display technology march 2019 ppt version · display technology march 2019 ppt version.pptx author:...
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![Page 1: Display Technology March 2019 PPT version · Display Technology March 2019 PPT version.pptx Author: Bob Baker Created Date: 3/12/2019 12:57:48 PM](https://reader030.vdocuments.us/reader030/viewer/2022040606/5eb1c1c42868a223cf490c7c/html5/thumbnails/1.jpg)
DISPLAY TECHNOLOGY
PAST, PRESENT, & FUTURE
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BACK TO WHERE WE STARTED
COLOR LIKE YOU HAVEN’T SEEN SINCE 1954
▸ RCA CT-100
NTSC 1953
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IT GETS WORSE BEFORE IT GETS BETTER
GIVING UP GAMUT VOLUME FOR BRIGHTER IMAGES
▸ SMPTE C Phosphors - 60s tech, 80s standard
SMPTE C
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▸ Most CRTs inherently low resolution
▸ Adoption of LCD & PDP
SPEAKING THE SAME LANGUAGE
FINALLY SOME AGREEMENT ON COLOR AND RESOLUTION REC 709
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WHERE WE ARE NOW
MORE PIXELS, MORE COLOR
▸ P3 Gamut & UHD / 4K resolution are here now
▸ LCD & OLED solutions
P3 - D65
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▸ Diminishing returns for more pixels, still a lot to gain from higher luminance and larger color gamuts
THE FUTURE IS NOW
THE QUEST FOR BETTER PIXELS REC 2020
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▸ Primaries lie on spectral locus
‣ B: 467nm, G: 532nm, R: 630nm
▸ Increased Observer Variability / OMF
COLOR GAMUT AND COLOR VOLUME
REC2020 – UNINTENDED CONSEQUENCES REC 2020
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▸ Color Volume
‣ higher luminance plus wider color gamut
▸ Demand for HDR is shaping what are considered viable / desirable display development efforts
▸ Future success of OLED, LCD, M i c r o L E D , a n d o t h e r technologies closely tied to their a b i l i t y t o a d d r e s s H D R requirements
IMPACT OF HDR ON THE DEMAND SIDE OF DISPLAY DEVELOPMENT
HDR – ARGUABLY MOST IMPACTFUL WITH MOST ROOM FOR IMPROVEMENT
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▸ OLED is an emissive technology that offers relatively wide color gamut and best in class contrast ratio
RGB AND W-OLED
REIGNING CONTRAST CHAMPION OF THE WORLD
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▸ Volumetric collapse towards grey at higher luminance
▸ You can preserve saturation or luminance, but not both!
W-OLED VOLUMETRIC CHALLENGES
THE HDR CHALLENGE FOR W-OLED
Image courtesy of LightIllusion
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▸ LCD with Light Modulating Cell Layer Technology offers artifact free HDR performance with none of the loading behavior or burn in concerns of OLED
BACK TO LCD: LIGHT MODULATING CELL LAYER LCD
LCD LIKE YOU HAVE NEVER SEEN IT BEFORE
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▸ The latest generation of zoned backlight LCD monitors offer a ‘here today’ solution with the contrast, resolution, and color gamuts needed to meet most current HDR specifications.
NEW TAKE ON AN OLD IDEA: WIDE GAMUT ZONED BACKLIGHT LCD
WHEN 1000NITS ISN’T ENOUGH
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INCREMENTAL IMPROVEMENTS IN ZONED BACKLIGHTS FOR LCD
▸ Transition from RGB LED to Wide Gamut White LED Backlights
‣ PFS Phosphor
▸ Mini LED Backlights for Televisions
‣ Thousands of Backlight Elements – High density, but not direct view
TWO IMPORTANT TRENDS IN LED BACKLIGHTING
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▸ MiniLED and LMCL are seen by many as short term, transitional solutions
▸ MicroLED is widely considered one of the most promising future technologies (size<100μm)
FUTURE TECHNOLOGIES: MICRO LED
DIRECT VIEW MICRO LED - PROMISE VS REALITY
▸ Challenges with Colorimetry and Scalability, but main problem over short term is cost
▸ Expensive & Difficult to Manufacturer
▸ Over 25 Million LED chips needed for 4K TV