· display only all features 315 210423 0.15% 0.13 42.20 1.0 enabled 2015_gdn_fr eskon_ro 490.00...
TRANSCRIPT
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THESSALONIKI, A STRATEGIC TRANSPORT HUB IN FRUITAND VEGETABLE TRANSPORT WITHIN EUROPE
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WHAT DOES FRESKON MEAN FOR GREECE’SPROFILE IN THE PRODUCTION SECTOR?• Promotion of Greek fruit and vegetables within and beyond Greek borders• Greek fruit & vegetables becoming synonymous with top quality• Opening new and dynamic markets geared towards exports. • The country becoming a meeting point for international professional contacts.
SPECIAL EVENTSInternational Apricot CongressSupermarkets @ FreskonHosted buyers’ program from 50 target countriesParallel conference & other eventsA broad promotional plan in Greece and abroad
FRESKON EVENT PARTICIPANTSCompanies | Cooperatives | Producers | Fruit and Vegetable | Wholesalers | Retailers | Supermarket Chains
A unique event for the sector and a reference point for the Balkans and SE Mediterranean welcomes professionals and visitorsfrom around the world.
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COMMUNICATION STRATEGY
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COMMUNICATION APPROACH
PROPOSAL SEARCH + REMARKETING + PLACEMENTS (GDN)
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Our audience through Google AdWords
GDN
Enterprises & Industry > Professional Services > Corporate Venues > Trade Expos
Enterprises & Industry > Professional Services > Corporate Venues
Enterprises & Industry
Enterprises & Industry > Professional Services
EXAMPLE
CPC IMPRESSION
0,30-‐0,50 10.000.000-50.000.000 500.000-1.000.000
0,30-‐0,50 50.000.000-100.000.000 500.000-1.000.000
0,30-‐0,50 5.000.000.000-10.000.000.000 50.000.000-100.000.000
0,30-‐0,50 1000.000.000-5.000.000.000 10.000.000-50.000.000
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B2CBusiness To Customers
BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS
Search 1xSearchCampaign 33.33 2,000.00
GDN-‐BANNER BANNER 200.00 12,000.00
Remarkefng(GDN-‐TEXT) TEXT 33.33 2,000.00
Remarkefng(GDN-‐BANNER) 1xRMKT 100.00 4,000.00
Youtube TrueView 83.00 5,000.00
TOTAL 25,000.00
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B2BBusiness To Business
BTOC BALKAN+GREECE+RUSSIA €/DAY 2MONTHS
Search 1xSearchCampaign 16.60 1,000.00
GDN-BANNER BANNER 66.60 4,000.00
Remarkefng(GDN-‐TEXT) TEXT 16.60 1,000.00
Remarkefng(GDN-‐BANNER) 1xRMKT 33.33 2,000.00
Youtube TrueView 33.33 2,000.00
TOTAL 10,000.00
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Promotion Activities
• A newsletter for all Fruit Logistic participants and for those who register through Freskon’s website.
• An adjustment on freskon.helexpo.gr, in order to add a newsletter registration form.
• A TV spot for Greek channels to attract local visitors.
• A TV spot in English for YouTube and social media.
