divya therasal j - 098001602010

A STUDY ON YAMAHA BIKES CUSTOMER PREFERENCE WITH SPSECIAL REFERENCE TO SREE KANNA YAMAHA MOTORS IN DINDIGULProject report submitted in partial fulfillment of the requirement of Anna University of Technology, Coimbatore for the award of the degree ofMASTER OF BUSINESS ADMINISTRATIONSubmitted byDIVYA THERASAL.JRegister No: 098001602010Under the guidanceMiss.M.BHARANIESWARILecturerDEPARTMENT OF MANAGEMENT STUDIESCMS COLLEGE OF ENGINEERINGNAMAKKAL 637003JUNE 2011

CERTIFICATE

BONAFIDE CERTIFICATE

This is to certify that the main project entitledA STUDY ON YAMAHA BIKES CUSTOMER PREFERENCE WITH SPECIAL REFERENCE TO SREE KANNA YAMAHA MOTORS IN DINDIGULis a record of the work done byDIVYA THERASAL.J., (Register No.098001602010) Submitted in partial fulfillment of the requirement for the award of degree of Master of Business Administration of Anna University of Technology during the academic year 2011.

Project Guide Head of the Department

Submitted for the Project Viva-Voce examination held on

Internal Examiner External Examiner

DECLARATION

DECLARATION

I hereby declare that the project entitledA STUDY ON YAMAHA BIKES CUSTOMER PREFERENCE WITH SPSECIAL REFERENCE TO SREE KANNA YAMAHA MOTORS IN DINDIGULis my original work and that no part of this report has been submitted for the award of any other Degree, Diploma, Fellowship or any other similar titles or prizes and that the work has not been published in any scientific or popular journal or magazine.

Place: Signature of the studentDate: DIVYA THERASAL.J

ACKNOWLEDGEMENT

ACKNOWLEDGEMENTWith great pleasure, I am presenting this project entitled A STUDY ONYAMAHA BIKES CUSTOMER PREFERENCE WITH SPSECIAL REFERENCE TO SREE KANNA YAMAHA MOTORS IN DINDIGULA project of this dimension would not have been possible without the sincere help and earnest support provided to me from all sources that was approached.It is my privilege and great pleasure to express my sincere and heart full thanks toMr.C.MUTHUSAMY,Founderand Chairman of CMS College of Engineering, Namakkal,for giving opportunity to study in this prestigious institutions.I am indebted to Dr.C.NELSONKENNDY BABU, Principal, CMS College of Engineering, and Namakkalfor providing me an opportunity to undertake the project I extend my thanks to Head of the Department Miss.M. BHARANIESWARI, M.B.A,CMS College of Engineering, Namakkal, for his constant encouragement and valuable guidance throughout the study I take this opportunity to express my gratitude toAssistant Professor, Mr. K.G SENTHIL KUMAR, M.B.A., M.Phil, (PhD). Head of the Department, Department of Management Studies, CMS College of Engineering, Namakkal, who offered constant support and valuable guidance and remained as backbone for successful completion of my work. I express my thanks and gratitude to the members of Sree Kanna Yamaha motors. Those who helped me to fulfill my project work. Finally I express my sincere thanks towards my parents, friends and others for his encouragement and support.

DIVYA THERASAL.JSL NO

CONTENTS

PAGE NO

ACKNOWLEDGEMENT

CONTENTS

LIST OF TABLES

LIST OF FIGURES

ABSTRACT

1INTRODUCTION

1

1.1 INTRODUCTION TO THE STUDY

1

1.2 INDUSTRY PROFILE

3

1.3 COMPANY PROFILE

4

2REVIEW OF LITERATURE

25

3RESEARCH METHODOLGY

27

4ANALYSIS AND INTERPRETATION

30

5FINDINGS

59

5.1 FINDINGS

59

5.2 SUGGESTIONS

61

5.3 CONCLUSION62

BIBILOGRAPHY

APPENDIX

LIST OF TABLESTable NoParticularsPage No

4.1The table showing the age of the respondents30

4.2The table showing the marital status of respondents31

4.3The table showing the respondents qualification32

4.4The table showing the income status of the respondents33

4.5The table showing no of customers in Yamaha34

4.6The table showing model of the bike using by the respondents35

4.7The table showing model of purchase by the respondents36

4.8The table showing awareness of Yamaha bike of the respondents37

4.9The table showing advertisement in Yamaha38

4.10The table showing owning vehicles by the respondents39

4.11The table showing maintenance cost of the respondents40

4.12The table showing opinion about the gear system by the respondents41

4.13The table showing reason for purchase particular model by the respondents42

4.14The table showing opinion about vehicle cost by the respondents43

4.15The table showing opinion of respondents for warranty period44

4.16The table showing satisfaction level after sales service45

4.17The table showing problem in vehicle while using by the respondents46

4.18The table showing opinion to change the brand by the respondents47

4.19The table showing respondents satisfaction level with SKY motor48

4.20The table showing opinion of the respondents recommendation to others49

4.21The table showing opinion of the respondents or not recommend to others.50

4.22The table showing opinion of the overall performance of Yamaha bikes by the respondents51

4.23Relationship between qualification and using Yamaha bikes by the respondents calculated by chi-square test52

