Diversity: Where do I start?Workshop Presenters

Frances Wright, Vice President, Diversity & Ethics, Wendy’s International Inc. Gerry Fernandez, President, Multicultural Foodservice & Hospitality Alliance (MFHA). Maurice Cox, Vice President, Corporate Development & Diversity, Pepsi-Cola CompanyModerator : Priscilla J. Hollman, Vice President, Diversity Relations, Marriott International, Inc

Workshop Overview• Steps to start a diversity program within your

company—whether the organization is large or small.• The key components of a diversity plan that gets

results.• Low cost ways to find and retain diverse employees,

suppliers, and to market your brand to multicultural consumers.

• Increase stakeholder, e.g. employees, customers and shareholder, value through diversity.

Diversity: Where Do I Start?

Frances Wright - VP, Diversity & EthicsFebruary 27, 2006

Wendy’s International, Inc.

Wendy’s International, Inc. is one of theworld’s largest restaurant operating andfranchising companies with more than

9800 total restaurants.

BRANDSQUICK SERVICE/FAST CASUAL• Wendy’s• Tim Hortons• Baja Fresh

INVESTMENT INTEREST• Café Express• Pasta Pomodoro

VISIONVISIONTo be the quality leader in everything we do

MISSIONMISSIONTo deliver superior quality products and

services for our customers and communitiesthrough leadership, innovation and partnerships

Diversity Program• Formal program began in the mid 80s• Limited focus initially• Focus expanded over time• Dedicated people resources• Dedicated budgetary resources• One level from CEO

WHERE TO START

Assessment of organizationWhat is the strategic business focus?

What is the company culture and structure?

What are the major opportunities and challenges?

What is the current state of Diversity & Inclusion in the

organization?

External TrendsPopulation

Purchasing Power

Generational

Lifestyle

Consumer

Workforce

Geographical

Industry

Must make a connection between Diversity and Inclusion to company goals and objectives.

Champion’s RoleEnsure objective organization assessment

– Outside resources– Involve & engage others– Provide resources & knowledge

Develop Business Case– Compile information– Identify key themes– Translate into company terminology

Communicate, Communicate, Communicate

– Use established process to gain buy-in and commitment

– It must be real and believable– Must address….WIFM– Enlist others to help you

Diversity: Where do I start?

Gerald A. Fernandez, President & FounderThe MultiCultural Foodservice & Hospitality Alliance® (MFHA)

1144 Narragansett Boulevard, Providence, RI 02905401.461.6342 / 9004- fax

www.mfha.net

• MFHA is an Educational Non-Profit that promotes the economic benefits of diversity & inclusion in the food and hospitality industry.

• An inclusive group of individuals & organizations from all segments of the industry.

Who We Are

What We Do

• Build the image of the industry in minority communities.

• Help create programs that improve cultures and grow profits.

• Identify solutions to industry’s multicultural challenges.

• Serve as a resource for the industry, the multicultural “yellow pages”.

How We Add Value• Diversity branding with

workforce & communities. • Leadership branding and

development.• Educational workshops,

conferences & events.• Relationship development

with

MFHA’s Goals

• Increase industry’s engagement on diversity & inclusion issues.

• Build the image of our industry in diverse & minority communities.

“Diversity of thought, perspectives & experiences is

the goal. Diverse points of view produce the best solutions.”

Our Approach to Diversity

Diversity StakeholdersWorkforce Customer

Community SuppliersGlobal Application!

Workforce Customers

Community Suppliers

••••

• Better Dining Experience• Better Lodging Experience• Improved Industry Image• Increased Business

• Increased MBE Volume• Wider Participation• Reduced Costs• Product Innovation

• Improved Image• Value Added Relationships• Strategic Partnerships• Cultural Understanding

Outcomes that impact profits!

Increased ProductivityRecruiting / Retention SuccessImproved CommunicationPeople Development

Working with Diversity & Community Groups

Community Organizations

• CBO’s: Community Based Organizations– Social Services Groups– Religious Organizations/Groups– Education & Training Non-Profits

• Elected Officials & Political Groups• Local Associations

Minority Organizations

• Minority Business Groups: NMSDC• Minority Chamber of Commerce• Minority Professionals• Minority Fraternal Groups• College Alumni Associations• Minority Women’s Groups

Diversity Organizations

• DiversityInc.com• National Association

for Managing Diversity

• MFHA• NABHOOD• WFF

Success Stories

• Wall Street Journal- Ski Area Success• Darden Restaurants- MBE Success• General Mills- UniverSoul® Circus• Cendant Hotels- Minority Initiative• McDonald’s- Women/Minority Owner-

Operator Initiative

Keys to Success• Leadership is committed & communicates• Clearly defined business case• Appointed high level champion with clout• Diversity councils, network groups,

advisory boards, conferences etc.• Accountability at all levels• Employee input