disruptive technologies 2014 - how cpas can be better prepared to advise their clients

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presented by Gregory L. LaFollette, CPA.CITP, CGMA Strategic Advisor Disruptive Technologies Catch the Wave

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This presentation examines the multitude of disruptive technologies that are destroying some CPA's clients' traditional business models. Trusted advisors need understanding of the threats and be ready to help your clients. You'll be amazed (and probably troubled) as we discuss today's buggy whip manufacturers.

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Page 1: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

presented byGregory L. LaFollette, CPA.CITP, CGMAStrategic Advisor

Disruptive Technologies Catch the Wave

Page 2: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Gregory L. LaFollette, CPA, CITP, CGMA

Semi-retired Vice President of product strategy – CPA2BizNow “Strategic Advisor”

Author, Speaker, Thought-leader, Accounting Technology Hall of Fame MemberPrior

• Eide Bailly, LLP – Senior Manager, Tax and Technology Consulting • LaFollette Consulting, LLP -- Consultant to the industry

• The CPA Practice Advisor -- Executive Editor• Thomson Reuters (Creative Solutions) – VP - Product Strategy • LaFollette, Jansa, Brandt & Co. , LLP -- Tax & Technology partner

• AICPA Committees• CITP Credential Committee – Chair (7 years; Member 4, Chair 3)• Journal of Accountancy – Technology Advisory Board• TECH+/Practitioners Conference -- Planning Committee (6 years)• National Accreditation Commission – ad hoc (3 years)• National Tax Education Program (AICPA/UI) -- Graduate and former Staff

Lecturer (12 years)• Top 10 Technology Initiatives -- Review Committee (5 years)• Microcomputer Advisory Services Committee (3 years)

Page 3: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Who We Are

Disruption & CPA’s

Significant Areas of Change

Agenda

Page 4: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Who we Are

Page 5: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

About CPA2Biz

AICPA subsidiary, Formed in 2001

Markets all AICPA products and services, manages AICPA affinity programs,

manages AICPA web properties and leads key AICPA technology initiatives

AICPA Store (www.cpa2biz.com) is ranked by Internet Retailer as one of the

Top 500 e-commerce sites in the US.

Built one of the leading distribution channels to the profession through its

Trusted Business Advisor Solutions program—a portfolio of web-based

solutions, training, resources, and alliance programs transforming the CPA-

client relationship.

Headquartered in New York, NY with technology and engineering offices in

Santa Clara, CA, sales office in Dexter, MI, and service and support offices in

Durham, NC.

Page 6: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Overarching Principle

We are the leader in guiding the profession’s migration to the cloud through change management, business process education and product and service curation.

Page 7: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients
Page 8: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Templosion

“the implosion of everything into compressed time”

tem·plo·sion [tem-sploh-zhuhn] noun

Page 9: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

It’s a TEMPLOSION

“It’s a VUCA world – Volatile, Uncertain, Complex, and Ambiguous … the answer to rapid changes and hyper-competition is a bold vision and core values; maintaining values that don’t change while constantly re-inventing the shorter term strategy.”

Tom Hood, CPA.CITP

Ex. Dir – Maryland CPA Society

“I like Tom Hood’s VUCA to define the paradox. Rapid, short-term change and long-term leadership ideas and goals simply don’t mesh well.”

Hubert Glover

Author: The Making of the Twenty-First-Century Leader

Page 10: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

It’s a TEMPLOSION

“It’s a VUCA world – Volatile, Uncertain, Complex, and Ambiguous … the answer to rapid changes and hyper-competition is a bold vision and core values; maintaining values that don’t change while constantly re-inventing the shorter term strategy.”

Tom Hood, CPA.CITP

Ex. Dir – Maryland CPA Society

“I like Tom Hood’s VUCA term to define the paradox. Rapid, short-term change and long-term leadership ideas and goals simply don’t mesh well.”

Hubert Glover

Author: The Making of the Twenty-First-Century Leader

Page 11: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

A Note on Predictions

“It's tough to make predictions, especially about the future.” ― Yogi Berra

Page 12: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Current Vantage Point

Our near term view is

always unclear.

• “Inside the Tornado”

• “Tipping Point”,

• “Crossing the Chasm”

Page 13: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

My overlay from 1993

Page 14: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Disintermediation

Page 15: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Disintermediation

Removing the middleman -- a popular buzzword used to describe how Internet-based businesses are using cloud and mobile technologies to reach customers. These companies provide products and services cheaper and faster. These technologies are revolutionizing the way products and services are bought and sold, and disintermediation is the driving force behind this revolution.