4.24Relation between overall performance of the Yamaha bikes and income level of the respondents using ANOVA test55

LIST OF CHARTSTable NoParticularsPage No

4.1The charts showing the age of the respondents30

4.2The charts showing the marital status of respondents31

4.3The charts showing the respondents qualification32

4.4The charts showing the income status of the respondents33

4.5The charts showing no of customers in Yamaha34

4.6The charts showing model of the bike using by the respondents35

4.7The charts showing model of purchase by the respondents36

4.8The charts showing awareness of Yamaha bike of the respondents37

4.9The charts showing advertisement in Yamaha38

4.10The charts showing owning vehicles by the respondents39

4.11The charts showing maintenance cost of the respondents40

4.12The charts showing opinion about the gear system by the respondents41

4.13The charts showing reason for purchase particular model by the respondents42

4.14The charts showing opinion about vehicle cost cost by the respondents43

4.15The charts showing opinion of respondents for warranty period44

4.16The charts showing satisfaction level after sales service45

4.17The charts showing problem in vehicle while using by the respondents46

4.18The charts showing opinion to change the brand by the respondents47

4.19The charts showing respondents satisfaction level with SKY motor48

4.20The charts showing opinion of the respondents recommendation to others49

4.21The charts showing opinion of the respondents or not recommend to others.50

4.22The charts showing opinion of the overall performance of Yamaha bikes by the respondents51

ABSTRACT

ABSTRACT

This project was undertaken at SreeKanna Yamaha Motors, Dindigul. The main objective of the research was to find out the overall customers preference.Descriptive research design was used for the study. Convenience sampling technique was employed in this study. The primary data was collected by means of a questionnaire through direct interview.

100 employees were interviewed in the company. The data was analyzed by using appropriate statistical tools like simple percentage analysis, Chi square, Anova and conclusions were drawn.

The information regarding the organization such as organizational hierarchy, functions of the various departments in the organization and the list of products that are manufactured by the Yamaha bike company.

Finally on the basis of findings and inference I arrived a conclusion that in SreeKanna Yamaha Motors, the show room should update news in the media and provide a good quality of service.

CHAPTER I IntroductionCHAPTER - I1.1 INTRODUCTION

1.1.1 MARKETING:Philip Kotler defines marketing as a social process by which individuals and groups obtain what we need and want through creating, offering and truly exchanging products and services of value with others.

1.1.2 DEFENITION:According to American Marketing Association marketing includes all the activities that are undertaken to facilitate the flow of goods and services which come under marketing. In other words, marketing includes all the activities directly and indirectly connected with production, transportation, storage, grading selling and other sales promotion activities.

1.1.3 MAHATMA GANDHIJI QUOTE ABOUT CUSTOMERS:In the words of Mahatma Gandhi A customer is the most important visitor in our promises, he is not depending on us, but we are depending on him. He is not and interruption in our work, he is the purpose of it, he is not an outsider of our business. He is part of it. We are not doing him favors, by fiving him foods and services. But he is fiving us opportunity to do work.

Markets have to go beyond the influences on buyers and develop an understanding of how customer taking buying decisions marketing mix (product, price, place, promotion) decision should be made to understand the factor influencing the trade channels as well as the final customer. The company preferred mix for sales promotion advertisement, sales force, public relation, direct mail, telemarketing and internet to reach the trade channels and the target customer.

Customer behavior involves a complicated series of stimuli, response and reaction to many factors or motives these motives may be expressed or unexpressed when some one buys something, he psychologically satisfied both a need and wants he prefers a specific product out of a vast lot, because it provides in with a certain mental or physical satisfaction.

Modern buyers are seeking not only for the product in the best features but also the benefit product which gives more satisfaction nowadays two wheeler had emerged as necessary item in human walk of life. Every person whether industry had developed very much recently the study is designed with a view to analyze the customer satisfaction about two wheeler with a special reference to Yamaha Bikes.

1.1.4 INDUSTRY PROFILE

1.1.4.1 Indian Two-Wheeler Industry:

Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well-directed efforts have been made to provide a new look to the automobile policy for realizing the sectors full potential for the economy. Steps like abolition of licensing, removal of quantitative restrictions and initiatives to bring the policy framework in consonance with WTO requirements have set the industry in a progressive track.

Removal of the restrictive environment has helped restructuring, and enabled industry to absorb new technologies, aligning itself with the global development and also to realize its potential in the country. The liberalization policies have led to continuous increase in competition which has ultimately resulted in modernization in line with the global standards as well as in substantial cut in prices. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group.

1.1.4.2 PROFILE OF THE COMPANY

1.1.4.3 INTRODUCTION:

Yamaha Corporation:

Address: 10-1, Nakazawa-choHamamatsu,Shizuoka 430 JapanTelephone: (53) 460-2850 Fax: (53) 456-1109.

Company Perspectives:

Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification. Yamaha's very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.

Company History:

Yamaha Corporation, one of Japan's most diversified companies, is the world's largest maker of musical instruments. Since 1950 the company has also become a major producer of electronics, audio products, semiconductors and other computer-related products, home appliances and furniture, sporting goods, specialty metals, machine tools, and industrial robots. Yamaha also owns and operates a string of resorts located throughout Japan, and holds a 31 percent stake in the separately managed Yamaha Motor Company, Ltd. which is the world's second-largest producer of motorcycles. Yamaha Corporation foundered in the 1980s from mismanagement, but was turned around following the appointment of its eighth president, SeisukeUeshima, in 1992.

