divergent thinking
TRANSCRIPT
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DIVERGENT THINKINGDIVERGENT THINKINGDIVERGENT THINKINGDIVERGENT THINKING
DO DO NOTNOT CRAYON WITHIN THE CRAYON WITHIN THE LINESLINES
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Thinking outside the Thinking outside the BoxBox
Thinking outside the Thinking outside the BoxBox
Teresa V. Menzies Ph.D.Teresa V. Menzies Ph.D.Faculty of BusinessFaculty of Business
Brock UniversityBrock University
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Your Package ContentsThe PMI – Plus, Minus, Interesting.The APC –Alternatives,
Possibilities, choices.The 6 Thinking Hats.The Creative Fork.A New Paint Product.Outer Space.
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Mind Maps
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Developing SkillsTorrance Test of Creative
Thinking.Life of a Bookworm Exercise.Making the Strange Familiar.The 9 dots Revisited.Killer Phrases: The Top 40.
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Firm Birth
Quit
On Hold
Venture Concept is born
a) Fit with personal attitudes & behaviors. (personal traits, characteristics, desires within framework of social norms)b) Fit with personal capabilities (real or imagined, measured by self efficacy).
Feasibility StudyPerceptions about the
Opportunitya) Informal, elementary, perhaps solitary. If promising, go to (b)b) Formal feasibility, wider scope, more formal, sustained effort, usually involving networking, sharing of ideas. Concept is cameleon-like, evolves to changing environment
Formal/Informal Business Planninga) Industry research & analysisb Market research & analysis including competitive analysisc) Economics of businessd) Marketing e) Design & Developmentf) Operationsg) Teamh) Critical risksi) Financial plan
Informal and Formal Networking Activities
Continual Reflection on Self Efficacy and Co-Efficacy of Potential Instrumental Actors Continual Reflection on the Risk/Reward Ratio – Also an Opportunity Cost Assessment
Model of Venture Concept and Pre Launch Activities©Menzies 2003
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Forget the Trait Approach
No “one” type of entrepreneurial personality.
Researchers have now abandoned the old fashioned approach of filling out a quiz to see if you have a penchant for becoming an entrepreneurs.
Please do NOT discourage students in this way.
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Range and Variety of “Entrepreneurs”
Just a few examples:
Former Business Teacher: Frank O’Connor, Batchawana Bay.
Now motel & restaurant owner and aims to grow with additional motel purchase.
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Ben Barry Agency Started-up in Grade 11. Accidental start-up – helped
his friend get a modeling job. Fashion editor assumed he was an agent.
Innovating – represents models of all ages, sizes and ethnicities.
"Business does not just have to be about profit. It can also be about ethics, values, and morals. What's key
is that we wake up everyday and try to make a difference in our world"
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Tour East Holidays Inc Traveled to Canada from
Hong Kong with plans to study.
Saw an opportunity to start a business when she saw how difficult it was to fly home for the holidays.
Used connections within the Chinese community to found business.
Revenue: $200 million +
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Loony Lizards
Jackie Kevill from St Catharines.
Rock bottom prices without the dumpy dollar-store image.
25 store franchise, with corporate sales of $20m+ in 2000..
•To keep the $1 price tags, stores are limited to 3, 000 square feet and the stores don’t advertise.
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Cirque du SoleilFounder Guy Laliberte. Idea – as one show
toured, another would be in development. At first many people left because they wanted to be in both shows!
Annual revenues are $500 million+
Has adapted the circus concept in a contemporary way.
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West 49Started by 50 year old Sam Baio who has a passion for board sports.
As of 2003 had 50 Canadian and 3 US stores.
Spends a lot of money on marketing initiatives and supporting parks and events.
Partner with Ken Fowler.Interesting Fact – moved to St Catharines, Ontario in
1972 where he worked a variety of retail jobs and continued to skate
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Action-Based Learning
Teamwork & Taking the Top Awards
across Canada:
“Entrepreneurship related”
Business Plan Competitions
Gold, Silver, Bronze,
Best Presentation etc.
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Winners:Best Presentation 1997 National Queen’s Business
Plan Competition
Angela Corke, Kara Zuercher,
Frank Lin, Andrew Suggitt.
Microverse: Vegetarian cookbook on CD.
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Winners of Gold Award at 1999 National Queen’s Business Plan
Competition
Jamie Lauzon, Rich VanderWal,
Robert Gottschalk.
Evolution Wheelchair
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Winners of Bronze Award 2000 National Queen’s Business
Plan Competition
Warren SheridanMark Yseldyk
Sanigard
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Winners of Silver Award 2002 National Queen’s Business Plan
Competition
No Photo.
Trailblazing Blue Mountain
Adam and Mark
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Finalists at National Queen’s Business Plan Competition
Laura Nimeth and Clare Severn
Celiac Foods
Did not place in top 3.
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Nicol@brock 2006
http://www.bus.brocku.ca/current/nicol/
QEC 2006.
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CompetitorsCommitment to going beyond just what is
expected or acceptable.Hard Work, Creativity, ExcellenceIntegrity, HonestyTeamwork, NetworkingEnhanced their Brock Degree, “Image”.Receive payback, variety…..
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Your StudentsAre there similar opportunities?
Any Questions?