diversity marketplace offering
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Diversity Marketplace\'s products and servicesTRANSCRIPT
Confidential & © Barkers
Gamiel Yafai07738 394118
DIVERSITY MARKETPLACE
DIVERSITY MARKETPLACE
We aim is to help our clients
■ Improve internal awareness and ownership of Equality and Diversity
■ Improve the way they attract talent from different diversity strands
■ Build more robust relationships with the communities that they represent
DIVERSITY PRACTICE
Client Internal support■ Diversity Research■ Diversity Policy development and strategy■ Diversity Good Audits■ Diversity Training■ Diversity Collateral■ Diversity Tools – Diversity Online■ Diversity Media Planning
Client External Support■ Diversity Plus (Database)■ Ambassador Programmes■ Diversity Events – Senior appointments■ Social Marketing
Additional Support
12 ASSOCIATES
■ Wide ranging experience covering all the Diversity strands and at all levels
■ Gender■ Race■ Age■ Disability ■ Ethnicity ■ Sexual Orientation
INTERNAL CLIENT SUPPORT
DIVERSITY RESEARCH
To gather perceptions of minority ethnicgroups, disability groups and sociallyexcluded groups towards our clients asemployers/potential employers
DIVERSITY RESEARCH
■ First Direct■ Norwich Union■ RAC■ Office of National Statistics■ Crown Prosecution Service■ Welsh Assembly■ Northampton County Council ■ East Midlands Ambulance■ South West York’s Mental Health Trust
DIVERSITY STRATEGY
Diversity Policy and Strategy development
DIVERSITY GOOD PRACTICE AUDITS
■ Alton Towers■ Historic Royal Palaces■ Websense■ NHS Lanarkshire
DIVERSITY TRAINING
Introduction to Diversity Business Case for DiversityHarassment & BullyingHuman RightsDignity at WorkDignity and DiversityCultural AwarenessReligion & BeliefInduction Programmes
Coming soon
The Equality Suite
DIVERSITY TRAINING
The Equality Suite
Built with the Equality Bill in mind
Training assessable to everyone
Small, medium and large organisations
Online, classroom, one to one and in-house
Can be bespoke to the individual needs of any organisation
DIVERSITY TRAININGDiversity Training
DIVERSITY COLLATERAL
■ Strategy Documents■ Good Practice Brochures■ Internal Promotional Posters■ Celebration Posters
MEDIA PLANNING
■ We prepare media plans to suit the diverse needs of clients and Recruitment Advertising Agencies
■ Bernard Hodes■ Work Communications
EXTERNAL CLIENT SUPPORT
DIVERSITY PLUS (DATABASE)
■ 6,000 Organisations supporting Diversity Strands
■ Black and Asian support organisations■ Black and Asian women’s groups■ Places of worship e.g. mosques, temples and
gurdwaras■ Disability centres / associations■ Eastern European organisations■ Women's networks & employment projects■ Lesbian, gay, bisexual and trans - gender
associations■ 650 University Societies
DIVERSITY PLUS
■ What are the benefits of Diversity Plus?
■ Direct contact with minority communities through organisations they trust and use daily
■ Position your organisation as an employer of choice amongst under-represented groups
■ Access ‘hard to reach groups’, such as Asian women, or emerging communities
■ Provide more information than can be given through traditional advertising
■ The most cost effective way to reach minority groups either locally or nationally
DIVERSITY EVENTS
■ Recruitment Events – Senior appointments
■ Ambassador Programmes
■ Consultation Events
AMBASSADOR PROGRAMMES
■ To help change any negative perceptions about clients that are held within the communities.
■ To help promote the client in a positive light to potential employees■ To help support with the recruitment of people from diverse
backgrounds by dispelling negative myths and offering advice■ For consultation on policies, strategies and actions that impact on
their communities. Such as the Race equality scheme and action plan
■ To run research projects to gain a better insight into the needs of the communities
■ To test documents, adverts and other collateral which impacts on the community
■ To identify other local community events that clients can participate in
SOCIAL MARKETING
Race Campaign – Scottish ExecutiveAnti Smoking - HullObesity - NewhamRetinopathy – Tower Hamlets
DIVERSITY SUPPORT
•Tender support•Attending Pitches•Speaking at Events•Internal Reference point•Supports Words & images
DIVERSITY FOR EVERYONE