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Diversifying Bluetoothaudio experiencesin the trulywireless ageJames ChapmanVP and GM, Voice, Music and WearablesQualcomm Technologies International, Ltd.
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Noise cancellation
Improved audio quality
Smaller form factors
Calls
Longer use times1Era 2Era
Music listening
interested in truly wireless earbuds globally
75%
Source: Qualcomm State of Play Report 2020 All percentages, consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in our annual survey.
The next era of truly wireless audioTrulywirelessage
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Usage diversifying among all sorts of consumers Source: Qualcomm State of Play Report 2020All percentages, consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in our annual survey.
Workout Productivity GamingTravel Live conversations
40%interested in hearing enhancement
Almost
50%use wireless audiowhile gaming
Criticalear-comfort and battery life now equal #3 as purchase drivers
#2voice calls second most popular truly wireless use case
70%interested in noise cancellation with leak-through
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The next era of truly wireless audio
High resolution audio
Hearing enhancement
Audio transparency
Adaptive noise cancellation
Smarter, end-to-end experiences
Digital assistants
Mobile gaming and media
Multi-location and multi-use
Noise cancellation
Improved audio quality
Smaller form factors
Longer use times
2Era
1Era
Calls
Music listening
All-day wear
3EraTrulywirelessage
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That virtually all consumers can enjoy
These trends will furtherincrease the need for
Moreprocessingpower
Newconnectivitysolutions
Even-longerbattery life
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SoundqualityQualcomm®
aptX™ Adaptivedesigned to support up to 96kHz audio resolution
aptX Voice
3-microphoneQualcomm® cVc™echo cancelling andnoise suppression
RobustconnectivityQualcommTrueWireless™ Mirroring designed for a great UX
aptX Adaptive
Designed to meet these needs:
Designed for longer battery life: Ultra-low power
Rich portfolio of technologies andhighly-integrated SoCs
NoisecancellationQualcomm®
Adaptive ActiveNoise Cancellation
Smarter featuresSupport for integratedvoice services
Choice of button or wake word activation
Low-latency streamingaptX Adaptiveaudio designed for low latency streaming, gamingand video
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Ourportfolio of audio tech
Qualcomm aptX, Qualcomm cVc, Qualcomm TrueWireless Mirroringand Qualcomm Adaptive Active Noise Cancellation are products ofQualcomm Technologies, Inc. and/or its subsidiaries.
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*compared to the previous generation SoC, Qualcomm QCC304x Qualcomm QCC305x, Qualcomm aptX, Qualcomm cVc, Qualcomm TrueWireless Mirroring andQualcomm Adaptive Active Noise Cancellation are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm® aptX™ Adaptive audio
Support for wake word activated voice assistants
aptX Voice
Qualcomm® cVc™ Echo Cancellation and Noise Suppression (ECNS)
Qualcomm TrueWireless™Mirroring for enhanced UX
Qualcomm® Adaptive ActiveNoise Cancellation
Ultra-low power SoCs forreal-world use cases
Wafer-level CSP SoCsfor small form factors
Designed to be LE Audio ready
Introducing the
Bluetooth AudioSoCs
Qualcomm® QCC305x
• Quad-core
• Ultra-low power
• Designed for a rangeof earbuds
• Premium tier features
Doublethe processing power*
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Qua
lcom
m®
Act
ive
Noi
se
Can
cella
tion
performance upliftProcessing Noise
cancellationBluetooth Qualcomm® aptX™
audioSupport for digital
assistants
QCC305xQCC304xQualcomm® QCC305x
Qualcomm QCC305x, Qualcomm aptX, Qualcomm Active Noise Cancellation and Qualcomm Adaptive Active Noise Cancellation are products of Qualcomm Technologies, Inc. and/or its subsidiaries. 8
Tri-c
ore
Qua
d-co
re
Qua
lcom
m A
dapt
ive
Act
ive
Noi
se C
ance
llatio
n
Blu
etoo
th 5
.2
Blu
etoo
th 5
.2 a
nd d
esig
ned
to b
eLE
Aud
io re
ady
aptX
Ada
ptiv
e
aptX
Ada
ptiv
e w
ith96
kHz
and
aptX
Voi
ce
But
ton
activ
ated
Wak
e w
ord
and
butto
n ac
tivat
ed
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A changeis coming
Bluetooth LE Audio
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• Support for forthcomingLE Audio specification
• Work closely with the Bluetooth SIG
• Dual mode SoCs designed for criticalbackwards compatibility
Among the first with LE Audio inour end-to-end platforms
11Qualcomm Snapdragon and Qualcomm FastConnect are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
• End-to-end operability fromsmartphone to earbuds
• Superior robustness, sound qualityand latency performance
• Qualcomm® Snapdragon™ 888 mobile platform with Qualcomm®
FastConnect™ 6900 system
Superior end-to-endperformance Robustness
Sound quality
Low-latency
1212Qualcomm QCC305x is a productof Qualcomm Technologies, Inc. and/or its subsidiaries.
Voice calls
Video callsMobile gaming
Listening to music
Hearing enhancement
WatchingTV/videos
Listening to audio books/podcast
Noise cancellation at work/travel
Voice assistant on the go
Top use cases forvirtually everyone
Growing in popularity
Audio sharing
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Our customers helping define the next era for truly wireless
Products based on Qualcomm QCC30xx and Qualcomm QCC5100 series platforms. Qualcomm QCC30xx and QualcommQCC5100 are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
Follow us on:For more information, visit us at:www.qualcomm.com & www.qualcomm.com/blog
Thank you
Nothing in these materials is an offer to sell any of the components or devices referenced herein.
©2018-2020 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm, Snapdragon, FastConnect and Qualcomm TrueWireless are trademarks or registered trademarks of Qualcomm Incorporated. aptX and cVc are trademarks or registered trademarks of Qualcomm Technologies International, Ltd.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.