A Study Of Market Potential &Customer Satisfaction towards Fast Food Outlets in India

RESEARCH PROJECT REPORT

Submitted to

UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW

In partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by:Under the Supervision of:

Neha SharmaMBA IVth SemesterRoll No.1304070018Enrollment No.130407001779 Dr. Neetu Singh Senior Lecturer,Department of Business Administration

2015

Technical Education & Research InstitutePost-Graduate College, RavindrapuriGhazipur - 233001Certificate

This is to certify that Neha Sharma, pursuing MBA 4thSemester from this institute, has prepared the research project report entitled A Study Of Market Potential & Customer Satisfaction towards Fast food Outlets in India in partial fulfillment of the requirements of the degree of Master of Business Administration from Uttar Pradesh Technical University, Lucknow, for the session 2014-15.

This report is based on research project undertaken by Neha Sharmaunder my supervision during the course of fourth semester and fulfills the requirements of regulations relating to the nature and standard of MBA course of U. P. Technical University.

I recommend that this project report may be sent for evaluation.

Rahul Anand SinghDr. Neetu SinghAsst. Professor & Head, Senior Lecturer,Dept. of Business Administration Dept. of Business Administration

Declaration

I, Neha Sharma, hereby declare that this research project report entitled A Study Of Market Potential & Customer Satisfaction towards Fast Food Outlets in India has been prepared by me on the basis of research done during the course of my fourth semester of MBA programme under the supervision of Dr. Neetu Singh, Lecturer, Department of Business Administration, TERI, GhazipurThis research project report is my bona fide work and has not been submitted in any form to any University or Institute for the award of any degree or diploma prior to the under mentioned date. I bear the entire responsibility of submission of this project report.

25th April 2015Neha SharmaMBA 4th SemesterDepartment of Business AdministrationTechnical Education & Research Institute P. G. College, Ghazipur

INDEX OF CONTENTS

Preface (1) Acknowledgement (2-3)

CHAPTER -1

Introduction (4-54)

CHAPTER -2

Objective (55) Importence (56) Scope (57)

CHAPTER-3

Research Methodology (58-64)

CHAPTER-4

Data Analysis & Interpretation (65-74)

CHAPTER-5

Finding & Recommendations (75-76)

CHAPTER-6

Conclusion &Limitation (77-78) Bibliography (79-80) Annexures (81-82)

Chapter- 1

Part- 1Introduction

Chapter- 2

Problem of the Study

Objective of the study

Scope of the study

Chapter- 3Research methodology

Chapter- 4Data Analysis & Interpretation

Chapter- 5Findings & Recommendation

Chapter- 6Conclusion & Limitation

Bibliography