divya tripathi ait report mba

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OF

The worlds most recognized trademark it is recognized by 94% of the worlds population

FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. , PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR.

SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY

KANPUR

UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER)

SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010

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DECELARATIONI Divya Tiwari declare that this project report titled

Comparative Survey of Coke vs. Papsi

is an original

work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course.

PLACE: KANPUR DATE: Aug. 16th, 2010

Divya Tiwari

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INDEXTITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTIONCHAPTER 1: PROFILES

HISTORY OF THE COMPANY EARLY GROWTH

WARTIME DEVELOPMENT RECENT DEVELOPMENTS POSTWAR GROWTH

CHAPTER 2: INDUSTRIAL PROFILE SOFT DRINK INDUSTRY IN INDIA COCA-COLA IN INDIA VISION OF COCA-COLA IN INDIA MISSION OF THE COCA-COLA IN INDIA

CHAPTER 3: PRODUCT PROFILE SOFT DRINK INDUSTRY IN INDIA COCA-COLA IN INDIA VISION OF COCA-COLA IN INDIA MISSION OF THE COCA-COLA IN INDIA

CHAPTER 4: THE COMPETITIVEAREA THE COMPETITIVE AREA AMONG COKE AND PEPSI ADVERTISING 3

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CHAPTE 5: MARKET MARKET

DEPATME T

DEPARTME T

SALES PROMOT ON TECHNIQUES OF COMPANY CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS S.G.A PROVIDING COMPANIES

CHAPTER 6 INTRODUCTION

OB ECTIVE OF THE STUDY R.E.D. CONCEPT

PRE SALE CONCEPT ADVERTISEMENTS TARGETED BY COKE PROMOTION BY THE COMPANY

CHAPTER- 7 MARKET IMPACT TEAM

MIT METHODOLOGY AND DETAILS AFTER MIT ROAD AHEADCHAPTER- 8 OB ECTIVES

OB ECTIVES IMPORTANTS OF OPENING NE IDENTIFICATION OF NE PROCESS OF OPENING A NEOUTLETS OUTLET OUTLET

DEAL WITH OB ECTIONS &QUERY HORZENTAL E PENTION FLOW CHART

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CHAPTER 9: MATHODOLOGY RESEARCH METHODOLOGY DATA ANALYSIS

CHAPTER 10: HYPOTHESIS

SWOT ANALYSISCHAPTER 11: CONCLUSION CONCLUSION FINDINGS SUGGESTION

CHAPTER 12: QUESTIONAIRE QUESTIONAIRE DECELARATION REFRENCES

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ACKNOWLEDGEMENT

Coke, Panki Industrial Area, Kanpur for giving opportunity to associate myself to the worlds largest soft drink company and to carry out my project titled

Comparative Survey of Coke vs. Papsi.I am sincerely thankful to Mr. ADESH TRIPATHI (AREA

MARKETING MANAGER) under whose guidance I have successfully completed this project and the time spend with constant encouragement,

warm response and for filling every gap with valuable ideas that has made this project successful. I would also give special thanks to all the outlet holders to whom, I visited for the support, information, co-operation, advice to complete my project details would also given my sincere thanks to all the staff and the members of Hindustan Coca-Cola Beverages Private Limited.

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MEANING OF PROJECTThe word Project has great specification in the field of management before starting any work we must have an idea about its basic. The meaning of the PROJECT is as follows: -

P The word p signify the phenomenon of planning, which deals symbolization and proper arrangement of sen sex and suggestion on respectively in accordance withneed. R It stand for associated with word resource with which guides to promote planning.

O This letter stands overhead expenses on unestimated expenses, which occur in manufactures designed or layout of project.

J This letter stands for joint efforts i.e. Project work which is undertaking should be completed with a combined effort.

E This stands for engineering i.e. worker undertaken is to be employing technical process.

C This stands for the phenomenon of constriction on which is more essentially and basic form of work. T This stands for the techniques unless techniques to work is not Known.

CONCLUSION: - In general we came to conclusion. That project is systematic conclusion discussed proposed particular subject which, include complete information about required to machine tools, appliances need the various operation required to be done in well sequences.7

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INTRODUCTION

Coke would rather be long term wiser, than being short term smarter Abraham Ninan Director External Affairs, Coca-Cola, India COCA COLA ENTERPRISES INC.

TYPE FOUNDED HEAD QUARTERS

: PUBLIC (NYSE:CCE) : 1926 : ATLANTA, GEORGIA, U.S.A.