19th Century Origins

Yamaha founder Torakusu Yamaha's venture reflected turn-of-the-century Japan's enthusiasm for new technologies and the ability of its middle-class entrepreneurs to develop products based on them. Raised in what is now the WakayamaPrefecture, Yamaha received an unusual education for the time from his samurai father, a surveyor with broad interests in astronomy and mechanics and a remarkable library. The Meiji Restoration, a government-subsidized effort to hasten technological development in the late 19th century, put educated people like Yamaha in a position to capitalize on the new growth.

At age 20 Yamaha studied watch repair in Nagasaki under a British engineer. He formed his own watch making company, but he was unable to stay in business due to lack of money. He then took a job repairing medical equipment in Osaka after completing an apprenticeship at Japan's first school of Western medicine in Nagasaki.

As part of his job, Yamaha repaired surgical equipment in Hamamatsu, a small Pacific coastal fishing town. Because of their area's isolation, a township school there asked him in 1887 to repair their prized U.S.-made Mason & Hamlin reed organ. Seeing the instrument's commercial potential in Japan, Yamaha produced his own functional version of the organ within a year and then set up a new business in Hamamatsu to manufacture organs for Japanese primary schools. In 1889 he established the Yamaha Organ Manufacturing Company, Japan's first maker of Western musical instruments. At the same time, the government granted Hamamatsu township status, which provided it with rail service and made it a regional commerce center.

Western musical traditions interested the Japanese government, which fostered and catered to growing enthusiasm for Western ideas. While Yamaha's technical education enabled him to manufacture a product, government investment in infrastructure made it possible for him to create a business. Yamaha Organ used modern mass-production methods, and by 1889 it employed 100 people and produced 250 organs annually.

During the 1890s the more inexpensive upright piano surpassed the reed organ in popularity in U.S. homes. Yamaha saw the potential of this market. In 1897 he renamed his company Nippon Gakki Co., Ltd., which literally means Japan musical instruments. He opened a new plant and headquarters in the Itaya-cho district of Hamamatsu.

In 1899 one of Yamaha's initial investors convinced other investors to pull out of Yamaha in favor of a competitor, a new organ maker that was near failure. Yamaha managed to borrow the money necessary to remain solvent and buy out his partners. Japan's government not only supported industrialization through heavy manufacturing, but also encouraged upstart businesses to contact overseas markets directly. Expansion into pianos required more research, so the Japanese Ministry of Education sponsored a Yamaha tour of the United States in 1899. He was to study piano making and to establish suppliers for the materials needed to produce pianos in Japan.In one year Nippon Gakki produced its first piano. Governmental and institutional orders were the first filled, including some for the Ministry of Education. In 1902, with U.S. materials and German technology, Nippon Gakki introduced its first grand piano. In 1903 the company produced 21 pianos.

Nippon Gakki demonstrated its new pianos in select international exhibitions. Between 1902 and 1920, the company received awards for its pianos and organs that had never before gone to a Japanese manufacturer, for example a Grand Prix at the Saint Louis World Exposition in 1904.

Electronics Developments in the 1970sJust as transistors had once replaced tubes in electronics, integrated circuits (ICs) replaced transistors in the 1970s. Because no manufacturer would develop an IC for Nippon Gakki's relatively limited demand, the company built a plant in 1971 to make its own. By developing the technology early, Nippon Gakki established itself as a serious electronics firm, better able to serve the accelerating demand for electronic keyboards and audio components.

Large-scale integrated circuits (LSIs) allowed the company to digitalize its keyboards. Nippon Gakki built an LSI plant in 1976 so it could convert all of its electronic products from analog to digital formats. LSIs also made possible Yamaha's growth as an electronics supplier and the manufacture of advanced electronic systems such as industrial robots.

Nippon Gakki developed electronic components more quickly than other types of components. In its traditional line of pianos and organs, by contrast, Nippon Gakki still depended on overseas suppliers for components in the 1970s. While Nippon Gakki's sales in 1979 remained steady, a favorable exchange rate boosted earnings to a record 15 billion. Nevertheless, the same exchange rate hurt motorcycle sales.

Principal Subsidiaries:Yamaha Credit Co., Ltd.; Yamaha Plans Co., Ltd.; Yamaha Hall Co., Ltd.; Yamaha Kyohan Co., Ltd.; Yamaha Livingtec Corporation; Yamaha Motor Company, Ltd. (31%); Yamaha Recreation Co., Ltd.; Yamaha Electronik Europa G.m.b.H. (Germany); Yamaha Europa G.m.b.H. (Germany); Yamaha Music (Asia) Pte. Ltd. (Singapore); Yamaha Corporation of America (U.S.A.); Yamaha Electronics Corp. USA. PRODUCT PROFILE

YAMAHA YFZ R15Engine Transmission

TypeLiquid cool 4 stroke SOHC 4-value

Engine Displacement1498CC

Max. Net Power17ps / 8500 rpm

Max. Net Torque15nm/ 7500 rpm

Suspension

FrontTelescopic

RearLinked type Monocross

Breakers

FrontHydraulic single disc

RearHydraulic single disc

Tire

Front80/ 90- 17 Tubeless tire

Rear100/80 -17 Tubeless tire

Fuel Tank

Full12Lr.

