platform + video widgets / players

Helping Media to face TV 2.0 and convergence challenges:

Djingle TVoD 2.0 solutions: value propositions

Hyper-Distribution

Reversing the success penalty…

• Killing distribution costs (bandwidth & server loads) up to 90% savings

• Insuring unlimited scalability

• Guaranteeing video quality and availability (HD-enabled, regardless to peaks)

• Speeding-up downloads

• Even for syndicated content

Value proposition #1

Predictive deliveryThe right content to the right user…

• Dynamic Behavior-based 1-to-1 targeting

• Boosting audience without any additional cost

• Monetizing with new generation 1-to-1 Advertising

• Enhancing user experience and loyalty

• Adding new services (podcasting, alerting, offline playback, dynamic EPG, recommendation engine…)

• Improving users Database knowledge

• Allowing direct C-to-C distribution to enter the 2.0 world

Value proposition #2


WITH Djingle

The Hyper-Distribution platform Push2Peers


• Killing bandwidth costs: You only pay the bandwidth consumed from your server or CDN.

Each Peer providing its own resources does not cost a cent!

From 50 to more than 90% of bandwidth costs saved

• Reducing server loads:

Your server or CDN streams less content than before

• Improving scalability:

The more users you have, the more seeds are available to serve the content. The scalability is theoretically unlimited

• Distribution under central control:

• Delivery parameters monitored in real-time in order to improve distribution efficiency and insure availability

Peaks smoothing Zapping time improved (canceled), No (re)buffering

• Security (Double DRM approach)

Push2Peers: How Djingle inverts the success penalty and monitores delivery


Djingle implements Push2Peers within your own client application (website, Flash application or any other kind of client application)

BUSINESS CASE: Djingle provides Canal Plus with Push2Peers SDK allowing them to fully integrate Hyper-Distribution features within their own existing widget.

OR

Djingle provides you with Push2Desk, its powerful desktop widget technology.

Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.

Enhanced user interfaces Push2Desk


Push of relevant contents (behavior-based targeting)

Video alerts, widget Behavior tracking, analysis

and user's profile auto-update

Push of more and more relevant contents

+ Smart spreading management regarding content’s instant popularity

Push of targeted video ads

Push of relevant contents (behavior-based targeting)

Video alerts, widget Behavior tracking, analysis

and user's profile auto-update

Push of more and more relevant contents

+ Smart spreading management regarding content’s instant popularity

Push of targeted video ads

The right content to the right user at the right time…

Targeted push and predictive delivery Push2One

BUSINESS CASE: Tiscali Player

•Views x14 in only 3 months

•Videos penetration:

73%


• Formats :•Today: pre-roll / post-roll

•Time has come for:• Interactive Overlay Vidéo• TV-like advertising• Cross-selling & Product placement• Gadgets...

• Push2One allows a Dynamic Behavior-based Targeting:

Push2One: New advertising usages... toward a TV CPM

• Advertising 2.0 :• Choose et rate the ad

•Emergence of contextual interactive advertising / users manipulate ads they are watching

See more advertising features in appendix

Hulu.com

CPM reaches TV advertising rates: $250 and even $400

• The most relevant ad (related to end-user’s dynamic profile) is automatically inserted in the content watched by the end-user

• Offline advertising is handled• Of course, capping applies

Advertising becomes One-to-One


Efficient metrics and ROI reporting

ROI measure and control


Djingle TVoD 2.0 solution dramatically increases ROI by:1.Optimizing distribution and freeing your infrastructure

• Terrific cost-killing (up to 90 % savings on bandwidth costs and server load)

• Enabling "streaming-like" progressive P2P• Improving scalability Making Internet the best infrastructure for

tomorrow's TV

2.Improving and guaranteeing video quality (DVD, HD) as well as availability regardless to peaks or network failures

3. Insuring content safety (multiple DRM protection)

4. Adding e-marketing power:1.Predictive delivery: 1-to-1 targeted delivery, behavior real-time

tracking, users profile dynamic update2. Enhanced user experience and brand universe: branded

environment, desktop widgets and alerts, cross- and up-selling agent, etc.)

3. Content monetizing (cutting-edge solutions for digital advertising)

The only platform on the market to combine Hyper-Distribution and marketing power.

Comprehensive, interoperable and evolutive platform + Easy to integrate on any CMS / CRM system

Djingle Key benefits


Régis Cazanave

: +33 (0)9 52 055 055

: [email protected]

www.djingle.com/tvod

Contact


TVoD 2.0 sample screenshots


TVoD 2.0 sample: InVideo messaging in embedded video player

InVideo messaging in this fullscreen embedded video player


TVoD 2.0 sample: The player pops up into a full-featured desktop widget


Semi-transparent permanent mode and mini video player for alerting purpose

TVoD 2.0 sample: Permanent mode and video alerts


The Djingle platform handles direct-live diffusion.

Live management in a permanent desktop widget

TVoD 2.0 sample: Permanent live player


Multimedia Player incl. overlay gadgets and advertising

TVoD 2.0 sample: Full-featured desktop media player


High video quality allows to enter the fullscreen & overlays world!

High definition Video / Fullscreen

Viral marketingDirect connection with other usersSocial Networking, C-to-C

Premium contentSocial Shopping

Hypervideo AdsMonetizing content

TVoD 2.0 sample: Fullscreen video & overlay


TVoD 2.0 sample: Syndicate content while preserving Djingle benefits

Embedded contents benefit from same Djingle optimizations.


