DISCRIMINATED USERS: ENGAGING THE ELDERLY

WITH ONLINE AUDIO-VISUAL HERITAGE

Daniela Treveri GennariOxford Brookes UniversitySilvia Dibeltulo Oxford Brookes UniversitySarah Culhane University of Bristol

FACEBOOK GROUPS

Spettatori cinematografici romani degli anni ‘50 – created in April 2012

Italian Cinema Audiences – created in March 2014

PERCENTAGE OF PEOPLE WHO HAVE NEVER USED THE

INTERNET*

*These figures reflect data from 2011

INTERNET USAGE AMONG THE OVER-65S

BARRIERS TO GOING ONLINE

•Physical and mental limitations

•Mistrust

•Lack of access to technology

SPECIFIC CHALLENGES

ISOLATED VOICES

ITALIAN CINEMA AUDIENCES: ELENA

ISOLATED VOICES

SPETTATORI CINEMATOGRAFICI ITALIANI: CARMELO

Elena, June 16th 2014

Elena: ‘As always I’m sorry for the odd misspelling (it’s the fault of the small smart phone and my eyesight, I know how to punctuate (for example I need to teach myself the accents) but I still need to learn’ [sic]

POSSIBLE SOLUTIONS?

‘Hello everyone, I am a student from Sapienza too and I am seeking information on the former Cinema Preneste, could you please help me?’

Alessandro, May 2nd 2014

I VECCHI E I NUOVI CINEMA DI ROMA

“FACEBOOK IS A WINDOW ON THE WORLD…IN THE SILENCE OF THE EVENING, WHEN I GO TO BED…I START TALKING TO PEOPLE ON FACEBOOK…”Elena

DE-LURKING = ACTIVE ENGAGEMENT

CONCLUSIONS

•Collaboration between old and young generations

•Create an online space

•Engage older users by:

- Providing an online context for both digital natives and immigrants

- Seeking feedback

- Rewarding active participation

THANK YOU!

Website: http://italiancinemaaudiences.org/

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