Electrical

System12V35W

Head Lamp35W+35W

Dimension

Wheel base1290mm

Weight131kg

YAMAHA FAZEREngine Transmission

TypeAir cool 4 stroke SOHC, 2-value


Max. Net Power14ps /7500 rpm

Max. Net Torque14nm/ 6000rpm

Suspension

FrontTelescopic

RearMonocross

Breakers


RearDrum

Tire


Rear140/60 R17 Tubeless tire

Fuel Tank

Full12Lr.

Electrical

System12V5AH

Head Lamp12V35W

Dimension

Wheel base1335mm

Weight141kg

YAMAHA FZ SEngine Transmission





Suspension

FrontTelescopic

RearMonocross

Breakers


RearDrum

Tire



Fuel Tank

Full12Lr.

Electrical

System12V5AH

Head Lamp12V35W

Dimension

Wheel base1335mm

Weight137kg

YAMAHA FZ 16Engine Transmission





Suspension

FrontTelescopic

RearMonocross

Breakers


RearDrum

Tire



Fuel Tank

Full12Lr.

Electrical

System12V5AH

Head Lamp12V35W

Dimension

Wheel base1335mm

Weight137kg

YAMAHA GLADIATOR

Engine Transmission


Engine Displacement123.7CC


Max. Net Torque10.4nm/ 6500rpm

Suspension

FrontTelescopic Hydraulic

RearRectangular swing arm with hydraulic shock absorber

Breakers


RearDrum

Tire

Front2.7x18 Tubeless tire

Rear3.00x 18 Tubeless tire

Fuel Tank

Full13Lr.

Electrical

System12V/15AH (Self)

Head Lamp12V/35W Halogen bulb

Dimension

Wheel base1300mm

Weight128kg

YAMAHA CRUX

Engine Transmission



Max. Net Power7.6ps /7500 rpm


Suspension


RearAdjustable hydraulic shock absorber

Breakers

FrontDrum 130mm

RearDrum 130mm

Tire

Front2.75x184PR

Rear3.00x 186PR

Fuel Tank

Full13Lr.

Electrical

System12V/15AH

Head Lamp12V/35W Halogen bulb

Dimension

Wheel base1260mm

Weight113kg

YAMAHA ALBA

Engine Transmission





Suspension



Breakers

FrontDrum 130mm

RearDrum 130mm

Tire

Front2.75x18 -4PR

Rear3.00x 18 -6PR

Fuel Tank

Full13Lr.

Electrical

System12V/5H (Self)

Head Lamp12V/35W Halogen bulb (HS1)

Dimension

Wheel base1260mm

Weight123kg

YAMAHA YBR 110

Engine Transmission





Suspension



Breakers

FrontDrum 130mm

RearDrum 130mm

Tire

Front2.75x18 -4PR

Rear3.00x 18 -6PR

Fuel Tank

Full13Lr.

Electrical

System12V/5AH (Self)

Head Lamp12V35/35W Halogen bulb (HS1)

Dimension

Wheel base1290mm

Weight123kg

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YZR-R125 bike is a sporty model for younger segment. Its main features is its liquid-cooled engine which is highlighted with, 4-stroke, 4-valve, single cylinder, SOHC engine who has excellent performance. YZR-R125 bike is also had an added advantage of lightweight Deltabox frame with strong aluminum arms, that gives the R125 class-leading handling and a very comfortable grip for the driver.

Upcoming ScootersYamaha BWs 125 FiThe all new and classy Yamaha BWs125 Fi is expected to be powered by 125 cc engine displacement. The engine is bestowed with 4 strokes, single cylinder 4 valve, SOHC engine. The engine of the Yamaha BWs125 Fi is packed with fuel injection system which will ensure proper use of fuel and thus will make henew scooter very fuel efficient. The a new Yamaha BWs 125 Fi is expected to deliver very good mileage of around 40 kmpl in city

1.1.4.4 SHOW ROOM PROFILE:

Name of the Show Room: SreeKanna Yamaha Motors.

Year of commencement : 2009, 5th June.

Managing Director: Mr.S.NandhaGopal.

Joint Managing Director: Mr.N.VenkadeshBabu.

District : Dindigul

Total Branches : Vedasandur, Palani, Theni, Batlagundu,

Competitors: TVS, HERO HONDA, SUZIKI, HONDA, etc.

AIM: To satisfy the customers. To achieve the targets To increase the sales among other competitive bike show rooms. Zero% customer complaints.

AWARDS AND ACHIEVEMENTS:1) LORD OF THE STREET --- Fz (Model).2) BIKE OF THE YEAR --- Sz (Model) in 2010.

ADVERTISEMENT FOR SREE KANNA YAMAHA MOTORS:

1) BROADCAST MEDIA:Super T.V.City T.V.King T.V.

2) PRESS MEDIA:The Hindu.Dinamalar

1.1.4.5 SHOW ROOM STRUCTURE:

Managing Director

Joint Managing Director

Manager

Accounting

Sales

Cashier

Spare

Service.