Page 16: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Trends to Discuss

Page 17: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Some Trends to Discuss

1. Cloud Storage

2. Broadcast TV / Cable TV

3. 3D Printing

4. Peer-to-peer lending

5. Restaurants

6. Hotels / lodging

7. Cars

Page 18: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Cloud Storage

Page 19: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Dropbox™What It Is: Online document, image, and video storage

What It Does:Lets you bring your photos, docs, and videos anywhere and share them easily. 

Page 20: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Dropbox™How You Might Use It: • Store important documents

online for easy access.• Collaborate with others for

edits and updates.• Share private documents.• Store and view property

photos.

Page 21: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Dropbox

Page 22: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Dropbox

All Files

Some Files

Page 23: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Dropbox™Learn more: www.dropbox.com

Platforms: iPhone®, iPad ®,

Android™, Blackberry®, Kindle Fire®

Page 24: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

A Note on Multi-factor Authentication and Passwords

Page 25: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Multi-factor authentication

Who you are (biometrics)

What you know (user ID, passwords)

What you have (dongle / phone)

To enable Dropbox two-step verification

1. Click Settings > Security tab

2. Account > Two-step verification > Enable

3. Enable two-step verification

4. For security reasons, you'll be asked to re-enter your password. Then you'll be given the choice to receive your security code by text message or to use a mobile app.

5. After enabling the feature, consider adding a second phone number as well. If you ever lose your primary phone, you'll be able to receive a backup security code to that number instead.

Page 26: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Password Technique

• Select and memorize an 8 character nonsense string including upper and lower case letters, numerals, and symbols.• Example: qh^64Tp%

• Select 2 “spots” within that string (example: # 3 and #7)• Example: qhX^64XTp%

• Select 2 “spots” within the name of the website or service you’re registering (example: # 1 and # 3)• Example 1: wellsfargo.com = wellsFargo• Example 2: cchgroup.com = cchgroup

• Insert the website characters into your password• Example 1: qhw^64lTp%• Example 2: qhc^64hTp%

Page 27: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

One password that’s the SAME for you, yet different for every site

/ service you use!

Result

Page 28: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Password Management Tools

• Keeper• Dashlane• LastPass• oneSafe• SplashID Safe• Norton Identity Safe• Password Genie• Roboform• Ilium eWallet

Page 29: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Television

Page 30: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Say Good-bye to Cable TV

Page 31: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Barry Diller’s Aereo TV

Page 32: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Barry Diller’s Aereo TV

$8 / month for CBS, NBC, ABC, FOX, PBS>150,000 subscribers in NYC

Sold out in AtlantaDirectly to Supreme Court on April 22

Page 33: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

• First in was all fun and games• Then it started to get serious• Graphene will take it to the next level• Already printing houses -- Contour Craftings prints

2,500 Square-Foot-Homes in 20 hours• And some airplane parts!

3D Printing

Page 34: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Graphene

• Graphene is amazing!• Made from a layer of carbon one-atom thick• Strongest material in the world• Completely flexible • More conductive than copper• Desalinizes sea water WHILE generating electricity!• Will eventually replace silicon

Page 35: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients
Page 36: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

MakerBot

Replicator Mini -- $1,375 $949

Page 37: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

XYZprinting

Davinci 1 -- $499

Forecast World wide sales > 2.2M

Page 38: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Projections for 3D Printing

• Significant patent expirations in mid-2014• Chinese manufacturers involved• Technology has reached “tipping point”• Compare to laser printers • HP 2 sold for $3,995 in 1985

• Now available for >$100 (overpriced ink)

• 3D printers sold for $14,000 only 5 years ago• Now available for >$400 (overpriced material @ ~$25 per pound)

• Explosive growth from here on out• How does this impact YOUR clients?

Page 39: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Peer Lending Technology is the easy part

• Kiva (non-profit)• > 1 million lenders• > $500,000,000 in loans• 99.01% Repayment rate

• KickStarter (friends and family)• Regulation and litigation

• Prosper (Wells Fargo execs)• >$1 billion in loan originations to date

• LendingClub (technology execs)• Loans being funded @ > $250M / month• Interest paid to investors: ~$500M to date

• Kabbage (technology & banking)• Direct ties to cloud-based accounting platforms

Page 40: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Crowdfunding Grows Up

• 2012’s JOBS Act, allows companies to raise up to $1 million in a 12-month period

• From “accredited investors” • Income over $200,000 (single) or $300,000 (joint) per year • or net worth over $1 million• An executive or director of the company

• Under $100,000 requires two years of financial statements, certified by the principal executive, and its most recent tax return.

