disruption by design
TRANSCRIPT
Disruption. Shaped by design
Design: “Realization of a concept or idea into a configuration, drawing, model, mould,
pattern, plan or specification which helps achieve the item's designated objectives.”
Positioning.Shaped by design
Brand identity & experience.Shaped by design
Shaped by designInnovation.
Modernisation.Shaped by design
“Consumer choice is huge, Selection is limited”
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Source: Kantar World Panel 2016
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