1.2 STATEMENT OF THE PROBLEM

The study on customer behavior helps to know the customers are what they want, how they use and react to the product. the wants of the consumer are carefully studied by conduction survey; on consumer attitude. the study also helps to know various marketing variable such as price, product features. advertising message corporate reveals to the manufacturer about the tastes, preference, likes choice of different people. this study will help to gain knowledge about the influencing the consumer to prefer a particular brand and the problems faced by them on using such brands.

In this context the research felt that it is suitable to study the socio-economic activities of the respondents and their potential buying attitudes, it hoped that the study will help to gain knowledge on the issue such as the factors influencing the customer to prefer a particular brand, the sources of purchase, to know the preference of the respondents towards their automobile performance and to know the opinions and ideas of the consumers about the brand.

1.3 OBJECTIVES THE STUDY:

1. To find out the Yamaha bikes customer preference.2. To find out the opinion of respondents regarding its features like appearance, mileage and price.3. To find out the factors influencing customer to purchase Yamaha bikes.4. To know about the level of satisfaction of service rendered by SreeKanna Yamaha Motor bikes. 5. To provide various suggestion to improve sales.

1.4 SCOPE OF THE STUDY

1. The study focuses of how and why consumers make decisions to goods and services, consumer attitude and customer preference.2. The dis-satisfaction with the choice of an automobile perhaps leads to many reasons. 3. This can be continuing poor distribution problem, poor influence of the existing consumers towards potential consumers.4. In attempt to achieve above aspect this study has been taken and focusing on behavior and preference of the customers.1.5 Limitation of the study:1. The study is limited in Dindigul.2. The study is conducted only for limited time.3. The study was conducted only with 100 respondents.4. Its difficult to identify whether the answer given by the respondents are really correct or wrong.

CHAPTER - II Review of LiteratureCHAPTER-IIREVIEW OF LITERATURE

Once the problem is formulated, the researcher has to undertake an extensive literature survey related to problem. The literature survey undertaken here includes books and different websites from the internet.The research project was to know the Customerpreferences and customer satisfactionwith regard to specific brand of Yamaha bikeson the basisof Price, Fuel efficiency, Brand, Styleand comfort brand name.

Schiff man G. Leon and kanuklazare Leslie 1 - Study of the customerbehaviour is the study of how individuals make decisions to spend their availableresources (Time, Money and Efforts) on consumption related items. It includesthe study what they buy, whey they buy it, when they buy it, where they buy it,how often they buy it and how often they use it. The primary purpose for thestudy consumer behavior as apart of marketing curriculum is to understand howand how customers make their purchase decisions. There insights enablemarketers to design more effective marketing strategies.

Gupta.C .B and Dr. Nair. N.Rajan2 - A business is based on understanding theCustomer and providing the kind of products that the customer wants.

Mamoria C.B. and Mamoria Satish3 - Consumer behavior is the processwhere by individuals decide what, when, where, how and from whom to purchasegoods and services. Buying behavior may be viewed as an orderly process hereby individual interacts with his environment for the purpose of making marketdecision on products and services.

Nair Suja. R.4 - The success of the firm will be determined by how effective it has been in meeting the diverse customer needs and wants by treating eachcustomer as unique and offering products and services to suit his/her needs.

Bennett Peter.D. And KassarjianHaroldh5 - A great deal of research activityin marketing is design to shed light on the customer decision process.

Kothari C.R.6 For data analysis different statistical techniques are being usedsuch as scaling techniques, correlation, hypothesis testing.

CHAPTER - III Research MethodologyCHAPTER III3.1 RESEARCH METHODOLOGYRESEARCH DESIGN:A research design is purely and simply basic frame work or plan for a study that guides the collection of data and analysis of the data. In consumer surveys, I adopted this description design in collecting and analysis of the data.

Descriptive Research Design:Descriptive research design is on that simply describes something such a demographic characteristic of consumers who use the products. The descriptive study is typically concerned with determining the frequency with which something occurs. This study is typically guided by an initial hypothesis.For example, in our study of SreeKanna Yamaha Motors with respect to the socio-economic characteristics such as age, occupation, income qualification and so on from a descriptive study.

SOURCES AND TOOLS FOR COLLECTING OF DATA:-1) Chi-square test2) Percentage analysis3) Anova SAMPLING DESIGN:-The type of sampling adopted for the study is convenience sampling. It means a sample is selected according to the convenience of the investigation. SAMPLE SIZE:-The number of the sample size taken from the population for this study is 100.

Simple percentage analysis: The percentage refers to a special kind of ratio in making comparison between two or more data and to describe relationships.

CHI-SQUARE ANALYSIS:Chi-square is a non-parametric test of statistical significance for Bi-variety tabular analysis. A non-parametric test, like chi-square, is a rough estimate of confidence.Chi-square is used most frequency to test the statistical significance of results reported in bi-variety tales and interpreting bi-variety tables is integral to interpreting the results of a chi-square test.

STATISTICAL TEST:

(Oi-Ei) 2 Calculated Value X2 = ------------ (Ei)

Degree of freedom = (ri-1) (ci-1)

Whereas,

O = Observed frequencyE = Expected frequencyr = Number of Rowsc = Number of columns

Therefore;

Row total X Column total Expected frequency = ------------------------------- Grand total

Level of significance:A value indicating the percentage of sample values that is outside certain limits, assuming the null hypothesis is correct, that is, he probability of rejecting the null hypothesis when it is true.

