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PRINCIPAL OF

MARKETING

Topic : Distribution

Presented By:

Hafiz Muhammad Tahir (2610)

Muhammad Zeeshan (3304)

Syed Salman Wasti (3320)Syed Asif Ali Kazmi (3075)

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WHAT IS DISTRIBUTION?

In marketing, distribution is theprocess of moving a product from itsmanufacturing source to its customers.

Decisions about warehousing, inventorycontrol and transportation options.

Decisions about Distribution channels.

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PRODUCTS

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PRODUCTS

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DISTRIBUTION NETWORK OF SILVER

The company use the followingchannels for distribution its finalproduct.

Direct distribution (Directly to

customers, Hospitals)

Indirect distribution(Through

distributers to customers)

Export directly selective countries

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DIRECT DISTRIBUTION

Personal sale force Selling Systems : Government hospitals (50 beds or more) Private hospitals (50 beds or more)

MAIN CUSTOMERS: Jinnah Hospital. Sheikh Zaid Hospital Lahore. Meio Hospital Lahore. PNS Shifa Hospital.

Service Hospital Lahore. PIMS Hospital. Civil Hospital. Abbasi Shaheed Hospital. OMI Hospital.

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DISTRIBUTERS LIST

Name of City No. of Distributor Name of Distributors

Karachi 2 HMD, ELLET Distributor

Lahore 2 Consum International , Haseeb Distributor

Rawalpindi 1 Kausar Distributors

Peshawer 1 Care Pharma

Sukkar 1 Hashir Surgical

Quetta 1 Baluchistan Vallies

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EXPORT

Silver has a good export businesswhich followed the internationalstandards and exporting to thefollowed.

Iran, Iraq, South Africa, Syria, Uganda,

Tanzania (Darussalam), DuAfghanistan, Saudi Arabia

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DISTRIBUTION STRATEGIES

DETERMINING DISTRIBUTION INTENSITY: INTENSIVE:Distribution through every reasonable outlet available

FMCG.

SELECTIVE:Multiple, but not all outlets in the market Pharma,

frozen food.

EXCLUSIVE:May be only one outlet in a market - car dealers.

SILVER SURGICAL DISTRIBUTION STRATEGIES:

SELECTIVE DISTRIBUTION: Silver use the selective distribution strategy and distributes its

products with selective distributers. Silver select itsdistributers very carefully .

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DISTRIBUTER SELECTION CRITERIA

Must have license .

Good financial position.

Good Reputation

Warehousing and Transportation

Customer service

Number of sales personnel employed

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ORDER PROCESSING

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TRANSPORTATION

Silver has its own transport system in

Karachi for distribution in hospital and toother distributor. Where as in branchoffices they hire private carriage fordistribution to their distributors.

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