diy: how to produce video content on a startup budget
DESCRIPTION
Instructor: David Rabinowitz In this class you'll learn how to make an awesome promo video with just your iPhone and free software from the web. You're not just going to talk about making a movie ... you're actually going to make one. Here's an example of what you might leave with: in a single morning, using everyday equipment and software David Rabinowitz made this 90 second video for his company. You'll learn: The key principles of an engaging video What types of video are right for your company Simple tips to produce high quality videos at low or no cost (you won't learn about animation or advanced video editing techniques)TRANSCRIPT
presents
DIY: How to Produce Video Content for Your Company on a Startup Budget David Rabinowitz @Daverabin
How to bootstrap a start-‐‑up film
1. Quality is as quality does !
2. Storyboarding isn’t for planners !
3. Let’s make a movie…errr learn how to make a movie
Featuring ~
Quality is as quality does
Featuring: ~ Blurry is good ~ Audio is always harder than video. Always. ~ This equipment is cheap!
1) Blurry is good
2) Audio is always harder than video. Always.
3) This equipment is cheap! The $184 studio.
Name Price Link
Own it a decent computer $1000 www.apple.com
Borrow it DSLR camera $650 www.amazon.com
It’s free! Magic lantern $0 www.magiclantern.fm/
Buy it 50mm F 1.8 lens $109 www.amazon.com
Buy it Lavalier microphone
$20 www.amazon.com
Buy it Decent tripod $25 www.amazon.com
Buy it Adobe premiere $30 www.adobe.com
Total $184
Brand names for equipment: !DSLR Camera – Canon t5i Lavalier Microphone – Audio Technica ATR-‐‑3350 Lavalier Mic Tripod – Vista explorer 60 inch lightweight tripod
Storyboarding isn’t for planners
Featuring: ~ Quick is your friend. Funny is your friend, too. ~ Storyboarding…sort of ~ B-‐‑roll is brilliant
1. Your movie should be short. Like less than two minutes.
!1. Visual cuts need to be short. Like less than
10 seconds / 2 sentences. !2. Your movie should be a little funny. Unless there’s a reason for it not to be.
1) Quick is your friend. Funny is your
friend, too.
2. Storyboarding…sort of
2. Storyboarding…sort of
What you do need: !• a general sense of tone (funny, serious, etc) • a general sense of purpose (sales,
education, etc) • the ability to give your colleagues some
direction on camera !
What you don’t need: !• a script • stick figures acting out a script
Ceo explains product
Shot of product
What a cool office!
Marketing person loves the product!
CEO explains product (audio)Marketing person loves
product (audio)
Music
Video
Audio
2. Storyboarding…sort of
Ceo explains product
Shot of product What a cool office!
Marketing person loves the product!
A Roll
CEO explains product (audio) Marketing person loves product (audio)
3. B-‐‑Roll is brilliant
B Roll
Let’s make a movie…err learn how to make a movie
Featuring: ~ A virtual worksheet ~ Smile and say cheese ~ Cut and paste
1. A virtual worksheet (10 mins)
1) What’s the purpose of your movie?
2) What’s the tone of your movie?
3) What’s one piece of A roll you know you’ll want?
4) What’s one piece of B roll you know you’ll want?
5) What’s one cool shot you could pre-‐‑plan?
6) What’s one problem you might have?
7) What are two questions you can plan to ask your
“actors?” (This is your script)
2) Smile and say cheese (15 mins)
Your job:
!1) Get one piece of A-‐‑Roll, and direct it (work with a
neighbor!)
!
1) Get one piece of B-‐‑Roll
!
2) Think for a moment how they could fit together
3) Cut and paste (20 mins)
1) New project
2) Create a sequence
3) Import files
4) Pull a clip to the timeline
5) Edit a little
6) “Fix the audio”
7) Add a transition
8) Export
Questions?