CHAPTER IV Data Analysis and Interpretation

CHAPTER IV 4. ANALYSIS AND INTERPRETATIONTable: 4.1AGE OF THE RESPONDENTS S. noAgeNo. of respondentsPercentage

1Below 2011%

221-354646%

336-505050%

451-6533%

5Above 6600%

Total100100%

Chart-4.1AGE OF THE RESPONDENTS

Inference:The above table shows that 50% of respondents belongs to 36-50 age group, 46% of respondents are belongs to 21-35 age group, 3% respondents belongs to51-65 age group and remaining respondents are belongs to below 20 age group.

Table: 4.2MARITAL STATUS OF RESPONDENTSS. NoMarital statusNo. of the respondentsPercentage

1Single3737%

2Married6363%

Total100100%

Chart-4.2MARITAL STATUS OF RESPONDENTS

Inference:The above table shows that 63% of respondents are belongs to married and remaining 37% are belongs to single.

Table: 4.3RESPONDENTS QUALIFICATIONS

S. NOQUALIFICATION LEVELSNo. of respondentsPercentage

1Up to 12th standard77%

2Diploma3232%

3UG3434%

4PG2626%

5Above11%

Total100100%

Chart-4.3

RESPONDENTS QUALIFICATIONS

Inference:The above table shows that 34% of respondents are belongs to UG, 32% of respondents are belongs to Diploma, 26% of respondents are belongs to PG, 7% of respondents are belongs to 12th standard and 1% of respondents are belongs to above.

Table: 4.4

INCOME STATUS OF RESPONDENTS

S. NOINCOME LEVELNO. Of respondentsPercentage

1Below 300088%

23001-50003535%

35001-100005454%

410001-1500033%

5Above 1500100%

Total100100%

Chart-4.4INCOME STATUS OF RESPONDENTS

InferenceThe above table shows that the income status of 54% respondents are belongs to 5000-10000, 35% respondents are belongs to 3000-5001, 8% respondents are belongs to below 3000 and remaining 3% are belongs to 10001-15000.

Table: 4.5

NUMBER OF CUSTOMERS IN YAMAHA

S. NONo. of customersNo. of respondentsPercentage

1Yes100100%

2No00%

Total100100%

Chart-4.5NUMBER OF CUSTOMERS IN YAMAHA

Inference:The above table shows that 100% respondents are belongs to Yamaha customers

Table: 4.6

MODEL OF THE BIKE USING BY THE RESPONDENTS

S.NOMODEL OF THE BIKE AT PRESENTNO. Of respondentsPercentage

1CRUX1919%

2FZ2020%

3SZ2323%

4YBR1313%

5OTHERS2525%

TOTAL100100%

Chart-4.6MODEL OF THE BIKE USING BY THE RESPONDENTS

Inference:The above table shows that 25% respondents are using other models in Yamaha, 23% respondents are belongs to Sz, 20% respondents are belongs to Fz, 19% respondents are belongs to CRUX, and remaining 13% respondents are belongs to YBR.

Table-4.7MODEL OF PURCHASE BY THE RESPONDENTS

S.NOMODE OF PURCHASENO. Of respondentsPercentage

1Loan6464%

2Cash3636%

3Installment 00%

4Others 00%

TOTAL100100%

Chart-4.7MODEL OF PURCHASE BY THE RESPONDENTS

Inference:The above table shows that the number of the respondents are belongs to mode of purchase of loan 64%, and remaining respondents 36% are cash purchase.

Table: 4.8AWARENESS OF YAMAHA BIKES OF RESPONDENTS

S.NOAWARENESS OF YAMAHA BIKESNO. Of respondents Percentage

1.Advertisement3939%

2.Word of mouth44%

3.Friends 4545%

4.Relatives 1010%

5.Others22%

TOTAL100100%

Chart-4.8AWARENESS OF YAMAHA BIKES OF RESPONDENTS

Inference:The above table shows that 45% respondents are belongs to Friends, 39% respondents are belongs to Advertisements, 10% respondents are belongs to relatives and 4%, 2% are belongs to word of mouth and others.

Table: 4.9ADVERTISEMENT IN YAMAHA

S.NOADVERTISEMENT IN YAMAHA

No. Of respondentsPercentage

1TELEVISION8080%

2NEWSPAPER22%

3MAGAZINE1010%

4BANNER11%

5OTHERS77%

TOTAL100100%

Chart-4.9ADVERTISEMENT IN YAMAHA

Inference:The above table shows that 80% respondents are belong to Television and 10% respondents belongs to magazine.

Table: 4.10OWNING VEHICLES BY THE RESPONDENTS(IN YEARS)

S. NoOWNING VEHICLES BY THE RESPONDENTS

No. of respondentsPercentage

1BELOW 3 years7474%

24-5 years1414%

36-7 years00%

48-9 years22%

5ABOVE 10 years00%

TOTAL100100%

Chart-4.10OWNING VEHICLES BY THE RESPONDENTS

Inference:The above table shows that 74% respondents owning the Yamaha bikes belongs to below 3years, and 14% of respondents are belongs to 4-5 years.

