Display Advertising Cost-effectively builds brand awareness with local consumers as they surf the Web.

Did You Know?

Increased Search Results •While Search Engine Advertising is a must, using Display Advertising will make you stand out from the search crowd.•Local businesses can conveniently access local ad space across the largest network of popular sites online.•Build a big brand on a small budget advertising on nationally recognized sites.

Display advertising lifts search advertising results

by 59%. Source: Pretarget & Yahoo!

Leads To

1 2

Display

Forms an impression that increases his likelihood to visit your site

Consumer sees your banner ad

Display ad targets the consumer based on his location or behavior

Consumer browses the Web and sees many ads

How It Works

Display

How It Works: Display TargetingDisplay Awareness Targets news, entertainment, and lifestyle sitesDisplay Premium Targets comScore top sitesDisplay BehavioralTargets consumers interested in your products or servicesFacebookTargets consumers on the leading social networking site Display

How It Works: Ad Placement

Ad Placement1.We collect your banner ads and review your campaign details2.Your ads are delivered to our expansive network3.Your ads are placed across our network based on site availability and targeting options

Dozens of Ad Networks

Thousands of Sites

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Display

How It Works: Advertising Lift

Increased Search Results 1.Consumer sees your display ad while surfing2.Consumer searches for your business name and clicks your ad3.Consumer visits your website with a higher likelihood to contact you

Display advertising lifts search advertising results

by 59%. Source: Pretarget & Yahoo!

Leads To

1 2

Display

News

YourDispla

yAd

YourDisplay

Ad

YourDisplay

Ad

BrandAwareness• Build awareness where consumers

are spending their time• Stay top of mind with prospects

when they are ready to buy

What You Get

Display

AudienceTargeting• Reach the right audience as

they surf online• Many targeting options, including

geographic, behavioral, and Facebook

What You Get

Display

Maximum Reach• Network covers 90% of North

American online audience• Top news, entertainment, lifestyle,

and social media sites

What You Get

Display

Engagement Optimization• Discovers which networks drive

better ad performance• Shifts your budget to

high-performing networks

YourAd

YourAd

YourAd

What You Get

Display

FacebookAds• Your ads display on the most popular

social networking site• Ads build awareness and drive traffic

from highly engaged consumers1 out of every 7 minutes online is spent on Facebook.

Source: comScore

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*Standard on Display Awareness

What You Get

Display

Display Packages

Targeting Geo-targeting, comScore top

sites

Geo-targeting,site retargeting

Optimization

Included Included Included

Geo-targeting, behavioral

(15+ categories)

Objective Build brand awareness across the Web

Reach consumers whose browsing behaviors have indicated interest in your business

Build awareness with consumers browsing premium sites

PublisherOptimization

Reach consumers on the leading social networking site

Specific site

CPM $12 w $250 Min

$12 w $500 Min $12 w $500 Min $12 w $500 Min

FacebookAwareness

Premium BehavioralAvailable only in the U.S. Available only in the U.S.

What You Get

Display

Audience TargetingMany targeting options, including geographic, behavioral, and Facebook

Thousands of SitesExtensive network that reaches 90% of North American online audience

Better Ad PlacementOptimization technology puts your ads on the most effective sites

Cost-Effective SolutionBrand awareness that’s more cost-effective than traditional methods

Why Display Advertising?

Display

What You Get Summary• Build awareness where consumers are spending their time• Stay top of mind with prospects when they are ready to buy

• Reach the right audience as they surf online• Many targeting options, including geographic, behavioral, and

Facebook

• Network covers 90% of North American online audience• Top news, entertainment, lifestyle, and social media sites

• Discovers which networks drive better ad performance• Shifts your budget to high-performing networks

• Your ads display on the most popular social networking site• Ads build awareness and drive traffic from highly engaged

consumers

Brand Awareness

Audience Targeting

Maximum Reach

Engagement Optimization

Facebook Ads

Display

More Cost-Effective CPM Better Ad Placements Automated Engagement Optimization Visible Marketing ROI

Bottom Line: We Optimize for Results

…so you have time to run your business.

READY TO GETSTARTED?