dj waldow, blue sky factory jason falls, social...
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Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
2010’s “It” Couple? Email & Social Media
DJ Waldow, Blue Sky Factory
Jason Falls, Social Media Explorer
January 27, 2010
Twitter: #bsfwebinar
Copyright 2010 Blue Sky Factory
Jason and DJ Talk Email & Social
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About Blue Sky Factory
• Email Service Provider (ESP)
• Self-service, Full-service, Hybrid
• Known for “digital glue” – email + social (SWYN)
• New features/functionality being added to Publicaster (our application) as I read this
Copyright 2010 Blue Sky Factory
The Next 30+ Minutes
• Why email marketing is considered the digital
glue of social media
• How email & social media can work together to
garner real results for your campaigns
• What exactly SWYN means
• Ways to incorporate SWYN into your email
campaigns with real world examples
• What the future of email & social holds
Copyright 2010 Blue Sky Factory
Email Marketing – The Digital Glue
No.
More.
Written.
Words.
Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital Glue
Copyright 2010 Blue Sky Factory
Email + Social: Working Together
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What is Share With Your Network (SWYN)?
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Image Credit
Image Credit
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Why is SWYN Important?
1. Makes your messages more powerful & effective
2. Extends the reach of your emails
3. Pinpoints influential brand ambassadors
4. Grows your email database
5. All the cool kids are doing it
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Copyright 2010 Blue Sky Factory
Image/post credit
SocialTwist Social Media Sharing Trends 2009(Tell-A-Friend)
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Copyright 2010 Blue Sky Factory
Makes your messages more powerful & effective
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Extends the reach of your emails
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Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Pinpoints influential brand ambassadors
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Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Grows your email database
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Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Email + Social: Working TogetherAll the cool kids are doing it
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All few of the cool kids…
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Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
The Future of Email & Social
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The Future of Email + Social
1. Email is not dead.
2. Social is here to stay.
3. Social forces better – more shareable – content.
4. Move from basic SWYN to more advanced
functionality.
5. Social Media will quickly catch up to email
marketing.
Copyright 2010 Blue Sky Factory
The Future of SWYN
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