Table: 4.11MAINTENANCE COST OF RESPONDENTS

S. NOMAINTENANCE COST

No. Of respondentsPercentage

1Very high8383%

2High1414%

3Moderate44%

4Low 00%

5Very low00%

TOTAL100100%

Chart- 4.11MAINTENANCE COST OF RESPONDENTS

Inference:The above table shows that 82% maintenance cost of respondents are belongs to very high, and 14% are belongs to high maintenance cost.

Table: 4.12OPINION ABOUT THE GEAR SYSTEM BY THE RESPONDENTS

S. NoOPINION ABOUT THE GEAR SYSTEM


1EXCELLENT2727%

2GOOD5555%

3MODERATE1818%

4POOR00%

5BAD00%

TOTAL100100%

Chart-4.12OPINION ABOUT THE GEAR SYSTEM BY THE RESPONDENTS

Inference:The above table shows that the opinion about the gear system of 55% respondents belongs to good and 27% respondents are belong to excellent.

Table: 4.13REASON FOR PURCHASE PARTICULAR MODEL BY THE RESPONDENTS

S. NoREASON FOR PURCHASE PARTICULAR MODELNo. Of respondentsPercentage

1COMFORT2727%

2STYLE4242%

3MILEAGE1919%

4ENGINE1010%

5OTHERS22%

TOTAL100100%

Chart-4.13REASON FOR PURCHASE PARTICULAR MODEL BY THE RESPONDENTS

Inference:The above table shows that the opinion for purchase of particular model of 42% of respondents belongs to style and 27% respondents are belongs to comfort.

Table: 4.14OPINION ABOUT VEHICLE COST BY THE RESPNDENTS

S. NoOPINION ABOUT VEHICLE COSTNo. of respondentsPercentage

1HIGH6363%

2MODERATE2727%

3LOW1010%

TOTAL100100%

Chart-4.14OPINION ABOUT VEHICLE COST BY THE RESPONDENTS

Inference:The above table shows that the opinion level of the vehicle cost of 63% respondents belongs to high, 27% respondents are belongs to moderate and remaining 10% are belongs to low vehicle cost.

Table: 4.15OPINION OF RESPONDENTS FOR WARRANTY PERIOD

S. NoOPINION OF RESPONDENTS FOR WARRANTY PERIODNo. of respondentsPercentage

1YES100100%

2NO00%

TOTAL100100%

Chart-4.15OPINION OF RESPONDENTS FOR WARRANTY PERIOD

Inference:The above table shows that the warranty period of the vehicle. All respondents have 100% warranty period.

Table: 4.16SATISFACTION LEVEL AFTER SALES SERVICE

S. NoSATISFACTION LEVEL IN SALES SERVICE


1HIGHLY SATISFIED3333%

2SATISFIED6060%

3NEUTRAL66%

4DIS-SATISFIED11%

5HIGHLY DIS-SATISFIED00%

TOTAL

Chart-4.16SATISFACTION LEVEL AFTER SALES SERVICE

Inference:The above table shows that the satisfaction level after sales service60% respondents are belongs to satisfied and 33% of respondents are belongs to highly satisfied.

Table: 4.17PROBLEM IN VEHICLE WHILE USING BY THE RESPONDENTS

S. NoPROBLEM IN VEHICLE WHILE USINGNo. of respondentsPercentage

1PICKUP66%

2STARTING33%

3MILEAGE5454%

4ENGINE PROBLEM00%

5OTHERS3737%

TOTAL100100%

Chart-4.17PROBLEM IN VEHICLE WHILE USING BY THE RESPONDENTS

Inference:The above table shows that the problems in vehicle while using of 54% respondents are belongs to mileage, and 37% of respondents are belongs to others.

Table: 4.18OPINION TO CHANGE THE BRAND BY THE RESPONDENTS

S. NoOPINION TO CHANGE THE BRANDNo. of respondents Percentage

1YES2828%

2NO7272%

TOTAL100100%

Chart-4.18OPINION TO CHANGE THE BRAND BY THE RESPONDENTS

Inference:The above table shows that the opinion to change the brand. 72% are belongs to not change their brand and remaining 28% respondents belongs to change the bike.

Table: 4.19RESPONDENT SATISFACTION LEVEL WITH SKY MOTORS

S. NoSATISFACTION LEVEL IN SKY MOTORSNo. of respondentsPercentage

1HIGHLY SATISFIED11%

2SATISFIED4040%

3NEUTRAL2929%

4DIS- SATISFIED2323%

5HIGHLY DIS- SATISFIED77%

TOTAL100100%

Chart-4.19RESPONDENT SATISFACTION LEVEL WITH SKY MOTORS

Inference:The above table shows that satisfaction level in SreeKanna Yamaha Motors by 40% of respondents are belongs to satisfied and 29% of respondents belong to neutral.

TABLE: 4.20OPINION OF THE RESPONDENTS RECOMMENDATION TO OTHERSS. NoOPINION OF THE RESPONDENTS RECOMMENDATION TO OTHERSNo. Of respondentsPercentage

1YES7474%

2NO2626%

TOTAL100100%

Chart: 4.20OPINION OF THE RESPONDENTS RECOMMENDATION TO OTHERS

Inference:The above table shows that the opinions of the respondents are recommended to others. 74% of respondents are belongs to recommend to others and remaining 26% of respondents are not recommend to others.

