diversification as a key strategy library/gr...• 38 world heritage sites • cuisine, world...
TRANSCRIPT
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MarchMarch, 2012, 2012
Diversification as a Key Strategy
Gloria Guevara Manzo
Minister of Tourism
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Tourism, A National Priority
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Creating the foundation for tourism
development and its growth
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Strategy
1. 2011, Year of Tourism in Mexico
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3. Unprecedent Public Investment
in Infrastructure
4. Diversification
5. International Promotion
2. National Agreement for Tourism
Public
Private
Products
Market
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Signature of the National Agreement
for Tourism February 28, 2011
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5. Promote the competitiveness of destinations
and of tourism companies to guarantee the
traveler’s experience.
10 Strategic Themes
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66.8%
54.6%
36.9%
29.9%
9.3%
9.7%
7% Jan-Dec, 2011Jan-Dec, 2011
11.6%
Market Diversification
In 2011, we received visitors
from 221 nationalities
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January, 2012January, 2012
15%
New visa requirements and immigration
facilities:
•US VISA
•45 days < 24 hrs
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• 38 World Heritage Sites
• Cuisine, World Heritage (2010)
• 50 Pueblos Mágicos (Magical
Towns)
• 3,000 years of history
� + 40,000 archaeological sites
• 62 ethnic groups
• Rutas de México (Routes of
Mexico)
• 18 Gastronomic Routes
• Biodiversity
What do we offer?
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• 14 AAA - 5 diamond hotels
• 623,000 hotel rooms
• 50 world class golf courses
• First place in cruise ship arrivals
• 174 natural protected areas
• 4 World Heritage natural areas
• Number 2 in luxury travel
• First place in number of SPAS
• Best place for retirement
• Meetings and Conventions
facilities
• Hospitality• 98% Return Ratio
• 99% Recommend Factor
What do we offer?
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Diversification of Products
Adventure Travel Medical Tourism 18 Gastronomic Routes
Cultural Segment
World Heritage Cities
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50 Magical
Towns
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Cultural Segment
• 5 Countries (Mexico, El Salvador,
Guatemala, Honduras, Belice)
and 5 states in Mexico:
• Chiapas
• Campeche
• Tabasco
• Quintana Roo
• Yucatán
• 6 cultural heritage places named
by Unesco
• Chichen Itzá, one of the 7 New
Wonders Of the World
• Second largest reef in the world
• More than 2K cenotes
(underground rivers)
• + 600 activities10
Mayan World Ten UNESCO Heritage Cities
• Campeche
• Ciudad de México
• Guanajuato
• Morelia
• Oaxaca
• Puebla
• Querétaro
• San Miguel de Allende
• Tlacotalpan
• Zacatecas
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18 Gastronomic Routes• 1,500 typical dishes and drinks
• 337 Hotels y 392 Restaurants
(including 20 Tesoros de Mexico
Hotels)
• 500 chefs
• 155 tourism-oriented locations
• 22 beaches and 123 locations
• 30 Pueblos Mágicos (Magical Towns)
• 23 World Heritage Sites
Mexican Gastronomy
UNESCO Heritage
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International Recognition
Ruta de Don Vasco 2011
(Michoacan)
Ruta de Don Vasco 2011
(Michoacan)
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Ruta de los Conventos 2012(Churches and Convents Routes)
(Morelos)
Ruta de los Conventos 2012(Churches and Convents Routes)
(Morelos)
Spain (Fitur)
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• Tianguis Turístico (March)• 7th Pastoral World Congress (April)
• The Americas Summit (WTTC) (May)• Tourism Ministerial Meeting T20 (May)
• G20 (June)
• International Luxury Travel Market America (September)
• 3rd International Cultural Tourism Fair (September)• 94th session of the UNWTO’s Executive Council meeting (October)
• Culture, nature, fishing, sun and beach, adventure, luxury and many
more.
• 21/12/2012...
2012 Events
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Vielen Dank!