distance learning at the university of manchester - future directions pam vallely academic director...
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Distance Learning at the University of Manchester
- Future Directions
Pam VallelyAcademic Director for Distance Learning
Current Distance Learning at UoMc7,000 students registered on DL programmes at UoM
Wide range; UG, PGT, (+PGR), CPD using DL or blended approaches
DL is already an established activity
Why DL?
Benefits to students:• Study at a time, pace and place convenient to
individual needs• Learning integrated into existing
professional/personal/domestic commitments• Cost-effective mechanism of studying
Why DL?
Benefits to The University:• Financial contribution• Possible change in on-campus applications• Global footprint• Lead in technology-assisted learning• Widening access
Time to expand
Agreement from University SLT to invest in DL
Significant expansion requires a step change
U n i v e r s i t y o f M a n c h e s t e r
A W o r l d - C l a s s P a r t n e r s h i p
A samp le ove rv iew o f Pea rson ’ s g loba l pa r tne r s
Pa r t n e r s h i p S e r v i c e s
Customised based on un ique programme needs
• Market Viability• Programme Assessments & Enhancements
• Programme Marketing and Campaign Execution • Applicant Generation and Enrollment Management
• Proactive Student Retention• Partner Systems and Process Integration
• Course Development & Instructional Design Support• Faculty Training
• 24/7/365 Dedicated Support Services • LMS Solutions and Data Center Hosting
• Faculty Payments & Administrative Resources
Market Research
Marketing & Recruitment
Student Services
Academic Services
Technology Services
Additional Funding
M a r ke t i n g
Online Marketing & Marketing Operations
Campaign planning & execution• Media planning and negotiations• Asset creation and initiative
deployment• Initiative performance analysis• Database marketing and pipeline
cultivation
Marketing investment and performance management
• Budget and student goals• Ongoing channel management
to optimise performance
Search & Interactive Marketing• Search engine optimisation• Driving traffic and leads through
online channels• Paid search and CPC advertising• Social media• Email cultivations
Recru i tment ProcessPearson
Student Suppor tDed ica ted re ten t ion : focused s tudent suppor t
Welcome call Outlining keys to success
Proactive check-ins
Behind the scenes monitoring
Encouragement and recognition of efforts
Respond to Programme and service questions as
needed
Course Des ign Col laborat ive , Learner centered, Outcomes based
ANALYSE
DEVELOP
DESIGN
IMPLEMENT
EVALUATE
4
MONTHS
Faulty Consultations, course objectives review, content review &
gap analysis,
Curriculum & Instructional Design, assessment strategy,
delivery method,
Content Production, authoring, conversion, story boarding, QA
testing
Technical Implementation VLE integration, UAT, analytics and
reporting set up, faculty training
Te c h n i c a l S e r v i c e s
24/7/365 Help Desk Support
• All major VLEs
• All technicians are
our employees
• No outsourcing of
support
Telephone Support•Dedicated free phone number•Optional priority queuing
Webform/Email Support•Intelligent Webform to collect data•Accurate and reliable•Located on a secure https site
Live Chat•Users may engage helpdesk staff any day, any time•Live Person Chat feature includes receipt of typed transcript
Self Help – FAQ•Users may visit our self-help area to search FAQ•FAQs address technical issues for users at any level
Pe a r s o n S e r v i c e sUniversity retains full control
Marketing: • University brand standards adhered to• University approves materials (images, text, etc.)
Admissions:• University establishes all admissions criteria• University makes all admissions decisions
Tuition:• University establishes tuition rates
Course Content:• Course content is provided/owned by university• Academic approves all course elements prior to online delivery
Instruction:• Instruction delivered/overseen by university Academics
O n l i n e L e a r n i n g
Our se rv i ces and fl ex ib le par tnersh ip mode l
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Programme strategy
Marketing strategy
Market research & pricing
Course design
Course content
Programme management
Faculty recruitment and
training
Course information
Admissions, offers, payments
Course outcomes
Academic delivery
Academic support
Assessment and certification
Accreditation
Alumni management
Marketing execution
Student enrolment
Retention services
Content conversion
Academic training
Content delivery
Learning technology
Shared
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P a r t n e r s h i p D e v e l o p m e n t P r o c e s s
University Activity1. Contract negotiation
• Heads of Terms • Overall contract with University• Bespoke agreement with each programme
2. Establishment of Central DL Project oversight GroupAcademic Director for DLHead of DL OperationsE-learning expertise IT, Finance, Marketing input
Based in TLSO with physical space on central campus
3. Identification of Phase 1 Programmes (2016 intake)HUMS; International Law, Ethics &
Healthcare4. Identification of Phase 2 Programmes (2017 intake)
Future1. Meet Pearson Event
• Autumn – date to be announced
2. Programme ideasemail me; [email protected] or new/DL or F:Fscalabilityschool strategy?
3. Role of MOOCs
4. Influence on UoM technology