Table: 4.21OPINION OF THE RESPONDENTS ARE NOT RECOMMEND TO OTHERS

S. NoOPINION OF THE RESPONDENTS ARE NOT RECOMMEND TO OTHERSNo. Of respondentsPercentage

1Outside from the city5858%

2No proper response from service2929%

3Delay in sales service.1313%

TOTAL100100%

Chart: 4.21OPINION OF THE RESPONDENTS ARE NOT RECOMMEND TO OTHERS

Inference:The above table shows that the opinions of 58% respondents are belongs to outside from the city, 29% of respondents are belongs to no proper response from service and remaining13% of respondents are belongs to delay in sales service.

Table: 4.22OPINION OF THE OVERALL PERFORMANCE OF YAMAHA BIKES BY THE RESPONDENTS

S. NoOVERALL PERFORMANCE OF YAMAHA BIKESNo. Of respondents Percentage

1Highly satisfied4545%

2Satisfied3232%

3Neutral1010%

4Dis-satisfied88%

5Highly dis-satisfied55%

TOTAL100100%

Chart: 4.22OPINION OF THE OVERALL PERFORMANCE OF YAMAHA BIKES BY THE RESPONDENTS

Inference:The above table shows that the overall performance of Yamaha bikes by the respondents. 45% of respondentsare belongs to highly satisfied, 32% of respondents are belongs to satisfied, 10% of respondents are belongs to Neutral, 8% of respondents are Dis-satisfied and remaining 5% are belongs tohighly Dis-satisfied.

CHI-SQUARE Comparison of qualification and using Yamaha at present by the respondentsHo There is a significance relationship between qualification and using Yamaha bikes by the respondents.H1 - There is no significance relationship between qualification and using Yamaha bikes by the respondents.

TABLE 4.23 Qualification of respondents

Use Yamaha atpresentUp to 12th std., DiplomaUnder graduatePost graduateAboveTOTAL

CRUX07102019

FZ16121020

SZ08150023

YBR0580013

OTHERS02050025

TOTAL1465030100

OiEi(Oi-Ei)(Oi-Ei)2(Oi-Ei)2/Ei

01*19/100=0.19-0.190.3611.9

11*20/100=0.200.80.643.2

01*23/100=0.23-0.230.0520.226

01*13/100=0.13-0.130.0160.123

01*25/100=0.25-0.250.0620.248

746*19/100=8.74-1.743.0270.346

646*20/100=9.2-3.210.241.113

846*23/100=10.58-2.5827.8782.634

546*13/100=5.98-0.980.9600.160

2046*25/100=11.58.572.256.282

1050*19/100=9.50.50.250.026

1250*20/100=10240.4

1550*23/100=11.53.512.251.065

850*13/100=6.51.52.250.346

550*25/100=12.5-7.556.254.5

23*19/100=0.571.432.0443.585

13*20/100=0.60.40.160.26

03*23/100=0.690.690.4760.689

03*13/100=0.390.390.1520.389

03*25/100=0.750.750.5620.749

00*19/100=0000

00*20/100=0000

00*23/100=0000

00*13/100=0000

00*25/100=0000

Total 28.241

(Oi-Ei) 2 Calculated Value X2 = ------------ (Ei)

Degree of freedom = (ri-1) (ci-1)

= (5-1) (5-1) = 4 * 4 = 16.

Table value at 5% significant =26.296

Interpretation:

Since Table value is 26.29620b) 21-35c) 36-50d) 51-65e) 3000b) 3001-5000 c) 5001-10000 d) 10001-15000 e) 3yrsb) 4-5c) 6-7 d)8-9 e) Above13. What is your opinion about the gear system?a) Excellentb) Goodc) Moderated) Poor 14. State the reason for purchasing the mode?a) Comfortb) stylec) mileaged) advertisement e) others15. What do you feel about the cost of the vehicle?a) Highb) Moderatec) Low16. Did you get warranty period?a) Yesb) No17. Are you satisfied with after sales service?a) Highly satisfied b) satisfied c) Neutral d) Highly dis-satisfied e) Dis-satisfied18. What problem you come across while using the vehicle?a) Pickup b) starting c) mileage d) engine probleme) others19. Do you have any idea to change the vehicle?a) Yes b) No20. If yes, mention the brand?------------------------------21. Are you satisfied the service rendered by SKY motors?a) Highly satisfied b) satisfied c) Neutral d) Highly dis-satisfied e) Dis-satisfied22. Will you recommend to others in Sree Kanna Yamaha Bikes?a) Yes b) No23. If no? Because of..a) Outside from the cityb) No proper response from service c) Delay in sales service.24. How do you feel about the overall performance of this vehicle?a) Highly satisfied b) satisfied c) Neutral d) Highly dis-satisfied e) Dis-satisfied

THANKYOU FOR YOUR KIND CO-OPERATIONS

divya therasal j - 098001602010

Documents

project work

main project entitleda

dindigula project

project guide head

spsecial reference

award of degree

original work

project vivavoce examination