dispatches from a research center promoting research online:

Dispatches from a Research Center

Promoting Research Online:

Outline: How to Promote Research in an Organized Manner

• Intro: Who We Are and What We Did

• Step 1: Gather the Knowledge You Need

• Step 2: Foster Buy-In and Create Plan

• Step 3: Plan Action (Creation & Organization)

• Step 4: Promote Content

• Step 5: Measure Results (Analytics)

Stef – Multimedia Specialist

Aaron – Science Writer

but…

rather…

Who We Are and What We Do

Who We Are and What We Do

Our funders said

=

how does math keep kids off drugs?

but…

What We Did

At least 2:

likely 3:

or 4:

Gather Knowledge: Audiences

Gather Knowledge: Product

• Researchers like 2 things– Theory and Data – (also sweet tech gear and high fashion)

Gather Knowledge: Your Audience

“Can’t I just do my job?”

– Beyond design & content

– Comprehensive: organizing, writing, presenting

– Probably not your field

Gather Knowledge: Theory

Diffusion of Innovation Theoryexplained hastily

Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice 19 (5), 503-518.

Gather Knowledge: Theory!

Diffusion of Innovation Theory

Knowledge

Implementation

Persuasion

Confirmation

Decision

Gather Knowledge: Theory!

Attributes of Innovation

• Relative advantage

• Complexity

• Compatability

• Observability

• Trialability

Gather Knowledge: Diffusion of Innovation

Knowledge Persuasion Decision/Implementation

Confirmation

eNews eNews eNews eNews

Wikipedia management Wikipedia management Wikipedia management

Facebook Facebook Facebook

Annual Report Annual Report Annual Report

Podcasts Podcasts Podcasts

Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos

Keep website current Keep website current Keep website current

Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters

Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals

FAQs FAQs FAQs

MC Helpdesk MC Helpdesk

Software & Users' Guides Software & Users' Guides Software & Users' Guides

Trainings/workshops Trainings/workshops Trainings/workshops

Software updates

Gather Knowledge: Map Dissemination to Theory

Gather Knowledge: Map Dissemination to Theory

Knowledge Persuasion Decision/Implementation

Confirmation

eNews eNews eNews eNews

Wikipedia management Wikipedia management Wikipedia management

Facebook Facebook Facebook

Annual Report Annual Report Annual Report

Podcasts Podcasts Podcasts

Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos

Keep website current Keep website current Keep website current

Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters

Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals

FAQs FAQs FAQs

MC Helpdesk MC Helpdesk

Software & Users' Guides Software & Users' Guides Software & Users' Guides

Trainings/workshops Trainings/workshops Trainings/workshops

Software updates

• ID Audiences• ID Products• Select theoretical framework

Knowledge Gathered

• Internal stakeholders

– Anyone who can help

– Anyone you will have to serve

Whom?

Foster Buy-in: The Meeting

• Lessen burden

• Increase value

• Develop trust

Foster Buy-in: Understand Researchers’ Needs

• Why are you doing this?

• What are your goals?

• What do you need from the researchers?

Foster Buy-in: Communicate Your Needs

GREED/GLUTTONY

SLOTH

ENVY

WRATH LUST

PRIDE

Foster Buy-in: The 7 Deadly Sins Approach

Goals Tasks ResponsibilitiesPlan

Create Plan: Meeting Products

Task Mechanism Lead Personnel Frequency Start Date

End Date

Identify attributes of innovation Special interest group mtg. SW PI, S P50

Adjust attributes of innovation for supporters Summer mtg. w/ SW SW PI Annual May July

Identify applied audiences and critical supporters

*Initial: Annual Retreat*Maintenance: summer mtg. w/ SW SW PI *P50

*Annual May July

Identify opinion leaders (user and supporter) and listservs

While preparing annual report (PI call or email) SW CD, SD, PIs Annual Aug. Oct.

Set goals for minority outreach CD Sept.

ID high-impact journals Search journal impact factors (if needed) WM Annual Aug. Sept.

Craft "elevator talk" Meeting with SW SW PI, S, P50

Nominate Center and personnel for relevant awards Specific to each application SD AD, CD As needed

Identify salient methodological issues and datasets

*Annual Retreat*EACs SD AD, PIs, S *Annual

*Annual/Biennial Nov.

Plan: Write it out

• Science writing vs. scientific writing

From Plan to Action

• Usability Testing– Any > none– For disagreements, + 1

From Plan to Action

From Plan to Action

Organizing Research

Promoting Content:eNews

Promoting Content:Facebook

• Create a page for the site using website content.

Promoting Content:Wikipedia

• Create a page for the site using website content.

• Found pages relevant to our research

Promoting Content:Wikipedia

Analytics:eNews

Analytics:Podcasts

Conclusion• Step 1: Gather the Knowledge You Need– know audience, product, theory

• Step 2: Foster Buy-In and Create Plan– meet to foster communication– include tasks, responsibilities, goals

• Step 3: Plan Action (Creation & organization)


• Step 5: Measure Results (analytics)

The Alternative

Conclusion: What’s Next?• Success, fame, and fortune

• Copy of our dissemination plan (Sign up at front. We will send you nothing else, ever.)

• Recommendations of books/articles available on request

Credits/ResourcesDearing, J. W. (2009). Applying diffusion of innovation

theory to intervention development. Research on Social Work Practice 19 (5), 503-518.

Krug, S. (2005). Don’t make me think: A common sense approach to Web usability. Berkeley, CA: New Riders.

Prochaska, J.O., DiClemente, C. C., & Norcross, J. C. (1992). In search of how people change: Applications to addictive behavior. American Psychologist 47 (9), 1102-1114.

dispatches from a research center promoting research online:

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