Pre Pared By :-Hardik J Sorathiya

Guidance By :- Prof. Urvi Amin

Submitted To : G.T.U.

Enroll. No.-137690592116

A Summer Internship Project On

Academic Year :- 2013-14

India’s Largest Newspaper GroupIndia’s Largest Newspaper Group

Strong presence across India

MP, Chhattisgarh, Rajasthan, Punjab, Haryana, Chandigarh, HP,

Delhi, Maharashtra, Gujarat, Jharkhand & Jammu

14 states65 Editions4 languages

Trusted by 1.80 crore readersAcross 14 states

• Dainik Bhaskar

• Divya Bhaskar

• Business Bhaskar

• Divya Marathi

• DNA

• DB Star

• DB Gold

• Saurashtra Samachar

Newspapers

MYFM-94.3 Jiyo dilse

• 4th largest radio network in India.

• Currently operational in 17 cities across 7 states in India - Jaipur,

Chandigarh, Bhopal, Surat, Raipur, Nagpur, Udaipur, Jalandar, Gwalior, Ahmedabad, Bilaspur, Ajmer, Amritsar, Indore, Jodhpur, Jabalpur, and Kota.

• The brand proposition - Jiyo Dil Se, inspires listeners by urging them to follow their heart. It shows them the way to live life to the fullest while giving the brand a young & vibrant feel.

FM Radio

• Divya Bhaskar has coverage in 2 states with:

•Divya Bhaskar has invested in State-of-the-art printing technology - the KBA printing machine from Germany. This machine at its Ahmedabad plant is capable of printing high quality colour images leading to enhanced reading experience.

KBA printing set-up

Gujarat 6 editions (Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar and Bhuj)

Maharashtra Mumbai

Divya Bhaskar: Technology Advantage

Printing capacity of 85,000 copies per hour

• 'World largest manual newspaper' : more than 60,000 kids participated: Gunniess Book of record 2011

• 'India's first perfumed newspaper'; 41 lac copies: Limca Book of Records

• Brand Leadership Award 'GLOBAL AWARDS FOR BRAND EXCELLENCE'.2011

• 'International Newspaper of the Year', CMO Asia Awards 2011

• 'Gold Award for Best in Print', Wan-IFRA, 10th Asia Media Award 2011

• 'Marketing Solutions for Advertising Clients', INMA Awards, 2010

• 'Media Abby' Bronze Award at Goa Ad Festival 2009

• Platinum Award for public service category at 39th Creativity

• Silver Award for Newsletter B2B category at 39th Creativity

Awards & Recognition

• Dainik Bhaskar adjudged Consumer Superbrand (2009-10)

• World’s Largest Tea Party : INDORE Guinness World Record

• APMA Awards (Asian Publishing Management Awards) -

• Gold Award for Best Launch in Punjab• Silver award at the 'National Awards for Excellence

in printing' 2011.• 'Newspaper Printer of the Year' 2011 award by

Print Week.• Print Week - 'India Newspaper Printer' of 2009 • IFRA 'Best in Print' 2004• Brand Leadership Award - Radio, • 'Global Awards for Brand Excellence. 2011• 'Radio Channel Of The Year, CMO Asia Awards

2011 • 'International Broadcasting Excellence Award'

2010

Awards & Recognition

Objectives• To know how dominating marketing strategies of

Divya Bhaskar are.  • To find out the customer opinion concerning

Satisfaction of Divya Bhaskar. • To study the importance of marketing strategies of

advertisement and the method of advertisement for Divya Bhaskar.

 • To get the practical knowledge and experience in

competitive market about the impact of studying the strategies of advertisement of Divya Bhaskar.

MARKETING STRATEGIES

It uses direct marketing to establish leadership position from day one.

To do the customer preference survey in order to study the requirements.

Involving the customer to collect the requirements, the suggestions and then design the project accordingly.

Pricing decision is based on the market affordability and the nature of his product to provide the best quality.

It reduces the Price of News Paper.

PROMOTION Promotion strategies are concerned with

the planning, implementation and control of persuasive communication with customers.

Strategies followed by Divya Bhaskar in space selling are as follows:

1.Discounts, schemes/offers.2.Public relations.3.Attractive ads.4.Retaining the old clients.

5.Approaching efficient/potential ad agencies.

RESEARCH METHODOLOGY

Research Problem:-

• By studying literature review and analyzing the problems I have decided to carry out my research to “study the MARKET ANALYSIS OF DIVYA BHASKAR.”

Research Design:- Sources of Primary Data

•Exploratory Research Data collected through questionnaire

•Descriptive Research Secondary Data collected from the company

Types of Data:- Data from Internet

•Primary Data

•Secondary Data

SAMPLING PLAN

TARGET POPULATION Readers of Newspaper in Ahmedabad & G’nagar City

SAMPLING METHOD Non Probability Sampling (Judgmental)

SAMPLE UNIT Middle, Upper Middle and Higher Class People

SAMPLE SIZE 200 Samples

RESEARCH INSTRUMENT Personal Interview with Questionnaires

DATA ANALYSIS

1. Do you read newspaper?• Almost each and every person reads newspaper. Here are the

respondents who prefer to read different newspapers.2. Which newspaper you prefer to read?

3. In which newspaper you find the advertisements more appealing?

4. Which newspaper are more economically proper?

5. Up to what extent you are satisfied with divya bhaskar?

6. Which newspaper discount rates are more effective?

7. Would you suggest your Relative to Subscribe Ournewspaper?

8. How would you rate their payment method?

9. Do you think that we are successful in prompt services to our customer?

10. If no, then enumerate in detail what are the short comings.

Pre-Launching Branding Campaigns

• Divya Bhaskar is strong company in this industry and it has good brand image.

• The firm’s financial position is also strong.• The firm has good and enough employees, the firm providing all the

facilities to its employee like bonus, incentive, training etc.• Over staff in finance & personnel department.• Coordination between departments is not proper.• They do not contact any new customers directly.

CONCLUSION

• In light of above we can say that the current marketing strategies of Divya Bhaskar are satisfying up to a greater extent.

• They just need to change a bit in order to grab the whole market.

Thank You India’s Largest Newspaper GroupIndia’s Largest Newspaper Group