freskon.helexpo.gr
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GOOGLE ADS
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Campaign report Feb 27, 2015-Mar 5, 2015
Campaignstate
Campaign Budget Status Campaigntype
Campaignsubtype
Clicks Impressions CTR Avg. CPC Cost Avg. position
enabled 2015_GDN_Freskon_FYROM
300.00 eligible Display Only All features 1833 277069 0.66% 0.05 85.99 1.0
enabled 2015_GDN_Freskon_DE
350.00 campaignbudgetconstrained
Display Only All features 1779 1269507 0.14% 0.42 740.44 1.0
enabled 2015_GDN_Freskon_HR
300.00 eligible Display Only All features 1048 403854 0.26% 0.09 89.64 1.0
enabled 2015_GDN_Freskon_PL
490.00 campaignbudgetconstrained
Display Only All features 2002 1633104 0.12% 0.20 398.08 1.0
enabled 2015_GDN_Freskon_CZ
490.00 campaignbudgetconstrained
Display Only All features 315 210423 0.15% 0.13 42.20 1.0
enabled 2015_GDN_Freskon_RO
490.00 campaignbudgetconstrained
Display Only All features 9550 4258677 0.22% 0.12 1,177.37 1.0
enabled 2015_GDN_Freskon_AL
300.00 eligible Display Only All features 227 58843 0.39% 0.10 22.71 1.0
enabled 2015_GDN_Freskon_HU
490.00 campaignbudgetconstrained
Display Only All features 3468 1556655 0.22% 0.14 483.82 1.0
enabled 2015_GDN_Freskon_RU
350.00 campaignbudgetconstrained
Display Only All features 15366 7927000 0.19% 0.10 1,611.84 1.0
enabled 2015_GDN_Freskon_RS
300.00 eligible Display Only All features 3394 1646793 0.21% 0.06 200.61 1.0
enabled 2015_GDN_Freskon_BG
490.00 campaignbudgetconstrained
Display Only All features 8772 3811894 0.23% 0.10 877.95 1.0
enabled 2015_GDN_Freskon_EGY
300.00 eligible Display Only All features 599 487784 0.12% 0.08 46.98 1.0
Total - all butremovedcampaigns
-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork
-- -- -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
Total -- 1,140.00 -- -- -- 48353 23541603 0.21% 0.12 5,777.63 1.0
CAMPAIGN REPORT FEBRUARY 27 - MARCH 5, 2015
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Campaign report Apr 1, 2015-Apr 27, 2015
Campaignstate
Campaign Budget Status Campaigntype
Campaignsubtype
Clicks Impressions CTR Avg. CPC Cost Avg. position
paused 2015_GDN_Freskon_DE
350.00 campaignpaused
Display Only All features 0 33 0.00% 0.00 0.00 1.0
enabled 2015_GDN_Freskon_HR
83.33 campaignended
Display Only All features 780 315080 0.25% 0.09 70.61 1.0
enabled 2015_GDN_Freskon_GR
200.00 eligible Display Only All features 13337 8034695 0.17% 0.16 2,089.92 1.0
enabled 2015_GDN_Freskon_CY
83.33 campaignended
Display Only All features 1244 516140 0.24% 0.09 113.62 1.0
enabled 2015_GDN_Freskon_MONT
83.33 campaignended
Display Only All features 593 255868 0.23% 0.06 36.89 1.0
paused 2015_GDN_Freskon_CZ
100.00 campaignpaused
Display Only All features 0 14 0.00% 0.00 0.00 1.0
enabled 2015_GDN_Freskon_RS
83.33 campaignended
Display Only All features 4862 1954687 0.25% 0.07 341.62 1.0
paused 2015_GDN_Freskon_PL
100.00 campaignpaused
Display Only All features 0 159 0.00% 0.00 0.00 1.0
paused 2015_GDN_Freskon_HU
100.00 campaignpaused
Display Only All features 0 6 0.00% 0.00 0.00 1.0
paused 2015_GDN_Freskon_RU
350.00 campaignpaused
Display Only All features 5 850 0.59% 0.06 0.30 1.0
enabled 2015_GDN_Freskon_AL
83.33 campaignended
Display Only All features 7210 904999 0.80% 0.06 453.25 1.0
enabled 2015_GDN_Freskon_FYROM
83.33 campaignended
Display Only All features 1584 432205 0.37% 0.07 110.69 1.0
enabled 2015_GDN_Freskon_RO
83.33 campaignended
Display Only All features 3697 2132230 0.17% 0.14 504.02 1.0
enabled 2015_GDN_Freskon_BG
180.00 campaignended
Display Only All features 9461 4594209 0.21% 0.10 985.67 1.0
paused 2015_GDN_Freskon_EGY
100.00 campaignpaused
Display Only All features 0 35 0.00% 0.00 0.00 1.0
Total - all butremovedcampaigns
-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
Total - Search -- -- -- -- -- 0 0 0.00% 0.00 0.00 0.0Total - DisplayNetwork
-- -- -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
Total -- 1,513.31 -- -- -- 42773 19141210 0.22% 0.11 4,706.59 1.0
CAMPAIGN REPORT APRIL 1 - APRIL 27, 2015
![Page 51: · Display Only All features 315 210423 0.15% 0.13 42.20 1.0 enabled 2015_GDN_Fr eskon_RO 490.00 campaign budget constrained Display Only All features 9550 4258677 0.22% 0.12 1,177.37](https://reader034.vdocuments.us/reader034/viewer/2022042319/5f08d9817e708231d42405ab/html5/thumbnails/51.jpg)
FRESKON IN NUMBERS