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1 Diversifying Bluetooth audio experiences in the truly wireless age James Chapman VP and GM, Voice, Music and Wearables Qualcomm Technologies International, Ltd.

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Page 1: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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Diversifying Bluetoothaudio experiencesin the trulywireless ageJames ChapmanVP and GM, Voice, Music and WearablesQualcomm Technologies International, Ltd.

Page 2: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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Noise cancellation

Improved audio quality

Smaller form factors

Calls

Longer use times1Era 2Era

Music listening

interested in truly wireless earbuds globally

75%

Source: Qualcomm State of Play Report 2020 All percentages, consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in our annual survey.

The next era of truly wireless audioTrulywirelessage

Page 3: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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Usage diversifying among all sorts of consumers Source: Qualcomm State of Play Report 2020All percentages, consumer behaviors and attitudes stated in this report are based only on the responses of the individuals who participated in our annual survey.

Workout Productivity GamingTravel Live conversations

40%interested in hearing enhancement

Almost

50%use wireless audiowhile gaming

Criticalear-comfort and battery life now equal #3 as purchase drivers

#2voice calls second most popular truly wireless use case

70%interested in noise cancellation with leak-through

Page 4: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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The next era of truly wireless audio

High resolution audio

Hearing enhancement

Audio transparency

Adaptive noise cancellation

Smarter, end-to-end experiences

Digital assistants

Mobile gaming and media

Multi-location and multi-use

Noise cancellation

Improved audio quality

Smaller form factors

Longer use times

2Era

1Era

Calls

Music listening

All-day wear

3EraTrulywirelessage

Page 5: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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That virtually all consumers can enjoy

These trends will furtherincrease the need for

Moreprocessingpower

Newconnectivitysolutions

Even-longerbattery life

Page 6: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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SoundqualityQualcomm®

aptX™ Adaptivedesigned to support up to 96kHz audio resolution

aptX Voice

3-microphoneQualcomm® cVc™echo cancelling andnoise suppression

RobustconnectivityQualcommTrueWireless™ Mirroring designed for a great UX

aptX Adaptive

Designed to meet these needs:

Designed for longer battery life: Ultra-low power

Rich portfolio of technologies andhighly-integrated SoCs

NoisecancellationQualcomm®

Adaptive ActiveNoise Cancellation

Smarter featuresSupport for integratedvoice services

Choice of button or wake word activation

Low-latency streamingaptX Adaptiveaudio designed for low latency streaming, gamingand video

6

Ourportfolio of audio tech

Qualcomm aptX, Qualcomm cVc, Qualcomm TrueWireless Mirroringand Qualcomm Adaptive Active Noise Cancellation are products ofQualcomm Technologies, Inc. and/or its subsidiaries.

Page 7: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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*compared to the previous generation SoC, Qualcomm QCC304x Qualcomm QCC305x, Qualcomm aptX, Qualcomm cVc, Qualcomm TrueWireless Mirroring andQualcomm Adaptive Active Noise Cancellation are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm® aptX™ Adaptive audio

Support for wake word activated voice assistants

aptX Voice

Qualcomm® cVc™ Echo Cancellation and Noise Suppression (ECNS)

Qualcomm TrueWireless™Mirroring for enhanced UX

Qualcomm® Adaptive ActiveNoise Cancellation

Ultra-low power SoCs forreal-world use cases

Wafer-level CSP SoCsfor small form factors

Designed to be LE Audio ready

Introducing the

Bluetooth AudioSoCs

Qualcomm® QCC305x

• Quad-core

• Ultra-low power

• Designed for a rangeof earbuds

• Premium tier features

Doublethe processing power*

Page 8: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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Qua

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Act

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Can

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performance upliftProcessing Noise

cancellationBluetooth Qualcomm® aptX™

audioSupport for digital

assistants

QCC305xQCC304xQualcomm® QCC305x

Qualcomm QCC305x, Qualcomm aptX, Qualcomm Active Noise Cancellation and Qualcomm Adaptive Active Noise Cancellation are products of Qualcomm Technologies, Inc. and/or its subsidiaries. 8

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Page 9: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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A changeis coming

Bluetooth LE Audio

Page 10: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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• Support for forthcomingLE Audio specification

• Work closely with the Bluetooth SIG

• Dual mode SoCs designed for criticalbackwards compatibility

Among the first with LE Audio inour end-to-end platforms

Page 11: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

11Qualcomm Snapdragon and Qualcomm FastConnect are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

• End-to-end operability fromsmartphone to earbuds

• Superior robustness, sound qualityand latency performance

• Qualcomm® Snapdragon™ 888 mobile platform with Qualcomm®

FastConnect™ 6900 system

Superior end-to-endperformance Robustness

Sound quality

Low-latency

Page 12: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

1212Qualcomm QCC305x is a productof Qualcomm Technologies, Inc. and/or its subsidiaries.

Voice calls

Video callsMobile gaming

Listening to music

Hearing enhancement

WatchingTV/videos

Listening to audio books/podcast

Noise cancellation at work/travel

Voice assistant on the go

Top use cases forvirtually everyone

Growing in popularity

Audio sharing

Page 13: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

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Our customers helping define the next era for truly wireless

Products based on Qualcomm QCC30xx and Qualcomm QCC5100 series platforms. Qualcomm QCC30xx and QualcommQCC5100 are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Page 14: Diversifying Bluetooth audio experiences in the truly wireless …...References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc.,

Follow us on:For more information, visit us at:www.qualcomm.com & www.qualcomm.com/blog

Thank you

Nothing in these materials is an offer to sell any of the components or devices referenced herein.

©2018-2020 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.

Qualcomm, Snapdragon, FastConnect and Qualcomm TrueWireless are trademarks or registered trademarks of Qualcomm Incorporated. aptX and cVc are trademarks or registered trademarks of Qualcomm Technologies International, Ltd.

References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.