DISCUSSION OF DISCUSSION OF MARKET MARKET CONSTRAINTS FOR CONSTRAINTS FOR ZAMBIAN HONEY AND ZAMBIAN HONEY AND OTHER BEE OTHER BEE PRODUCTS.PRODUCTS.PRESENTED TO THE AGRI-PRO FOCUS MULTI -PRESENTED TO THE AGRI-PRO FOCUS MULTI -STAKEHOLDER MEETING: OCTOBER 5 – 6 2009 AT STAKEHOLDER MEETING: OCTOBER 5 – 6 2009 AT FRINGILLA LODGE IN LUSAKA, ZAMBIA.FRINGILLA LODGE IN LUSAKA, ZAMBIA.

Prepared by: Felix ChizhukaDate: October 2nd 2009

What is the Agri-Business Forum

Established in 1998 as a business association to represent interests of private sector companies and farmers/producer associations

The core business is contracting smallholder farmers for various agricultural and forest products.

Add value to the commodities for trade

Domestic MarketDomestic Market

The size is not well known A lot of informal trading Limited standards Limited characterization of products High retail prices Limited promotions Offers opportunity for access into retail

markets for higher margins Limited distribution channels Weak infrastructure

Regional market Regional market

Not well known (size and detail) Offers easier access for retail packs for

higher margins Possible to characterize the product

using labels on the retail packs Similar taste orientation Emerging distribution channels with

some level of sophistication Weak infrastructure

Overseas MarketsOverseas Markets

Mostly for organic Very low prices for conventional honey Fancy entry standards Bulk supplies, as such, operate on lower

margins Limited characterization of the product Honey sold to middle men in bulk Different taste orientation Developed and sophisticated distribution

channels Developed infrastructure

The MOST important considerations regarding Markets:

Knowledge of your product and of the market

Knowledge of the supply chain (the logistics).

Stable source for the commodity

ConclusionsConclusions

 Need to understand one’s product (e.g. wax, propolis)

Need to understand the targeted market. Need to understand required logistics to get

a product to a market Need to have the volume before thinking of

value addition

ZHC/ZBS Quality Assurance Mark

When buying honey in zambia, look for this mark

I Thank You for I Thank You for Your Attention!Your Attention!