(MARKETINGNUTRITION

TO CHILDREN)

INDEX

1. HISTORY2. CURRENT SITUATION3. PROBLEM DEFINITION4. ANALYSIS5. RECOMMENDATIONS6. CONCLUSION

HISTORY

1.MEDIA NETWORKS2.PARKS AND RESORTS3.STUDIO ENTERTAINMENT4.DCP

BY 2006 WALT DISNEY COMPRISES OF 4 MAJOR BUSINESS SEGMENTS

HISTORY

DISNEY CONSUMER PRODUCTS WERE DISTRIBUTED IN THE LOCAL MARKETS UNDER THE FOLLOWING CATEGORIES

DCP’S LICENSING AND DISTRIBUTION MODEL

CURRENT SITUATIONDisney is being held responsible for rising obesity among children due to its unhygenic food supplies

CURRENT SITUATIONIt is being criticised by government, activists, parents to check their offerings and also their advertisment activities.

CURRENT SITUATION

It currenty licenses packaged food like sweets, candies, ice creams, few cereals, jucies, fish and chicken,(But mainly sweet treats)

PROBLEM DEFINITION

CAUSES

PROBLEM DEFINITIONCould Disney move from the sugary and unhealthy foods to a nutrious diet while maintaing its brand name and popularity mong people?

PROBLEM DEFINITIONReconsider NUTRITION VALUEIt needs to meet UNDA dietary guidelinesFood has to appeal childremDeliver brand’s magic

MARKET ANALYSIS

NEEDS AND WANTS

DISNEY NUTRITION GUIDELINES

PRODUCT DEVELOPMENT DECISIONS

3. Products with attractive packaging to inspire product sampling. Eg: making bottles in shape of characters.

DISNEY saw it as an opportunity to build a company around increasing consumption of fruits and vegetablesamong children.

ANALYSIS

LEGACY PRICING AND

VALUE GROWTH AND

DISTRIBUTION DIFFERENTIATI

ON AND COMPETITION

RISKS FACED BY DCP

SOLUTION DCP would offer products that already had board appeal. Make existing healthy products more “FUN”. Use innovational packaging.

AS A RESULT OF DISNEY’s MARKETING STRATEGIES, IT NOW HAS THE BIGGEST MARKET SHARE.

CONCLUSIONNot easy for Disney to change the market taste, because it would take a long time to replace the old habit into new one. There must be coordination has seen Disney and its stakeholder to get the objects the Disney wants.

THANKYOU

Created by : ASHIMA SAWHNEY In an internship with Marketing

Prof. SAMEER MATHUR

(Picture Credits: Google images)