dita and content strategy
DESCRIPTION
Sarah O'Keefe webcast from the easyDITA DITA Rock Star Summer Camp series, May 29, 2013.TRANSCRIPT
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contentstrategy101.com
Sarah O’KeefeScriptorium Publishing
DITA and content strategy
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Sarah O’Keefe, @sarahokeefe
❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina, USA
❖ Content strategy in tech comm
❖ Coauthor of Content Strategy 101
❖ Interested in collision of content, publishing, and technology
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What is content strategy?
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Content strategy is connecting business goals to content.
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Content strategy is connecting business goals to content.
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Tools are not content strategy.
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Connect your business goals…
What is the goal of the trip?
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Connect your business goals…
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“Create information required by regulators to sell our product.”
flickr: nasa_ice
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“Increase our market share in BRIC countries and explore
TIMPs countries.”
flickr: Simon_sees
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“Improve our visibility in the marketplace.”
flickr: dvids
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Connect your business goals…
…to your content
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Is DITA a content strategy?
flickr: steveboneham
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Is DITA a content strategy?
flickr: steveboneham
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DITA is an architecture
flickr: spilt-milk
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Strategy depends on requirements.
flickr: spilt-milk
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The Shire
What are you trying to do?
Image: theonering.com
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The Shire
What are you trying to do?
Image: theonering.com
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What are the constraints?
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Do you have special requirements?
flickr: dvidsflickr: NOAA National Ocean Service
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Have you considered all your options?
flickr: walkadog
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Executive sponsorship is critical.
flickr: portofsandiego
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flickr: amonroy
Scale the solution to the size of the problem.
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flickr: amonroy
Scale the solution to the size of the problem.
flickr: crocieristi
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contentstrategy101.com
What happens without a strategy?
flickr: European Commission DG Echoflickr: crocieristi
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contentstrategy101.com
What happens without a strategy?
flickr: European Commission DG Echo
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Can you have content strategy without a CMS?
flickr: TrueFalseFilmFestival
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Can you meet your requirements without a CMS?
Image: NASA
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What requirements point toward DITA?
Image: NASA
❖ Topic-based authoring
❖ Localization
❖ Reuse
❖ Lots of output formats
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DITA risks
flickr: ooocha
❖ Change management
❖ Technical challenges
❖ Writing challenges
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DITA advantages
flickr: dana_moos
❖ Meets typical tech comm requirements
❖ Open standard
❖ Significant vendor support
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Is DITA right for you?
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Thanks for attending!
❖ The recorded webcast and the slides will be available soon through our website.
❖ You will receive a link by email.
❖ Want more webcasts? Check out:
❖ easydita.com
❖ scriptorium.com/events
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Questions and contact information
❖ easyDITA
❖ (877) 492-2960
❖ Scriptorium
❖ www.scriptorium.com