distributor model
DESCRIPTION
Gloob (www.gloobdecor.com & www.facebook.com/iamgloob) is arguably India's fastest growing Home and Office Decor brand. Based out of Mumbai currently has 300+ dealers and distributors pan-India (90+ cities) and in UK (www.spicydecor.co.uk) and Bahrain(www.gloobbahrain.com) and Nepal. A brainchild of entrepreneurs from IIT Mumbai and première design institutions. Gloob envisions to redefine the concept of décor in India and subsequently the world. We are currently the largest manufacturers of Wall graphics(adhesive vinyl based) & Wall Papers in India, which are also our flagship products and are also are into manufacturing of a designer range of clocks, canvas paintings, sculptures essentially all items related to wall decoration. It gives me immense pleasure to launch our own brand of Wallpapers under the name of KEEMAAYA. Our wallpapers can also be customized to space and design and we are proudly the first movers in the manufacturing of it. Gloob has also forayed into concept furniture accessories launching the range CYSUR which targets manufacturing and distribution of Italian and European style furniture at Indian rates and matching Indian cultural ethnicity. We have a design portfolio of 5000+ designs and keep on adding 300+ designs every month (all additions are supplied to the channel partner in the form of an album). In addition by virtue of having an in-house design team we can even do custom designs keeping regional and cultural sensibilities in mindTRANSCRIPT
BUSINESS MODEL
DISTRIBUTOR STORES
Gloob: Who Art Thou?
An enterprise by Alumni from IIT, India’s first multi category design and production enterprise in the space of home
décor and furnishing.
Working with a vision of redefining how people decorate their spaces by introducing them to clutter breaking wall
décor, furnishing and furniture products.
Create a market differentiation by bringing the highest level of product quality and service to partners which creates
value in their association
Gloob: The road so far
5000+
2 lakh
100+cities
50000
Unique Products (in-house manufacturing)
Size and color variants
Network partners across India, UK, Bahrain and Nepal
Cumulative store space area in Sq ft
Current Network
Presence in 100+ major cities in India 50000 sq. ft.(+) of cumulative display
area International distribution in UK,
Bahrain, Nepal Over 60 exclusive store spaces in India
Business Model
Benefits & USP • Free 3D layout of dedicated area in store where products are to be applied • Free visualization support whereby products can be applied on actual photograph of customer site. • Free customization support whereby designs in catalogs can be changed in terms of color or size to fit a particular area • Dedicated Interior design team and single support number to understand retail and project requirement from retail or institutional clients. • Doorstep delivery of the products. No hidden charges. Anywhere in India in 5-7 working days • Very strong issue redressal system whereby any problems are resolved with lighting speed.
Benefits & USP • Implementation and product training • 300 detailed architect proposals, 5000 customer pamphlets to be distributed in locality. • Special incentives for store sales people against monthly sales. • Milestone based incentives to architects and interior decorators – foreign trips , phones and tablets. • Special training in Mumbai for sales executives/ owners where boarding and lodging is taken care by Gloob. • Access to over 5000 products in growing home décor industry. • New products every month matching different ethnic sensibilities.
Business Model
Business Model
Gloob Support for Institutional Sales 2. India’s only company to provide customized products for bulk projects A lot of times corporate/hotels/schools or even retail customers want to create something specific for a certain project which might be outside the products in the catalog. Gloob is the only company in India which creates these customized designs in a 3-d environment for these big projects without any extra charge for design as a service to their partners. All that the partners need to do is give the client requirement along with the space dimension and photographs. The usual time for creating such layouts in 3-d is 3-7 working days.
Business Model
Gloob Support for Training Gloob conducts 3 – 5 days training in Mumbai which includes boarding and lodging for partners’ personnel which includes; 1. Product and warranty training
2. Implementation and process training 3. Sales and marketing training 4. 3-D modeling of store display and implementation done by Gloob team.
Free of cost training with only cost of travel borne by partner.
Gloob Support for Marketing 1. Free SMS/e-mail campaigns for the existing customer database of a partner. Used to connect with interior decorators/architects 2. Proposals for interior designers/architects/consultants (International Tours as incentives against fixed milestones)to be distributed among them 3. Routing of local enquiries through facebook to local partners (over 50000 FB fans and growing) 4. Continuous support through a team of interior designers for 3-d layouts and customized designs for big projects
Business Model
FINANCIAL TERMS
Financial Terms of Association
Distributor Stores
Initial investment of 50 lakhs – stock + advance 75-150% mark-up discount Retail plus project sales
INVESTMENT BREAK UP
INVESTMENT BREAK UP PAYABLE TO GLOOB
Stock + Catalogs 3000000
Display Fixed 200000
Rotating Credit against orders 1000000 - 1300000
Security 500000
Distributor Fees Nil
Total investment payable to Gloob 5000000
*Note :
1. Gloob + CYSUR both products to be included.
2. Minimum display requirement of 500 sft + 3000 sft warehouse space
COMPANY SUPPORT
Display Discount on Wallpapers 25% additional
on Landing price
Display discount on Graphics products 50% additional
on Landing price
Free 3-d layouts for all customer projects Yes
Customized products for bulk projects Yes
Emailer/SMS 10000 each
Interior proposals 500
Customer pamphlets 5000
SUPPORT OVERVIEW
SUPPORT OVERVIEW
COMPANY SUPPORT
Sample Wall decals for marketing 75
Visiting cards 500
Milestone incentive for interior decorators Yes
Certification for Gloob Partner Yes
Cost sharing for external flex(upto maximum of Rs 5000/-) 50%
Product portfolio CD 10
Thank you