disrupt surfing pitch deck
DESCRIPTION
Disrupt Surfing pitch deck for the ASX SydStart eventTRANSCRIPT
DisruptSurfing.com | 0450261558
WHERE TECHNOLOGY MEETS SPORT
[email protected] |Insty: @DisruptSurfing | Bondi Beach
SURFING
WHO ARE WE?
DisruptSurfing.com | 0450261558
WHO ARE WE?Gary ElphickLIKES: Surfing, snowboarding, wakeboarding
WORK: Tech, Sports & Marketing• BlackBerry & Nokia – NPI Marketing• Telstra & Thredbo – Sports Marketing
Jason RogersLIKES: Kitesurfing, snowboarding
WORK: Management consultancy, • Ex-Big4 Management consultant• Engineer• 2 sports related start ups still going strong!
DisruptSurfing.com | 0450261558
OR
• $800 ave cost• Zero personalisation
• Long 12 week lead time
• $1200 ave cost
THE PROBLEM
DisruptSurfing.com | 0450261558
Custom Surfboards made using 3D rendered designs
50% less cost ($350)
50% less time
100% personalised
BEST OF BOTH WORLDS?
DisruptSurfing.com | 0450261558
Step 1Surfer selects
elements
Step 2We create a3D render
Step 3We upload
the files to ashaping machine
Step 4We glass, spray and
deliver your new board
HOW IT WORKS
DisruptSurfing.com | 0450261558
ProBeginner
Source: valueofwaves.org business.transworld
TARGET MARKET
Weekend Warriors2 million in Australia
DisruptSurfing.com | 0450261558
SIZE OF THE PRIZE• 2.85m Surfers in Australia (30m worldwide)
• 4.5m new surfboards sold each year globally • (2nd hand unquantified est. 1pp/yr)
• $3.5bn Surf industry in Australia ($17bn world wide)
Sales to % of Australian Target Market (2m weekend warriors)
1% 5% 10% 15% 20%
Number of units sales 20,000 100,000 200,000 300,000 400,000
Revenue
$7,000,000
$35,000,00
0
$70,000,00
0
$105,000,000
$140,000,00
0
DisruptSurfing.com | 0450261558
TRACTION – 5 MONTHS ON
DisruptSurfing.com | 0450261558
• MOM 100% growth• Broke-even in 65 days• 5 new products• Kiteboards used in a session
with Richard Branson
Most importantly:Outstanding feedback from customers
TRACTION – 5 MONTHS ON
DON’T TAKE OUR WORD FOR IT
DisruptSurfing.com | 0450261558
Funding & Mentorship to scale• Form full-time team• Disruptive Distribution• Disruptive Marketing
WHERE NEXT?
DisruptSurfing.com | 0450261558
WHERE TECHNOLOGY MEETS SPORT
[email protected] |Insty: @DisruptSurfing | Bondi Beach