CHIEF EXECUTIVE OFFICER : JOHN BROCK CHIEF FINANCIAL OFFICER : INDUSTRY REVENUE OPERATING INCOME NET INCOME EMPLOYEES : : : : : WILLIAM W.DOUGLAS BEVERAGES $19.800 BILLION USD $1.495 BILLION USD $1.143 BILLION USD 73,000 (APROX)

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CONCLUSIONIn general we came to conclusion. That project is systematic conclusion discussed proposed particular subject which, include complete information about required to machine tools, appliances need the various operation required to be done in well sequences.

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CHAPTER 1

HISTORY OF THE COMPANY EARLY GROWTH WARTIME DEVELOPMENT POSTWAR GROWTH RECENT DEVELOPMENTS

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HISTORY OF COCA-COLA

T i story begi s i Atl

ta, Georgia on May 8, 1886, when a pharmacist

called Dr. John Smith Pemberton first mi ed Coca -Cola in his back yard. This formula, which was made from carbonated water, cane sugar syrup, caffeine, extracts of kola nuts and cola leaves, was brought to the nearby Jacobs Pharmacy where it made its Debut as a soft drink the same day, selling for only 5 cent. His bookkeeper named this drink Coca -Cola after the first two ingredients and the same distinctive script he wrote it in is the same logo they use To this day.

In January 1893 Coca-Cola was registered with the U.S. patent office. Later on in 1915 the Root glass company created the famous contour glass bottle for Coca-Cola in 1915.

In 1917 Coca-Cola was found to be the worlds most recogni ed trademark with a record of 3 million Cokes sold per day. Unfortunately, John Pemberton fell ill, and did not live to see his products success

Sadly, in the first year of Cokes existence, Pemberton and his partner only made $50. Pemberton sold two third of his business in 1888 to cover his losses and keep the business afloat.

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He died later that year, and Mr. Candler, an Atlanta druggist, purchased total interest in Coca-Cola for an unbelievable $2,300 in 1891. In 1891,Candler and his brother formed the Coca -Cola Company.

EARLY GROWTH

In 1893 Candler registered Coca-Cola as a patented trademark. He also responded to growing concern over the dangers of cocaine by reducing the amount of coca in the drink to a trace. However, he kept some coca extract in Coca-Cola so the name would accurately describe the drink. Candler only had a patent on the name, and not the drink syrup that is, the drinks base, containing all the ingredients minus carbonated water. He figured that keeping the Coca in his formula would le gally allow the company to distinguish its drink from imitations. Other companies also produced soda drink made with cola nut extract. In particular, the Pepsi Cola Company would become Coca -Cola Companys major competitor over the next few decades. Candler also spent more than $11,000 on his first massive advertising campaign in 1892. The Coca-Cola logo appeared across the country painted as a mural on walls; displayed on posters and soda such as calendars and drinking glasses. In addition, Candler was the first person ever to use coupons to gain customers for a product. He distributed flyers offering free soda fountain glasses of Coca -Cola to people visiting his drugstore. In 1894 the Coca-Cola Company opened its first Coke syrup production plant outside of Atlanta, in Dallas Texa. That same year a candy storeowner in Vicksburg, Mississippi installed bottling machines and produced the first bottled Coke. It had previously been sold only at soda fountains. By 1895 the drink was sold in all U.S. states and territories.12

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In 1899 lawyers Benjamin Thomas and Joseph Whitehead of Chattanooga, Tennessee, bought the exclusive right to distribute Coke syrup to bottles throughout most of the country for only on dollars, at the

time, Candler saw little profit in bottling and was more than willing to give up that part of the business. In 1915 the Root Glass Company created a couture glass bottle for Coke, its design based on the curvature of a coca bean. This bottle design became a Coke trademark worldwide. The same ye ar, Candler retired from the company, passing it on to his children and moving into polities. He was elected mayor of Atlanta in 1916. In 1919 the Candler family sold Coca -Cola to businessman Ernest Woodruff of Columbus, Georgia, for $25 million. Woodruff son, Robert, was elected company president in 1923. Robert Woodruff was a skilled marketer and he put more of the companys resources into market research than manufacturing Coke.

WARTIME DEVELOPMENTDuring World War II (1939-1945), Woodruff also boosted

Cokespopuler image in the United States by pledging that his company would provide Coke to every U.S. soldier. The company did not limit itself, however, to only doing business that would increase its success in America . In the period leading up to the war, between 1930 and 1936, it had set up a division of the company in Germany, and it continued that venture during the war. It recreated its image as a German company and allowed the Germans to produce all but two, secret,