Distributing YourDistributing YourWeb VideoWeb Video

Now What?Now What? There are MANY optionsThere are MANY options

for distributing your for distributing your company’s video on the company’s video on the

internetinternet

1. Embed video on your 1. Embed video on your company’s own websitecompany’s own website

Video is much more engaging Video is much more engaging than simple text and it gives a than simple text and it gives a human face to your company.human face to your company.

1. Embed video on your 1. Embed video on your company’s own websitecompany’s own website

This gives your potential This gives your potential customers a more interactive and customers a more interactive and encouraging experience on your encouraging experience on your site. You may also email or link site. You may also email or link to your video.to your video.

2. Take advantage2. Take advantageof the many video hosting of the many video hosting

sites online.sites online. Although Youtube may be the first site to Although Youtube may be the first site to

come to mind, it is likely that most Youtube come to mind, it is likely that most Youtube viewers are NOT looking for business viewers are NOT looking for business videos. Find sites that cater to an videos. Find sites that cater to an audience that you want to reach. audience that you want to reach.

2. Take advantage2. Take advantageof the many video hosting of the many video hosting

sites online.sites online. Use sites like Tubemogul, which allows you Use sites like Tubemogul, which allows you

to easily distribute your videos to over 2 to easily distribute your videos to over 2 dozen different hosting sites if you have dozen different hosting sites if you have set up accounts with them. This allows set up accounts with them. This allows viewers to link and embed your videos into viewers to link and embed your videos into their own blogs if the content is useful. their own blogs if the content is useful.

3. Don’t forget Itunes3. Don’t forget Itunes

Set up a podcast feed so that your Set up a podcast feed so that your viewers can subscribe to your viewers can subscribe to your videos and download them as videos and download them as soon as they are released.soon as they are released.

3. Don’t forget Itunes3. Don’t forget Itunes

This gives your audience an easy This gives your audience an easy place to access your new uploads place to access your new uploads as well as catch up on older ones. as well as catch up on older ones.

4. Use social media to help 4. Use social media to help get the word outget the word out

Embed your videos on your Embed your videos on your Facebook and Myspace pages Facebook and Myspace pages to attract more viewers. to attract more viewers.

4. Use social media to help 4. Use social media to help get the word outget the word out

Status updates and Twitter Status updates and Twitter feeds can be used to let your feeds can be used to let your audience know when and audience know when and where they can check out your where they can check out your new video content. new video content.

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