disruptive innovation in the digital era
TRANSCRIPT
![Page 1: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/1.jpg)
Disruptive Innovation in the Digital Era
Mediarun Festival Gdansk, Poland June 12th, 2013
Ivan Hernandez
Digital Strategy and Development Director
![Page 2: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/2.jpg)
"The safest thing you can do is take risks. The riskiest thing you can do is play it safe." Seth Godin
![Page 3: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/3.jpg)
![Page 4: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/4.jpg)
the world has changed is changing
![Page 5: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/5.jpg)
change is imminent and essential to survival
![Page 6: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/6.jpg)
innovation
![Page 7: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/7.jpg)
incremental ideas
![Page 8: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/8.jpg)
better! bigger! faster! smaller!
thinner! ...
![Page 9: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/9.jpg)
![Page 10: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/10.jpg)
owning products accessing experiences
![Page 11: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/11.jpg)
X
![Page 12: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/12.jpg)
disruptive thinking
![Page 13: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/13.jpg)
changing the way you think about competition and the
business you are in
![Page 14: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/14.jpg)
what if?
![Page 15: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/15.jpg)
disruptive innovation
![Page 16: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/16.jpg)
taking your product / service / business in a different direction
![Page 17: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/17.jpg)
winning not by doing it “better”, but winning by doing it differently
![Page 18: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/18.jpg)
Source: Liquid Agency!
![Page 19: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/19.jpg)
Source: Liquid Agency!
![Page 20: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/20.jpg)
business model
Source: Business Model Generation!
![Page 21: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/21.jpg)
![Page 22: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/22.jpg)
![Page 23: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/23.jpg)
![Page 24: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/24.jpg)
WTF is
“digital”?
![Page 25: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/25.jpg)
“Digital is not a medium. It is the era we are in.”
Greg Johnson, Global Creative Director, Hewlett Packard
![Page 26: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/26.jpg)
disruptive technologies
![Page 27: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/27.jpg)
Source: Brian Solis!
![Page 28: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/28.jpg)
“Mobile, social, cloud, real-time, the biggest technological disruptors are just that ... disruptive. It is in how we embrace disruption that allows us to better understand, and in turn, react to it.” Brian Solis, Principal, Altimeter Group
![Page 29: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/29.jpg)
opportunity to integrate these digital technologies to your products / services / business by creating new value
![Page 30: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/30.jpg)
![Page 31: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/31.jpg)
![Page 32: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/32.jpg)
![Page 33: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/33.jpg)
*check out video on YouTube as: Mobile Medic
![Page 34: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/34.jpg)
![Page 35: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/35.jpg)
*check out video on YouTube as: COKE HAPPINESS REFILL
![Page 36: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/36.jpg)
![Page 37: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/37.jpg)
![Page 38: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/38.jpg)
![Page 39: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/39.jpg)
*check out video on YouTube as: Tesco Homeplus Virtual Subway Store in South Korea
![Page 40: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/40.jpg)
YOUR AD
HERE
![Page 41: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/41.jpg)
*check out video on Vimeo as: Kiip - Everyday Victories
![Page 42: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/42.jpg)
![Page 43: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/43.jpg)
Source: 99U!
![Page 44: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/44.jpg)
5
![Page 45: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/45.jpg)
1. adopt the right mindset
![Page 46: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/46.jpg)
2. invest a little, learn a lot
![Page 47: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/47.jpg)
test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ... test ... learn ...
test ... learn ... test ... learn ...
![Page 48: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/48.jpg)
60% proven 30% proving 10% testing new models
![Page 49: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/49.jpg)
3. develop a sense of urgency
![Page 50: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/50.jpg)
Traditional Digital
4. get rid of “silo thinking”
![Page 51: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/51.jpg)
it gives people a great excuse not to learn / get involved
separating staff
separating responsibilities
=
![Page 52: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/52.jpg)
“There is no such thing as “digital natives.” It all comes down to people being open to learn.” Per Hakansson, Lifehacker
![Page 53: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/53.jpg)
5. get everybody involved
![Page 54: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/54.jpg)
![Page 55: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/55.jpg)
“If you don’t like change, you are going to like irrelevance even less.”
General (Ret.) Eric Shinseki
![Page 56: Disruptive Innovation in the Digital Era](https://reader031.vdocuments.us/reader031/viewer/2022022413/58ed61531a28abcc0f8b465d/html5/thumbnails/56.jpg)
Ivan Hernandez
Digital Strategy and Development @IvanHernandez_
ivanhernandezonline.wordpress.com
walk.pl thedigitalloop.co
slides available at: slideshare.net/ivanohernandez