TVoD 2.0 sample: Any kind of content

Djingle optimizes distribution for all kind of digital assets: video, Flash, PDF, software, games, etc.


Fullscreen screen-saver displaying a playlist, for instance

TVoD 2.0 sample: Screen-saver mode


?

Sponsorship

Hypervideo Brand placement

Interactive minisites push

TVoD 2.0 sample: Digital advertising 1/2


Billboard

Skin design

Alerting

Interactive Ad

TVoD 2.0 sample: Digital advertising 2/2


Other appendices


Push2Peers = Hyper-Distribution platform / reverses the success penalty

Push2Desk = Multimedia Desktop Widget technology

Push2One = Smart CRM engine (behavior tracking and analysis, allows Predictive Delivery)

Push2Friends = Direct Consumer-to-Consumer delivery tool

+ business-related modules: For Media:

• Smart video AdServer• Dynamic EPG

For VoD players:• ClearingHouse: Tool providing instant royalty fees to rights-

owners• Automated Encoding & Publishing Chain• Online Catalog & payment functionalities

For UGC websites:• Up2Push: Optimized uploader

Etc.

TVoD 2.0 solution features


GOAL: YOUR TVoD 2.0 PLATFORM

Our expertise for your TVoD project > Which strategic choices shall I take to propose a profitable and user-friendy (T)VoD offer?

Support on the implementation of strategy and functional needsCommercial offer, SWOT, consulting on customer packaging, graphic identity, ergonomics

Audit / architecture diagnostic Project management (functional specifications, ...)

Our knowledge at the service of your TVoD platform > Which technological solution shall I implement to answer my strategy?

Working control procedure (Technical specifications, implementation) Pilote / Bêta test phasis if need be Tests plan and control indicators Driving of Marketing and Technical teams, change management

Our expertise to drive your performance> Which lesson can I take from my experience in order to optimize my (T)VoD offer?

Project management Driving of improvement framework

Djingle: Technical consulting and engineering


Web, Email, File transfer

0

2,000,000

4,000,000

6,000,000

8,000,000

2005 2006 2007 2008 2009 2010 2011

TB

/mon

th

Internet Video to TVInternet Video to PCVoIPVideo CommunicationsInternet Gaming

P2P

The success penalty: An inconvenient truth

Vincent Dureau, Head of TV technologies @ Google, Feb. 2007

« No web infrastructure, even not Google's one, could face video revolution »

« Nobody will be able to provide the quality of service people will expect »

Julien Coulon, Senior Executive @ Akamaï, Nov. 2008

« The Internet won’t scale for video over IP »


Stakes and issues: the Success PenaltyCosts

Audience

Audience

Availability

Server Loads

OK

KO

Success penalty

=

Video to millions:

Impossible


Djingle’s Hyper-Distribution solution kills distribution costs

• Cost killing: up to 90 % savings on bandwidth costs and server load• Speeding up transferts• Improving and guaranteeing video quality (DVD, HD) and availability

(even in case of peaks)• Insuring unlimited scalability• Enabling "streaming-like" progressive P2P Djingle kills distribution costs and guarantees the QoS Djingle reverses the Success Penalty

Costs

Audience

Audience

Availability

Server Loads

OK

HD to millions:Enabled and guaranteed HOW DOES IT WORK


Djingle’s Predictive Delivery develops audiences and revenues

The right content to the right user:

• Behavior-based tracking and analysis• Predictive delivery: pre-delivering relevant content to dynamically

qualified users

Dynamic recommendation Up-trafficking, increasing video consumption

+ One-to-One Advertising

Views / user

Djingle increases nb of views Revenues growth Djingle enables One-to-One Advertising Revenues

growth Djingle improves user experience Loyalty Revenues

growth

Revenues (ARPU)

Total

Ads

Premium content

HOW DOES IT WORK


IPTV: huge opportunities for embedded Djingle

Since early 2009, Djingle works to provide its platform on a range of devices, coming from mobile phones to Set-Top Boxes.

First achievements

• 1st customer: MyVBox (VoD on TV offer)

• Key partnerships:

“Despite the growing popularity of viewing TV content online, 94% of adults prefer to watch on traditional TVs.“ (Source: Nielsen, 2009)


Widget: word invented in 1920, and then popularised by IBM in the 70's. Means "user-interface component".

55% of US e-merchants want to create their widgets.Src: Shop.org - “State of Retailing Online”, 2008

Widgets used by 177M people every month (21% of global Internet audience).Src: comScore, avril 2007

Because they use targeted 1-to-1 push

Because they allow you to be present on your consumer’s desktop,

Because they are usefull for end-users,

Widgets are the best way to improve users’ loyalty within your brand universe.

Churn rate: 1.9% / Active users: 84%ROI: within 2 monthsSrc: Djingle

Widgets: An identifying communication channel


TVoD 2.0: Focus on Community features


Secured Back-Office tool, with different access levels

Simple publishing process through the Back-Office interface or directly from your existing CMS through standard APIs

A very easy-to-use and efficient tool

Back-Office tool screenshots

djingle tvod 2.0 solutions overview – version 3.2 tvod 2.0 solutions overview hyper-distribution...

Documents

djingle tvod

solutions overview version

video revolution

hyperdistribution solutions

scalability video availability

main references djingle

right content

tvod market boom