• From $100,000 to $500,000 the statements must be reviewed by a CPA.

• Over $500,000 must have audited statements

Page 41: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

What it means

• Role of banks?• Role of CPA’s as credit advisors?• Financial statements?• Benchmarking and analysis?• Personal investments?

Page 42: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Disruptive Technologies

Page 43: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Transparency

Provider

CustomerTechnology

Page 44: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Disruptive Technologies

Page 45: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

GrubHub / Seamless®

What It Is: Food delivery service

What It Does:Aggregates menus of restaurants that provide delivery service to your specific location. Automates ordering and payment functions.

Page 46: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

How You Might Use It: • Order food delivery at your

home, office, or hotel.• See each restaurants’ menu

and customer ratings.• Limits errors in ordering,

address, etc.• Centralizes credit card

payment so there’s no more fumbling at delivery time.

GrubHub / Seamless®

Page 47: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Learn more: www.seamless.com

Platforms: iPhone®, iPad®, Windows®, Android ™, Web app

Cost: Free

GrubHub / Seamless®

25,000 participating restaurants130,000 meals per day3% rake

Page 48: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

DISRUPTION:

Sit-down restaurants

OPPORTUNITY:

Del-co food outletsServices for “nesters”

GrubHub / Seamless®

Page 49: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

AirBnB®

What It Is: Short term room rental founded in 2008 as “couch surfing”

What It Does:Provides intermediary service between “hosted” apartments, rooms, B & B’s, etc. and patrons wishing to rent them.

Page 50: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

AirBnB®

Current VC value!

Page 51: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

How You Might Use It: • Host extra space, vacation

home, apartments, etc.• Rent space almost anywhere

in the world.• See each property’s photos

and customer ratings.• Limits errors in reservations

dates, address, etc.• Centralizes credit card

payment so there’s no more fumbling at arrival time.

AirBnB®

Page 52: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Learn more: www.airbnb.com

Platforms: iPhone®, iPad®, Blackberry®, Windows®, Android ™, Web app

Cost: Free

AirBnB®

Page 53: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

AirBnB®

DISRUPTION:

Traditional hoteliersMunicipal tax collectors

OPPORTUNITY:

Micro-landlordsTravelers

Page 54: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Cars

Page 55: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

So what changes?

• First – rental cars• Started with ZipCar – sold to Avis/Budget• Then GroundLink for limos• Now the taxi and limo business• Next – autonomous cars

Page 56: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Uber®

What It Is: Car and taxi service

What It Does:Provides intermediary service between car and taxi owners / operators and patrons wishing to utilize them.

Page 57: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Why Use It: • Almost-on-demand black car or

taxi service.• Cheaper than traditional black

car service.• See each car’s exact location

description and customer rating.• Limits errors in timing, address,

etc.• Centralizes credit card payment

so there’s no more fumbling at drop-off time.

Uber®

Page 58: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Learn more: www.uber.com

Platforms: iPhone®, iPad®, Blackberry®, Windows®, Android ™

Cost: Free

Uber®

Page 59: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

And here comes the competition!

Page 60: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Uber®

DISRUPTION:Existing taxi / limo companiesMunicipal tax collectors

OPPORTUNITY:Part time drivers (Google financed)

TravelersDelivery services

LONG-TERM IMPACTNumber of cars requiredParking lotsAutonomous cars?

Page 61: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Enter Google

Page 62: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Driverless Cars

• We already have “assisted” driving• Auto parking• Lane monitoring• Adaptive cruise• Emergency braking

• Autonomous cars in our lifetime?

• BMW• Audi• GM• Ford• Mercedes Benz

• Volvo• Nissan• Ford• Chrysler• Hyundai

Page 63: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

• Nevada, California, Florida, Michigan and Washington DC now allow licensing and operating autonomous vehicles on public roads.

• Google Ventures just make its largest investment ever -- $285M in Uber (valuing Uber at $3.75B)

• Google says its designing Its own self-driving car for use as a ‘Robo Taxi’

• Technology is the easy part• Legislation and litigation are challenges

Driverless Cars

Page 64: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

1. Technology enables massive competition

2. Centralized regulation disappears

3. Fewer cars?

4. Fewer parking lots

5. Less congestion

6. Better safety

7. More productive time

So what changes?

8. Cost of trucking falls – logistics become cheaper

9. Fewer hotels?

10.Fewer full time jobs / more part time?

11.On demand delivery becomes standard – fewer bicycle messengers

12.Surge availability

Page 65: Disruptive technologies 2014  - How CPAs Can Be Better Prepared to Advise Their Clients

Thank You!!!